SEO Marketing Posts from the Internet Marketing Blog
On the heels of my popular yet somewhat contentious post last week on the Top College Websites for SEO, I thought I'd do a follow up to give advice to those colleges that are struggling with search engine optimization (SEO). This Google SEO guide should give colleges some insight into how best to optimize their websites to rank well in higher education search verticals and attract more students though search engine marketing.
NOTE: This SEO for College Websites is the first in a two-part series. SEO University: Best practices for optimizing college degree pages Most college websites publish a bunch of content under a variety of topics: from administrative pages, to course catalogs, to campus news, to research lab micro sites, and so on. But the real bread and butter for universities are t... > Read more
This Week in Search: SEO Needs You to Need It I saw a lot of links and tweets this week pointing to Virginia Nussey's excellent post on the SEO hierarchy of needs, based on Maslow's hierarchy, a psychological theory that says physiological and safety needs have to come before stuff like love and belonging (I almost typed "blogging").
I've created a handy (and tall) illustration to show where the SEO hierarchy fits into Maslow's hierarchy. An SEO's basic needs for Diet Dr. Pepper and a paycheck must be met before he/she can move up the hierarchy. It goes without saying that for search marketers, link-building is more basic than "intimacy" or "sense of connection," and self-esteem and self-actualization are impossible without proper website optimization. Conveniently these latter two go... > Read more
A lot of good things happen on Fridays: payday, a more casual office environment, the start of the weekend, and of course, a helpful lesson from Rand Fishkin and the crew at SEOmoz. For over two years now, SEOmoz has posted quick tutorial videos every Friday, also known as Whiteboard Friday.Below are five of our favorites--cue the techno music!PPC Basics: 10 Minute Rundown of PPC Strategies Everyone Should KnowAn oldie but goodie, this video staring Tom Critchlow breaks down the most important aspects of search engine marketing and PPC.
The Future of SEO: Rand's Take on Where Search is GoingHow important will content be going forward? How will Twitter affect SEO tactics? Find out what Rand thinks is coming next for search engine optimization.Domain Trust and Authority: Google's Algorithm Ch... > Read more
I thought I'd take the time to share some of the 10 free SEO tools we use every day in our SEO efforts. Since all of these tools are vital to our SEO, I'm uber-grateful for their existence, and even more thankful that they're FREE. And seeing that these SEO tools are in fact free, the least I can do is pay-it-forward, promote them and pass along some link love.
Now, some of the free SEO tools on this list you may know about or use already, but hopefully you'll find some new tools you can use everyday in your own SEO efforts.10 Free SEO Tools We'll Review:SEO for FirefoxMajestic SEORank CheckerYahoo Link DomainFoxyrankiGoogleGoogle AlertsPing.fmGoogle Webmaster ToolsTwaitterThe Free Keyword ToolSEO for Firefox Toolbar- This SEO tool has become ingrained in my daily routine. So much so, that ... > Read more
Want Better Keyword Ideas for Your Title Tags? Try our Keyword Tool to Generate Highly Relevant Keyword Suggestion Ideas!One of the most important pieces of copy for SEO is the title tag. Having a strong, relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers.
Table of Contents:Adding KeywordsAdding Action WordsAdding Secondary KeywordsBest Title Tag FormulasTesting Title TagsIn my mind, the title tag is so vital to the success of your SEO that I advocate rigorous testing of tags to find which ones work and which don't. Once you've found a winner, you should implement a title tag formula that everyone who touches SEO on your website can follow.Benefits of an SEO title tag formula:Keeps SERP listings consistent across a siteSimplifies t... > Read more
In This Post Why Keep an SEO Log? What's in My SEO Log? Keyword 100 Link Profiler SEO Sandbox Do You Keep an SEO Log? As an SEO, I like to keep pretty detailed records of all my search optimization efforts. I document everything I do and each action I take for optimization and note it in a series of spreadsheets I call my "SEO Log.
" There are a number of reasons why I keep an SEO Log, which I'll discuss in detail. Plus, I'll talk about the three documents I consider critical to my SEO Logging, and describe the components of each. My goal in writing about this information is to share some of the methods I use for recording my optimization research and analysis efforts, which I hope may be interesting or helpful to other SEOs or anyone looking to become a SEO. Why Keep an S... > Read more
The conventional thinking on pay-per click landing pages is that they should be “dedicated landing pages”, should be “de-indexed”, and that you need to create individual pages for PPC versus organic search. There are a number of very good resources on landing pages that will tell you this.
There’s validity here; it’s most likely the case that you’ll optimize conversions by creating a separate landing page for PPC traffic. However, this post will tell you why in some cases it can be a poor use of resources. We’ll talk about why this is, and about when it makes sense to allow SEO and PPC to share landing pages. The Roots of Conventional Landing Page Wisdom So how did conventional wisdom become so conventional? The argument for creating dedicated landing pages for paid ... > Read more
Snake oil 2.0 image credit to Hugh MacLeod Another "SEO as Snake Oil" Blog Post I read the umpteenth blog post last week that claimed that SEO was “snake oil”. The thing that struck me is that calling something a scam or snake oil for the sake of attention is the *real* snake oil. I’ll start by saying I think a lot of the rampant hyperbole and apparent misunderstanding here comes from a misconception about the term “SEO”.
I suspect a lot of activities I’d consider “SEO” related would be things the poster would just call “marketing” or use another term for. Regardless I think there are some opinions in this post that aren’t entirely unique to the poster, and so worth calling out. Either way, here are some excerpts from the piece that I found particularly troublesome: ... > Read more
SEO Book offers an SEO training program for 100 dollars a month that gets users access to: A series of Training Modules A Community Forum Various Coupons A Competitive Research Tool (a white-labeled version of SEM Rush). I’ve been a member there for the last few months, and thought I’d share my thoughts about/experiences with the program.
Why I Like These Types of Programs Two things you’ll find frustrating about trying to learn and gather information in any space are: Noise – For every intelligent blogger/writer willing to sell or give away advice and ideas, there are legions who are some combination of lazy, under or misinformed, and/or sleazy. If you are new to a space or even just looking for information on a specific subject you’re unfamiliar ... > Read more
Fundamentally, we at WordStream believe in 10 critically important best practices that are the key for both paid and organic search success: (Drum roll, please...) 1. Your Keywords are a Valuable, Proprietary Asset Understanding the search queries that people actually use to find the products & services that are relevant to your business, and the way that you categorize, organize, and prioritize the keyword data represents a crucial piece of competitive intelligence.
Building a proprietary, comprehensive, up-to-date and well-researched keyword taxonomy is the foundation of any successful SEO and/or PPC effort. 2. Keyword Research Should be Personalized and Based on Real Data The problem with a typical keyword suggestion tool is it provides suggestions of keywords that might be rel... > Read more