SEO Marketing Posts from the Internet Marketing Blog

How to Achieve the Best Results for PPC & SEO

Fundamentally, we at WordStream believe in 10 critically important best practices that are the key for both paid and organic search success: (Drum roll, please...) 1. Your Keywords are a Valuable, Proprietary Asset Understanding the search queries that people actually use to find the products & services that are relevant to your business, and the way that you categorize, organize, and prioritize the keyword data represents a crucial piece of competitive intelligence.

Building a proprietary, comprehensive, up-to-date and well-researched keyword taxonomy is the foundation of any successful SEO and/or PPC effort. 2. Keyword Research Should be Personalized and Based on Real Data The problem with a typical keyword suggestion tool is it provides suggestions of keywords that might be rel... > Read more

April 07, 2009     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 12
 
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