Social Media Posts from the Internet Marketing Blog

24 Best Social Media Promotion Tools

With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social endeavors.

1. Infogr.amA sweet tool to help you make snazzy looking infographics in a matter of minutes. While you won’t be able to have ultimate customization, with plenty of graphics to choose from and some great drag-and-drop vector art, it’s a fine place for those who want a simple, high-quality looking infographic.The free version lets you share your infographic and embed it on your website. To ... > Read more

October 21, 2014     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 1

Want to Escape ‘People-Based Marketing’? Quit Facebook

By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for your pass) have descended on the Big Apple to hear speakers such as Yahoo! CEO Marissa Mayer, Cosmopolitan’s Editor-in-Chief Joanna Coles, and even insufferable celebrity chef Jamie Oliver wax lyrical about the future of advertising.

However, what everyone really wants to hear about is Facebook’s new advertising platform, Atlas. Larry explained what this new system involves last week.  Advertisers are practically salivating at the prospect of being able to target specific users with highly customized marketing messages, a practice that Jonathan Nelson, CEO of Atlas early adopter... > Read more

September 29, 2014     |   Written by: Dan Shewan   |   Posted In: Social Media   |   Comments: 2

Social Media Advertising: Which Platform is Right for Your Small Business?

If you’ve experienced success with paid search, you may have given thought to social media advertising. Increasing numbers of small businesses are branching out into paid social, and the diversification of online advertising into social media channels can be seen everywhere.Image credit: KDDIHowever, if you run a small business, you might be wondering whether social media advertising is a good fit, especially if your current advertising budget is stretched thin.

What ad types will be most effective for your business? Which network has the greatest potential reach? Which platform has the most competitive CPA? These are all important questions for people who are thinking about social media advertising, so in this post, we’re going to dive deep into the data and examine the pros and cons ... > Read more

September 24, 2014     |   Written by: Dan Shewan   |   Posted In: Social Media   |   Comments: 0

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys.Most people on LinkedIn tend to play it safe when it comes to adding connections.

While sites like Twitter openly advocate adding strangers, most LinkedIn users hesitate to add someone to their network that they haven’t at least met in some vague capacity.However, loosening up the definition of “friendship” can have some serious benefits, especially on LinkedIn. Today we’re discussing how connection-bingeing can greatly improve your LinkedIn street cred. So forget about stranger danger; go ahead add those randos!     Advantages of Binge... > Read more

September 15, 2014     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 3

How to Improve Your LinkedIn Profile as a Recent College Grad

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine.The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like.

This can be attributed to their minimal work experience and the abundance of not-so-friendly advice regarding how royally screwed they are in finding work. (Oh, and WordStream is hiring, by the way.)What many students don’t realize is that whether you’re currently in school or were recently tossed into the job market, networking is still one of the most important techniques you will need to master in order to maximi... > Read more

September 09, 2014     |   Written by: Brett McHale   |   Posted In: Social Media   |   Comments: 12

13 Ways to Beat the Facebook Algorithm

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!1.

Share Great ContentThe old adage remains true - (quality) content is king. (Sorry about the cliché, Elisa.) If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook’s algorithm tweaks are aimed at weeding out what Facebook deems “low quality content,” like memes. For greater reach, opt instead for quality content from news sit... > Read more

September 02, 2014     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 11

Review: New Twitter Analytics Serves Up Sweet Tweet Data

Calling all tweeters – Twitter’s new and improved analytics is a major upgrade that provides rich Twitter data you could only dream about before. And as of yesterday, it's available to everyone, not just advertisers!How to Access Twitter AnalyticsTwitter analytics hasn't been getting a ton of attention, likely due to the fact that the analytics were hidden away within the ad platform.

Now you can find this new analytics data by visiting https://analytics.twitter.com/. Then prepare to be amazed.New & Improved Twitter Web Analytics: Sweet Tweet Data!Upon first logging into the new Twitter analytics, you’ll feel like a fat kid at an ice cream factory. Sorry, I mean big boned kid in an ice cream factory. We can only hope you aren’t lactose intolerant, because it’s time to gorge.T... > Read more

August 28, 2014     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 1

Facebook Ad Revenue Sees Huge Growth Driven by Mobile Success

Forrester flat out says Facebook marketing doesn't work. The Atlantic questions whether any Internet advertising is effective at all.They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems.Facebook just announced over $2.9 billion in revenue for the second quarter of 2014, a whopping 61% percent gain over the same period last year.

Advertising accounted for $2.68 billion of their total income, with mobile advertising responsible for 62% of the total advertising take. Over 1.5 million advertisers are now using their service, said Sheryl Sandberg.The social giant did manage to keep GAAP costs and expenses growth at a lower rate despite their astronomical revenue growth, up just 22% over Q2 2013. Overall, Facebook's GAAP net... > Read more

July 24, 2014     |   Written by: Miranda Miller   |   Posted In: Social Media   |   Comments: 2

Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!

Good visual content is a key component of online marketing. Posting pictures and illustrations on social media networks helps brands boost engagement and get noticed by fans.Our social media images guide seeks to provide you with everything you need to know about using images on social networks. We’ll be covering:Where to get free social media imagesOptimizing images for dimensions and sizing on various social networksTechniques for using images creatively on social mediaWhere to Get Social Media ImagesWhen it comes to using images online, it’s best to play it safe by using social media images that are under a creative commons license.

What is a creative commons license?Creative Commons licenses let creators easily choose a simple license that communicates which rights to their content... > Read more

July 09, 2014     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 4

Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

Social media sharing is a big aim for many businesses looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. So how do you rack in the likes, tweets, pins, and +1s? Here are 15 super social sharing secrets to keep you basking in the lime light of adoring online fans.

Image courtesy of kanate of FreeDigitalPhotos.net1. Ask people to share your content. The first step is admitting you need help. It sounds like such an obvious no-brainer, but it really does make a difference. Make a point of asking for social shares, and you’ll be more likely to get them.For example, some sites use a pop-up that says "If you liked this post, share it on Facebook!" It's a gentle reminder to (social) share the love.2. Make great content people want... > Read more

June 19, 2014     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 9
 
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