Search Engine Marketing Posts from the Internet Marketing Blog
People are writing books about the increasing importance of the way you interact with your customers and the power of social media. There's a different, more democratized sort of voting going on. Social blogging platforms that aren't Twitter are exploding. Google is pushing more and more personalization and socialization into their SERPs.
The first real introduction of social signals outside of click-through rate in AdWords SERPs are contained within rich snippets, and specifically product reviews. What's the Status of Rich Snippets in AdWords? Google updated their data requirements for Google Product Feeds. Product feeds are a great way to get some additional real estate for your ads in many cases: Note the confidence-inspiring five stars: good stuff for the advertiser! If we click throu... > Read more
The lead generation space is extremely competitive. Bids are high, CPA’s are low and everyone wants the highest margin possible. To combat this, many lead generation companies will utilize all internet marketing channels available – specifically SEM, SEO, email, social and affiliate marketing. For companies in this space, ROI is what matters.
How many leads you generate is not the deciding factor – it is what those leads are worth and how much profit you are making. Google and Bing are great sources of quality traffic, but they are also very competitive and can get very expensive. This has made SEM managers and lead generators into extremely resourceful traffic generators. By utilizing second-tier search engines and different ad networks, SEM managers are able to generate similar qu... > Read more
So the crew over at SEO Dojo are at it again and have created a sick, new iPhone app called SEO Dojo Radio.Here's the iPhone App Description:SEO and all forms of internet marketing are our topics. We discuss industry news, SEO techniques and interview the top names in the SEO Game!Here are a couple of screenshots of the SEO Dojo Radio App too:Now, I'm a huge fan of SEO Dojo Radio.
And how can you not be with kick ass guests such as Jill Whalen, Debra Mastaler, Garrett French and former WordStream Director of Marketing and Measured SEM consultant Tom Demers.So if you're a fan of SEO news and insights, you're definitely going to want to download the new SEO Dojo Radio iPhone App.You can download it here: SEO Dojo Radio iPhone App Hit me up on Twitter: Follow @larrykim... > Read more
I wanted to share an experience I've been going through after one of my sites was infected with malware. I've been involved in search marketing for the past six years and have been lucky enough to have never had a site hacked. But, alas, all good things must come to an end. About two weeks ago, one of my sites was the target of malevolent hackers.
I became aware of the security breach when I visited the SERPs and saw that Google was displaying the toxic "This site may harm your computer" warning, which looks like this (NOTE: this is NOT my website listing...it's just an example): When users click on "This site may harm your computer" link, it leads them to a Google support page. If you miss the warning and click on the actual site listing, you're redirected to an inte... > Read more
This is the final excerpt from our free white paper, Seven Steps to a Better Search Campaign. Click here to download the full white paper including the last three steps. You've done your research and organized your keywords. You have a system in place for ongoing keyword management and growth. This provides a strong foundation for your paid and organic search marketing campaigns.
But until you have a good understanding of which keywords really work for your business, you can't learn from your campaigns and improve your results. The next step is to use keyword analytics to analyze your keywords and monitor results. Keyword analytics allow you to drill down to the level of the keyword group or the single keyword to see which terms drive the most traffic and conversions, as well as... > Read more
For the rest of the week, we'll be posting excerpts from a new free white paper: Seven Steps to a Better Search Campaign. Click here to download the full white paper now. Starting with extensive keyword research allows you to evaluate a number of opportunities and determine which keywords truly have the potential to drive profits for your business.
However, evaluating and refining your keywords will be a lengthy and tedious process if you don't first impose a meaningful order on your keyword research. So the next step is to segment your keywords into small, tightly related groups. Grouping your keywords will change everything else you do in search for the better. Here are just a few of the benefits of better keyword grouping and organization: Higher Quality... > Read more
For the rest of the week, we'll be posting excerpts from a new free white paper: Seven Steps to a Better Search Campaign. Click here to download the full white paper now. As discussed in Step 1, it's important to start with a broad base of keywords when embarking on a search marketing campaign. But a large number of keywords can quickly become unmanageable.
However, you can do extensive keyword research without losing control of your campaigns. The key is to create a flexible, dynamic keyword structure that makes it easy to manage a large and growing list. This means transforming a keyword list into a keyword database. A keyword database has a number of advantages over a keyword list or spreadsheet: It's private and proprietary, unlike lists generated by third-party keyword tools, ... > Read more
For the rest of the week, we'll be posting excerpts from a new free white paper: Seven Steps to a Better Search Campaign. Click here to download the full white paper now. If you've got seven days, you've got the time to create a hard-working, high-performance search campaign. Whether your focus is organic search engine optimization (SEO) or pay-per-click (PPC) marketing, also known as paid search marketing, these seven simple steps will help you build a comprehensive, relevant, dynamic keyword database that will drive traffic and revenue through search.
As soon as next week, your business will start to see: An increase in traffic More qualified leads Lower search marketing costs These are just a few of the benefits you'll experience with more effective keyword research, organization, and... > Read more
It's been said before, but it bears repeating: Traffic is the lifeblood of any online undertaking. The success of an online business greatly depends on the amount of traffic it can generate for its pages. This is an indubitable fact.What is subject to a lot of debate, however, is the matter of SEO vs.
PPC, two of the most powerful traffic generating approaches. SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the same, they are different concepts that require different techniques and methodologies.Both are effective methods of garnering visitors for a website, but one method can work very well for certain circumstances, while with the other, you may encounter difficulties generating traffic in the same situation.To succeed with either method... > Read more
Today marks my one-year anniversary at WordStream—happy anniversary to me! When I started, we were in a temporary space with stained carpets and terrifyingly temperamental elevators, and only about 12 full-time employees coming into the office every day. We've come a long way since then, and I'd like to think I've evolved a little too.
After all, at a startup, one year under your belt practically makes you an old veteran. Here are a few things I've learned in the past year about search marketing, business, and—that's right—myself. 1. Everyone at a Company Is Important Working at a very small company—perhaps especially a new company—really throws this fact into relief: Everyone matters, from the CEO down to a lowly copywriter like me. With less noise and... > Read more