SEO Marketing Posts from the Internet Marketing Blog
This post was inspired by a discussion/questions in the SEO Dojo forums and the Google Webmaster Central blog announcing microdata is supported for Rich Snippets. Microdata is part of the HTML5 specification. Over the years not much has changed IA (Information Architecture) wise. The only real big change is the use of MRL (Machine Readable Languages) for distribution and use by Google's Rich Snippets.
The Salmon Protocol is an innovative protocol that could substantially reduce internet traffic, scrapers and other nonsense exacerbated by the bandage solution for opened arteries that Robots.txt is. The discussion in the SEO Dojo was about "best practices" for IA and the difference between the IA of e-commerce and lead generation sites. Future proofing my promotion strategy is always a chief... > Read more
A few months ago, I published an article about the Best SEO Rank Checkers. In it, I wrote a quick review of a keyword rank checking tool called Rank Tracker, by Link-Assistant.com. Of all the paid rank checkers I featured in that article, Rank Tracker was one that intrigued me the most. So recently, I decided to do some more extensive work with Rank Tracker to get a real taste for the tool's full capabilities.
And I'll tell you, after using this keyword SERP tracker for the past few weeks, I'm hooked. So let's take a closer look at Rank Tracker, so I can explain my newfound enthusiasm for this tool. Rank Tracker: Key Benefits There are a lot of keyword SERP trackers on the market, but they have their share of issues. First, they can be agonizingly slow. Some can only run checks on groups o... > Read more
Do I think the days of easy manipulation via links are gone? You betcha! Do I think SEO will require more "marketing" knowledge, not link algo manipulation? Oh Yeah!! On that point I'm of the opinion that third-generation SEO ("the blogging linkerati") is dead; "on-page" algos are still important because they are tied to query relevance, and unwanted manipulation using text makes it easier for search engines to determine intent.
I have never believed linking is SEO; that's a 3G SEO strategy and I knew it wasn't a long-term SEO technique, because it was out of the "complete control" of the webmaster/marketer. I have always instinctively known this technique could not be useful for ranking for the very long term unless the link is one-way and not paid for or schemed, i.e., not open to manipu... > Read more
When you're launching a new website (or doing a site redesign) it's vital to take SEO into account. From square one, you should do everything you can to make sure that the people interested in what you offer will be able to find you. And most people will be looking via search engines. There's an endless list of things you can do to optimize a website for search engines, but at a basic level, SEO-friendly site design is user-friendly site design.
It's important to create a site that: Is logically structured Incorporates keyword research to ensure relevance to your audience Is easily navigable from both the home page and deep pages You can actually use our new Free Keyword Grouper to start planning out the structure—or information architecture—of your new website. Here's how: S... > Read more
To be an effective and successful SEO, it's imperative that you're always testing, testing, testing. Why? Well, for starters, the variables that comprise and dictate the SERPs are totally out of our control. How do you know what truly works unless you test? Another reason is that's it's very unlikely you'll ever run into a search engineer from Google at a bar who's so hammered that he reveals Google's ranking algo to you.
But to be more specific, continuous testing is valuable and necessary because: Algorithms are constantly being updated, so what worked yesterday may not work today Without evidence or cold hard facts, you're operating blindly Every test you conduct adds to your knowledge base There's a lot of misinformation and SEO myths, so you can't believe in and rely on everything yo... > Read more
Ari Ozick, a friend of WordStream and a great contributor to the SEO Book forums, is launching a new SEO guide soon: The Contrarian Guide to E-Commerce SEO. We got a sneak peak at the guide and it's got a ton of advanced information for "e-commerce site owners and marketing managers who want the nitty gritty on SEO, and have the resources to drive their SEO efforts.
" You can sign up now on Ari's site to get on the waiting list for the guide. We'll do a more in-depth review when it becomes publicly available. ... > Read more
If you're under the impression that you control what searchers see in the meta description snippet of your SERP listings, you're living in fantasy land. Static meta descriptions are like Santa Claus, Unicorns and men who look "good" in toupees. They just don't exist. That's because the meta description is a chameleon: always changing its appearance.
That snippet you tag to show in the SERPs is often discarded by Google for text more germane to a searcher's query. And given that Google’s goal is to return the most relevant results to their audience, I can see how personalized meta descriptions make sense. But that doesn't mean search marketers have to sit by idly and let Google dictate what an audience will or won't see. There are ways to take control of your text snipp... > Read more
SEO is rampant with misinformation, speculation and myths about SEO. But that's the nature of the game, right? Since nobody but Google knows for certain which 200 plus ranking signals comprise the Google secret algorithmic formula, we're left to speculate. However, there's gross misinformation, complete speculation and then there are theories put into practice tested and proven to return results with some degree of reliability.
With that, I've decided to address some of the SEO myths I see or hear from time to time. Most of the following SEO myths I'm attempting to debunk are controversial, meaning the vast majority of SEOs will disagree with my assertions, and I'll probably take a lot of flack. But that's okay. Feel free to lambaste me in the comments. I stand behind everything I'm profe... > Read more
Our friend David Harry recently launched a new SEO community called the SEO Dojo. I've been a member through the community's "beta" period, and it is packed with a ton of great information and there are numerous "hardcore" SEOs offering up their expertise to answer questions and help drive discussions.
Some highlights: Ask the Experts & Dojo Chat - I haven't had a chance to be as active in the chat as I'd like but from browsing transcripts its obvious that there is a lot of activity and that there will be numerous SEOs eager to interact, answer questions and offer feedback. Knowledge Exchange - The forum area allows you to have your site reviewed, offer or shop for services, and more. Study Hall - This area is home to a lot of great SEO guides authored by David and the Dojo members. ... > Read more
Once again, this SEO for College Websites post comes on the heels of my popular yet somewhat contentious post on top seo college websites. I'm writing a follow up to share advice to colleges that are struggling with search engine optimization (SEO). These SEO tips should give colleges some ideas on how best to optimize their websites to rank better in higher education search verticals and attract more students though search engine marketing.
In SEO for College Websites, Part One, I covered how to conduct effective keyword research and how to create killer degree page title tags for SEO. In this post, I'll discuss how to optimize your degree page content and how to acquire some quality inbound links. Step Three: Optimize Your On-Page Content When optimizing your content for search, there a... > Read more