Search Engine Marketing Posts from the Internet Marketing Blog

Seven Steps to a Better Search Campaign

For the rest of the week, we'll be posting excerpts from a new free white paper: Seven Steps to a Better Search Campaign. Click here to download the full white paper now. If you've got seven days, you've got the time to create a hard-working, high-performance search campaign. Whether your focus is organic search engine optimization (SEO) or pay-per-click (PPC) marketing, also known as paid search marketing, these seven simple steps will help you build a comprehensive, relevant, dynamic keyword database that will drive traffic and revenue through search.

As soon as next week, your business will start to see: An increase in traffic More qualified leads Lower search marketing costs These are just a few of the benefits you'll experience with more effective keyword research, organization, and... > Read more

August 23, 2010     |   Written by: Elisa Gabbert   |   Posted In: Search Engine Marketing   |   Comments: 1

SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit

It's been said before, but it bears repeating: Traffic is the lifeblood of any online undertaking. The success of an online business greatly depends on the amount of traffic it can generate for its pages. This is an indubitable fact.What is subject to a lot of debate, however, is the matter of SEO vs.

PPC, two of the most powerful traffic generating approaches. SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the same, they are different concepts that require different techniques and methodologies.Both are effective methods of garnering visitors for a website, but one method can work very well for certain circumstances, while with the other, you may encounter difficulties generating traffic in the same situation.To succeed with either method... > Read more

August 19, 2010     |   Written by: Larry Kim   |   Posted In: Search Engine Marketing   |   Comments: 31

Seven Things I've Learned in a Year at a Search Marketing Startup

  Today marks my one-year anniversary at WordStream—happy anniversary to me! When I started, we were in a temporary space with stained carpets and terrifyingly temperamental elevators, and only about 12 full-time employees coming into the office every day. We've come a long way since then, and I'd like to think I've evolved a little too.

After all, at a startup, one year under your belt practically makes you an old veteran. Here are a few things I've learned in the past year about search marketing, business, and—that's right—myself. 1. Everyone at a Company Is Important Working at a very small company—perhaps especially a new company—really throws this fact into relief: Everyone matters, from the CEO down to a lowly copywriter like me. With less noise and... > Read more

April 27, 2010     |   Written by: Elisa Gabbert   |   Posted In: Search Engine Marketing   |   Comments: 6

Survey Results: The Most Annoying Part of Search Marketing

We recently sent a survey about our product suite to a number of prospects in the search marketing industry. The (anonymous) results told us a lot about the profile of a typical search marketer, from job title to PPC spend to favorite tools to size of company. One of the questions was "What are the most annoying, time-consuming and/or challenging aspects of search marketing? (Select all that apply.

)" Here are the results: The winner? (Or loser, as the case may be?) Link building. More than a third of search marketers (37.5%) find link building to be a time-consuming, challenging and altogether aggravating chore. This jibes with advice from link building expert Arnie Kuenn of Vertical Measures, who told us that 60% to 70% of your SEO time should be spent on link building! From this virtual... > Read more

April 06, 2010     |   Written by: Elisa Gabbert   |   Posted In: Search Engine Marketing   |   Comments: 7

Bora Bora Is Blowing It: Missed Opportunities in Search Marketing

This weekend, my wife and I rented and watched Couples Retreat on Blu-ray. The movie was pretty entertaining, and mildly funny, set on an "exotic island" (aka Bora Bora) at the "Eden Resort." Part of what made the movie entertaining was the great scenery, being shot on location in Bora Bora, and the attractive people having fun (or not) in a beautiful place.

After we were through watching the movie, my wife and I started day-dreaming about taking a vacation to Bora Bora ourselves. This got me thinking about the search results that would come up for the fictional resort name used in the movie (get a life, I know). As is common in movies, the names of the places used in Couples Retreat are fictional; however, this doesn't change the fact that when you show a beautiful place in a movie, it m... > Read more

March 02, 2010     |   Posted In: Search Engine Marketing   |   Comments: 11

Top Search Marketing and Social Media Research Projects of 2009

In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks.

I decided to compile and share a list of my favorite Search and Social Media Marketing Research Projects of 2009. Hopefully, these research papers will inform and inspire your marketing efforts going into 2010.By the way, if after reading all the papers on this list you find that you're jonesing for more, here are two great resources for marketers to find research papers on social media marketing and search engine marketing:Google ScholarYahoo ResearchVideo LecturesSo fire up your neu... > Read more

December 31, 2009     |   Written by: Ken Lyons   |   Posted In: Search Engine Marketing   |   Comments: 2

You Know You’re a Search Geek if...

Okay. I admit it. I'm a big ole' search geek. My life pretty much revolves around search. I mainly read search marketing blogs, have a SEO consulting biz on the side, and work full time for WordStream, where I'm surrounded by other search marketers all day, and we sell search marketing tools to members of the search marketing industry.

So my search geekiness should come as no surprise. Anyway, I thought it would be fun to create a list and share some of the truly nerdy search stuff I’ve done that makes me an uber geek. Plus, this should help anyone who's on the fence, wondering if they are or aren't a search geek too. Because if you've ever done any of these things, then well... You Know You’re a Search Geek if... You're impressed by domain names When we moved into our new office last ... > Read more

December 03, 2009     |   Written by: Ken Lyons   |   Posted In: Search Engine Marketing   |   Comments: 6

Our 50 Favorite Search Marketing Blogs for SEO, PPC, Social Media and Everything In-Between

At WordStream, we're all pretty avid blog readers. We read a variety of search marketing blogs and subscribe to dozens of different RSS feeds. So I thought it would be interesting to ask everyone at WordStream for a list of their favorite SEO, PPC, Internet marketing and social media blogs, and put together a master compilation of our 50 favorites.

Think of this list as the “recommended” section from the staff at your local Blockbuster. Actually, are there even any Blockbusters left? Anyway, here’s the extensive list I’ve compiled of our 50 favorite search marketing blogs. It's a good mix of industry standards and hopefully some little known, but great blogs you haven't heard of yet that you can add to your own Google reader feed. Internet Marketing & General Marketing Blogs D... > Read more

June 24, 2009     |   Written by: Ken Lyons   |   Posted In: Search Engine Marketing   |   Comments: 5
 
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