Search Engine Marketing Posts from the Internet Marketing Blog
Today marks my one-year anniversary at WordStream—happy anniversary to me! When I started, we were in a temporary space with stained carpets and terrifyingly temperamental elevators, and only about 12 full-time employees coming into the office every day. We've come a long way since then, and I'd like to think I've evolved a little too.
After all, at a startup, one year under your belt practically makes you an old veteran. Here are a few things I've learned in the past year about search marketing, business, and—that's right—myself. 1. Everyone at a Company Is Important Working at a very small company—perhaps especially a new company—really throws this fact into relief: Everyone matters, from the CEO down to a lowly copywriter like me. With less noise and... > Read more
We recently sent a survey about our product suite to a number of prospects in the search marketing industry. The (anonymous) results told us a lot about the profile of a typical search marketer, from job title to PPC spend to favorite tools to size of company. One of the questions was "What are the most annoying, time-consuming and/or challenging aspects of search marketing? (Select all that apply.
)" Here are the results: The winner? (Or loser, as the case may be?) Link building. More than a third of search marketers (37.5%) find link building to be a time-consuming, challenging and altogether aggravating chore. This jibes with advice from link building expert Arnie Kuenn of Vertical Measures, who told us that 60% to 70% of your SEO time should be spent on link building! From this virtual... > Read more
This is a guest post by Kenny Hyder. Kenny Hyder is an Internet marketing consultant based out of Santa Barbara, CA. He has been helping businesses with their SEO and marketing strategies since 2004, and has had the opportunity to work with some of the biggest brands online including several Fortune 500’s.
You can catch him on his main blog about Marketing, SEO, & Social Media or check out his new Awesome SEO Tools blog. He’s also pretty much always on Twitter. This weekend, my wife and I rented and watched Couples Retreat on Blu-ray. The movie was pretty entertaining, and mildly funny, set on an "exotic island" (aka Bora Bora) at the "Eden Resort." Part of what made the movie entertaining was the great scenery, being shot on location in Bora Bora, and ... > Read more
In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks.
I decided to compile and share a list of my favorite Search and Social Media Marketing Research Projects of 2009. Hopefully, these research papers will inform and inspire your marketing efforts going into 2010.By the way, if after reading all the papers on this list you find that you're jonesing for more, here are two great resources for marketers to find research papers on social media marketing and search engine marketing:Google ScholarYahoo ResearchVideo LecturesSo fire up your neu... > Read more
Okay. I admit it. I'm a big ole' search geek. My life pretty much revolves around search. I mainly read search marketing blogs, have a SEO consulting biz on the side, and work full time for WordStream, where I'm surrounded by other search marketers all day, and we sell search marketing tools to members of the search marketing industry.
So my search geekiness should come as no surprise. Anyway, I thought it would be fun to create a list and share some of the truly nerdy search stuff I’ve done that makes me an uber geek. Plus, this should help anyone who's on the fence, wondering if they are or aren't a search geek too. Because if you've ever done any of these things, then well... You Know You’re a Search Geek if... You're impressed by domain names When we moved into our new office last ... > Read more
At WordStream, we're all pretty avid blog readers. We read a variety of search marketing blogs and subscribe to dozens of different RSS feeds. So I thought it would be interesting to ask everyone at WordStream for a list of their favorite SEO, PPC, Internet marketing and social media blogs, and put together a master compilation of our 50 favorites.
Think of this list as the “recommended” section from the staff at your local Blockbuster. Actually, are there even any Blockbusters left? Anyway, here’s the extensive list I’ve compiled of our 50 favorite search marketing blogs. It's a good mix of industry standards and hopefully some little known, but great blogs you haven't heard of yet that you can add to your own Google reader feed. Internet Marketing & General Marketing Blogs D... > Read more