SEO Marketing Posts from the Internet Marketing Blog

How to Organize and Create Content for SEO

I thought I'd post the presentation for the Webinar we hosted yesterday, which was titled "How to Organize and Create Content for SEO." The presentation was a step by step process detailing how you can create an SEO-friendly information architecture for better Google rankings, and how to create and organize content geared for search engines, which includes some tips on keyword research and integrating specific SEO best practice page elements.

This post includes both the slide presentation and the script I used for the Webinar. SLIDE 1 – INTRODUCTION Hi, everyone. Thanks for joining us for today’s webinar: How to Organize & Create Content for SEO. My name’s Ken Lyons and I’m the Senior Online Acquisition Marketing Manager for WordStream. Today I’... > Read more

April 22, 2010     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 6

Need-to-Know Spring Cleaning Tips for Your Site

This is a guest post by Kaila Strong. Kaila works for Vertical Measures, an Internet marketing and search engine marketing company based in Phoenix, AZ. She's very active on Twitter (@cliquekaila) and on the Vertical Measures blog, and has started guest blogging regularly. Spring is in the air, bringing thoughts of flowers blooming, spring break, and reevaluating the direction of your website.

Alright, so maybe that isn't the first thing that comes to mind when you think of spring, but it should be. This time of year is as good a time as any to get your website priorities aligned with your goals, look at areas in need of improvement, and most importantly do a bit of keyword research to see if your efforts need a change. Keyword Analysis When was the last time you looked at your keywords? A... > Read more

April 15, 2010     |   Posted In: SEO Marketing   |   Comments: 0

Best Practices for Building Scalable Information Architecture

This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.

This post was inspired by a discussion/questions in the SEO Dojo forums and the Google Webmaster Central blog announcing microdata is supported for Rich Snippets. Microdata is part of the HTML5 specification. Over the years not much has changed IA (Information Architecture) wise. The only real big change is the use of MRL (Machine Readable Languages) for distribution and use by Google's Rich Snippets. The Salmon Protocol is an innovative protocol that could subs... > Read more

March 23, 2010     |   Posted In: SEO Marketing   |   Comments: 3

Review of Link Assistant's Rank Tracker

A few months ago, I published an article about the Best SEO Rank Checkers. In it, I wrote a quick review of a keyword rank checking tool called Rank Tracker, by Link-Assistant.com. Of all the paid rank checkers I featured in that article, Rank Tracker was one that intrigued me the most. So recently, I decided to do some more extensive work with Rank Tracker to get a real taste for the tool's full capabilities.

And I'll tell you, after using this keyword SERP tracker for the past few weeks, I'm hooked. So let's take a closer look at Rank Tracker, so I can explain my newfound enthusiasm for this tool. Rank Tracker: Key Benefits There are a lot of keyword SERP trackers on the market, but they have their share of issues. First, they can be agonizingly slow. Some can only run checks on groups ... > Read more

March 11, 2010     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 2

SEO Dojo Review: SEO Training for Search Warriors

SEO Dojo is an social community run by David Harry that focuses on high-level search optimization learning and advanced SEO training. Recently voted the Best Paid SEM Subscription Community, the SEO Dojo is the best collection of search geeks on the Web, and the level of knowledge, expertise and technical depth in this community is unparalleled.

BTW, in the interest of full disclosure, I'm a member of the Dojo and proud of it. So when I sing the praises of membership, I'm speaking from experience. To me, what really makes the Dojo a special place and sets it apart from other SEO communities are the members. The whole spirit of the Dojo is one of teaching, sharing and learning the art and science of search marketing. The Dojo community features some of the best in search, including Lee Odde... > Read more

February 24, 2010     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 4

Is SEO Dead? Nope, It Has Just Come Full Circle!

This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.

Do I think the days of easy manipulation via links are gone? You betcha! Do I think SEO will require more "marketing" knowledge, not link algo manipulation? Oh Yeah!! On that point I'm of the opinion that third-generation SEO ("the blogging linkerati") is dead; "on-page" algos are still important because they are tied to query relevance, and unwanted manipulation using text makes it easier for search engines to determine intent. I h... > Read more

February 10, 2010     |   Posted In: SEO Marketing   |   Comments: 4

How to Use the Free Keyword Grouper to Plan a New Site Design

When you're launching a new website (or doing a site redesign) it's vital to take SEO into account. From square one, you should do everything you can to make sure that the people interested in what you offer will be able to find you. And most people will be looking via search engines. There's an endless list of things you can do to optimize a website for search engines, but at a basic level, SEO-friendly site design is user-friendly site design.

It's important to create a site that: Is logically structured Incorporates keyword research to ensure relevance to your audience Is easily navigable from both the home page and deep pages You can actually use our new Free Keyword Grouper to start planning out the structure—or information architecture—of your new website. Here's how: S... > Read more

December 21, 2009     |   Written by: Elisa Gabbert   |   Posted In: Keyword Marketing   |   Comments: 0

SEO Lab: Testing Anchor Text Links

To be an effective and successful SEO, it's imperative that you're always testing, testing, testing. Why? Well, for starters, the variables that comprise and dictate the SERPs are totally out of our control. How do you know what truly works unless you test? Another reason is that's it's very unlikely you'll ever run into a search engineer from Google at a bar who's so hammered that he reveals Google's ranking algo to you.

But to be more specific, continuous testing is valuable and necessary because: Algorithms are constantly being updated, so what worked yesterday may not work today Without evidence or cold hard facts, you're operating blindly Every test you conduct adds to your knowledge base There's a lot of misinformation and SEO myths, so you can't believe in and rely on everything yo... > Read more

December 10, 2009     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 11

Coming Soon: New Guide to E-Commerce SEO

Ari Ozick, a friend of WordStream and a great contributor to the SEO Book forums, is launching a new SEO guide soon: The Contrarian Guide to E-Commerce SEO. We got a sneak peak at the guide and it's got a ton of advanced information for "e-commerce site owners and marketing managers who want the nitty gritty on SEO, and have the resources to drive their SEO efforts.

" You can sign up now on Ari's site to get on the waiting list for the guide. We'll do a more in-depth review when it becomes publicly available. ... > Read more

December 09, 2009     |   Written by: Elisa Gabbert   |   Posted In: SEO Marketing   |   Comments: 0

Meta Description Mutiny! Take Control of Your Text Snippets

If you're under the impression that you control what searchers see in the meta description snippet of your SERP listings, you're living in fantasy land. Static meta descriptions are like Santa Claus, Unicorns and men who look "good" in toupees. They just don't exist. That's because the meta description is a chameleon: always changing its appearance.

That snippet you tag to show in the SERPs is often discarded by Google for text more germane to a searcher's query. And given that Google’s goal is to return the most relevant results to their audience, I can see how personalized meta descriptions make sense. But that doesn't mean search marketers have to sit by idly and let Google dictate what an audience will or won't see. There are ways to take control of your text snipp... > Read more

November 19, 2009     |   Written by: Ken Lyons   |   Posted In: SEO Marketing   |   Comments: 9
 
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