SEO Marketing Posts from the Internet Marketing Blog
Want Better Keyword Ideas for Your Title Tags? Try our Keyword Tool to Generate Highly Relevant Keyword Suggestion Ideas!One of the most important pieces of copy for SEO is the title tag. Having a strong, relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers.
Table of Contents:Adding KeywordsAdding Action WordsAdding Secondary KeywordsBest Title Tag FormulasTesting Title TagsIn my mind, the title tag is so vital to the success of your SEO that I advocate rigorous testing of tags to find which ones work and which don't. Once you've found a winner, you should implement a title tag formula that everyone who touches SEO on your website can follow.Benefits of an SEO title tag formula:Keeps SERP listings consistent across a siteSimplifies t... > Read more
In This Post Why Keep an SEO Log? What's in My SEO Log? Keyword 100 Link Profiler SEO Sandbox Do You Keep an SEO Log? As an SEO, I like to keep pretty detailed records of all my search optimization efforts. I document everything I do and each action I take for optimization and note it in a series of spreadsheets I call my "SEO Log.
" There are a number of reasons why I keep an SEO Log, which I'll discuss in detail. Plus, I'll talk about the three documents I consider critical to my SEO Logging, and describe the components of each. My goal in writing about this information is to share some of the methods I use for recording my optimization research and analysis efforts, which I hope may be interesting or helpful to other SEOs or anyone looking to become a SEO. Why Keep an S... > Read more
The conventional thinking on pay-per click landing pages is that they should be “dedicated landing pages”, should be “de-indexed”, and that you need to create individual pages for PPC versus organic search. There are a number of very good resources on landing pages that will tell you this.
There’s validity here; it’s most likely the case that you’ll optimize conversions by creating a separate landing page for PPC traffic. However, this post will tell you why in some cases it can be a poor use of resources. We’ll talk about why this is, and about when it makes sense to allow SEO and PPC to share landing pages. The Roots of Conventional Landing Page Wisdom So how did conventional wisdom become so conventional? The argument for creating dedicated landing pages for paid ... > Read more
Snake oil 2.0 image credit to Hugh MacLeod Another "SEO as Snake Oil" Blog Post I read the umpteenth blog post last week that claimed that SEO was “snake oil”. The thing that struck me is that calling something a scam or snake oil for the sake of attention is the *real* snake oil.
First off here is the post: http://societrends.com/2009/05/07/seo-is-todays-snake-oil/. I’ll start by saying I think a lot of the rampant hyperbole and apparent misunderstanding here comes from a misconception about the term “SEO”. I suspect a lot of activities I’d consider “SEO” related would be things the poster would just call “marketing” or use another term for. Regardless I think there are some opinions in this post that aren’t enti... > Read more
SEO Book offers an SEO Training program for 100 dollars a month that gets users access to: A series of Training Modules A Community Forum Various Coupons A Competitive Research Tool (a white-labeled version of SEM Rush). I’ve been a member there for the last few months, and thought I’d share my thoughts about/experiences with the program.
Why I Like These Types of Programs Two things you’ll find frustrating about trying to learn and gather information in any space are: Noise – For every intelligent blogger/writer willing to sell or give away advice and ideas, there are legions who are some combination of lazy, under or misinformed, and/or sleazy. If you are new to a space or even just looking for information on a specific subject you&... > Read more
Fundamentally, we at WordStream believe in 10 critically important best practices that are the key for both paid and organic search success: (Drum roll, please...) 1. Your Keywords are a Valuable, Proprietary Asset Understanding the search queries that people actually use to find the products & services that are relevant to your business, and the way that you categorize, organize, and prioritize the keyword data represents a crucial piece of competitive intelligence.
Building a proprietary, comprehensive, up-to-date and well-researched keyword taxonomy is the foundation of any successful SEO and/or PPC effort. 2. Keyword Research Should be Personalized and Based on Real Data The problem with a typical keyword suggestion tool is it provides keyword suggestions of keywords that might be ... > Read more