SEO Marketing Posts from the Internet Marketing Blog
If you’re a serious company you should care about how you appear to potential customers or employees on the Internet. People are always online nowadays, looking up information about a company before they do business or apply for a job. If someone searches for your company in Google, Bing, or another search engine, it’s important that the first page of search results contains positive information about your company.
Here are a few reasons why you should control the first SERP: If someone finds a negative review about your product or service, they’re less likely to purchase it (or anything at all from your company). If someone sees people complaining about working for your company, they might not apply for a job there. If someone finds negative articles about yo... > Read more
Search Engine Optimization, or SEO, is an important part of building a web business. While advertising and social networking are important parts of growing your online presence, the majority of people still come across new websites by using search engines. Search engine traffic is also far more likely to be looking for something to buy than social traffic is.
But SEO has changed quite a bit over the years. In the past it was easier to try to outsmart the search engines by using questionable tactics that filled the web with sites that were little more than spam, packed with repetitive keywords and useless to the visitor. Unfortunately, some of these tactics are still taught by people claiming to have knowledge in the field of SEO. It is important to avoid these pitfalls that in the best cas... > Read more
[See More: How Much Should You Earn As An SEM?] Determining what your salary range should be for any position is a dilemma many job hunters face (especially in today's economic environment). "How much am I worth in this market? How much should I ask for in salary negotiations? How much do my positional peers earn?" are all common questions.
It's no different for SEOs. Search marketers wonder about salary expectations and inquire on message boards, forums and online SEO communities about how much they should expect to earn. The thing is there are so many factors that come into play that it’s difficult for anyone to say with certainty how much YOU should be earning as an SEO. Take for instance: Location – Cost of living varies depending on where you live. Salaries differ from coun... > Read more
This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.
Today I'm going to show you how to go about "future proofing" your SEO. Some call this "algo chasing," but the only similarity to algorithm chasing is that in future proofing, we learn something new or see a change in the results, review the cause and adjust the SEO strategy to position the site to move up in the flux that results. We never look for exploits! IMO, we should be looking for what we need to change and how to work within what we anticipate the algori... > Read more
Just wanted to drop a quick update from our pals over at Link Assistant, who have just announced that their awesome SEO PowerSuite is now available in French. Details about the new French version can be found on the Link Assistant blog: SEO PowerSuite is Now Multilingual The SEO PowerSuite French website can be found here: http://www.
seopowersuite.fr/ According to Ian Artimovich from Link Assistant, "the main point is that the software and the SEO reports it generates have been fully translated into French. So now French speaking webmasters and SEOs can optimize their sites with our software and SEO companies get a great opportunity to reach out to the French speaking markets. SEO PowerSuite is now available in four languages: English, German, Russian and Dutch." I'm a big fan of the tools... > Read more
Spying is all the rage in SEO. Search marketers love to secretly spy on their competitors to try and decode their winning tactics. The logic (and hope) is that if they can determine why a particular site is ranking so well, then they can apply the same strategy to their own websites to best the competition.
The inherent flaw in this logic is that it is impossible to duplicate a site's link profile, even with all their link data. Bottom line is there are some links you will never be able to obtain, no matter how crafty you are or how hard you beg (which speaks to the importance of building quality backlinks so your competitor's can't easily turn the tables and duplicate your link profile). But that's okay. Your goal shouldn't be to replicate a competitor's link profile, link for link. You g... > Read more
There's been a lot of talk recently about how "SEO is dead." The claim is based largely on the specter of mounting algorithmic complexities, rising barriers to entry, the advent of personalized search, integration of social usage data signals, global warming, the Tea Party movement, blah, blah, blah, (insert your own fatalistic theory).
There was one post in particular that I read a few months back where a blogger used a pretty compelling graph from Google Trends to make the case that SEO is on life support due to a steady decline in query popularity juxtaposed against a meteoric rise in social media query activity. Going by this graph, it appears that SEO is in fact "on the back nine." So if you make your living as an SEO, or if, like us, you just launched a line of ... > Read more
This is a guest post by David Harry. David Harry is an SEO and search analyst with Reliable SEO. He also writes on his SEO blog and runs the SEO Training Dojo, a top community in the SEO space. You can also track him down via Twitter: @theGypsy.Understanding the Boundaries and How to Play SafeAre you a web spammer? No, seriously, I mean it.
If there is one area that a lot of search peeps and marketers aren't always clear on, it's penalties and filters from search engines. This is something you will find very common in SEO circles. We need to look no further than something like duplicate content. While it is (generally) a filter, there is no shortage of people that call it a "duplicate content penalty."As such, I thought it would be a good idea to look at the many faces of web spam, from th... > Read more
I thought I'd post the presentation for the Webinar we hosted yesterday, which was titled "How to Organize and Create Content for SEO." The presentation was a step by step process detailing how you can create an SEO-friendly information architecture for better Google rankings, and how to create and organize content geared for search engines, which includes some tips on keyword research and integrating specific SEO best practice page elements.
This post includes both the slide presentation and the script I used for the Webinar. SLIDE 1 – INTRODUCTION Hi, everyone. Thanks for joining us for today’s webinar: How to Organize & Create Content for SEO. My name’s Ken Lyons and I’m the Senior Online Acquisition Marketing Manager for WordStream. Today I’... > Read more
This is a guest post by Kaila Strong. Kaila works for Vertical Measures, an Internet marketing and search engine marketing company based in Phoenix, AZ. She's very active on Twitter (@cliquekaila) and on the Vertical Measures blog, and has started guest blogging regularly. Spring is in the air, bringing thoughts of flowers blooming, spring break, and reevaluating the direction of your website.
Alright, so maybe that isn't the first thing that comes to mind when you think of spring, but it should be. This time of year is as good a time as any to get your website priorities aligned with your goals, look at areas in need of improvement, and most importantly do a bit of keyword research to see if your efforts need a change. Keyword Analysis When was the last time you looked at your keywords? A... > Read more