Social Media Posts from the Internet Marketing Blog

Why I'm Unimpressed with the Facebook Graph Search Announcement

Facebook today announced a new product called Facebook Graph Search, now in beta.Unlike Google and other web search engines, Facebook Graph Search will allow users to find Facebook-only content in four main areas (example queries from the Facebook press release below):People: “friends who live in my city,” “people from my hometown who like hiking,” “friends of friends who have been to Yosemite National Park,” “software engineers who live in San Francisco and like skiing," "people who like things I like," "people who like tennis and live nearby"Photos: “photos I like,” “photos of my family,” “photos of my friends before 1999,” "photos of my friends taken in New York," “photos of the Eiffel Tower”Places: “restaurants in San Francisco,” “cities visited by m... > Read more

January 15, 2013     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 8

Psy Defeats Bieber: “Gangnam Style” Takes Best in Show for Most Viral Video of All Time!

Congratulations to Psy and his legendary k-pop sensation, “Gangnam Style,” which as of today, November 24, 2012, is the most viewed video of all time on YouTube, beating out the former reigning champ, Justin Bieber’s “Baby.”“Gangnam Style” has become the most viral YouTube video of all time, obtaining unprecedented worldwide attention and breaking social and viral records left and right.

With the recent M.C. Hammer mash-up broadcast at the American Music Awards, the “Gangnam Style” craze is still going strong, but for how long?To commemorate this momentous day in internet pop-culture history, I'm releasing a new infographic, “Psy vs. Bieber: ‘Gangnam Style’ Takes Best in Show for Top YouTube Video of All Time”, which puts Psy’s “Gangnam Style” head-to-head a... > Read more

November 23, 2012     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 8

The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever

The social media site Twitter, in only a few short years, has managed to forever change the way generations of people communicate. Whether sharing breaking news, announcing political victories, or mourning the deaths of our heroes, Twitter has become an integral part of the social landscape.We’ve made a list of the top tweets of all time – not just the most retweeted tweets (those titles are held almost exclusively by celebrities), but also the history-changing tweets, the momentous twitter events, and the minute messages that reflect just how much can be said in only 140 characters.

WordStream presents you the best tweets ever.The Best Tweets Ever:ObamaMarsPhoenixMount EverestOccupy WallStreetCrime FightingAnthony WeinergateBP Oil SpillKennethColeOld SpiceOprahCharlie SheenJustin Bieb... > Read more

November 08, 2012     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 4

Vanity URL: What It Is, How To Get One, & Why Your Life Is Worse Without Them

Vanity URLs have been long misunderstood, for good reason.Table of ContentsWhat Is a Vanity URL?7 Reasons and 13 Examples of Why Vanity URLS Are AwesomeHow We Got Our Google Plus Vanity URLWordStream's Obligatory Google Custom URL CelebrationWhen we got our Google + vanity URL before Wordstream Technologies, Wordstream Publishing, and Wordstream the game, it was a moment of celebration.

We were about to get an unfair advantage over our competitors with our newly acquired gplus vanity URL. Try searching any brand with a vanity Google URL and you will find that the Google knowledge graph will showcase you over other brands. i.e. Delta Airlines What is a Vanity URL?Vanity URL Definition: A vanity URL is an unique web address that is branded for marketing purposes.Vanity URLs are a t... > Read more

October 11, 2012     |   Written by: Victor Pan   |   Posted In: Social Media   |   Comments: 13

Advertiser Claims 80% of Facebook Ad Clicks are From Bots

Last month, we reported that the click-through rates on Facebook Ads average a dismal 0.04%, which is approximately 10x less than the equivalent display ad on the Google Display Network.Today, e-commerce store builder Limited Run is claiming that 80% of the clicks paid for could not be verified! The company is so unhappy with the results on recent Facebook ad tests, they're deleting their Facebook page entirely.

Limited Run claimed that 80% of clicks that they were being charged for came from users who didn’t have JavaScript turned on. As of late 2010 the number of users who did not have JavaScript turned on in the US was only 2%. Seeing this information, Limited Run allegedly built their own analytics software that found 80% of the clicks were coming from bots. The company claims bots we... > Read more

July 30, 2012     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 9

I Love Twitter's New Weekly Email and You Should Too

Twitter, God love them, tends to be a little slow on the uptake as far as social networks go. It’s been around for about six years, but Twitter has been notoriously slow about adding new features and improving the functionality of its website. For example, it took years for the company to build in a “retweet” button (and the way they built it initially was not well received); it acquired TweetDeck in May 2011, but has kept TweetDeck as a separate application with its own brand rather than integrating those awesome features into Twitter itself.

About a month ago, Twitter sent out an email to users announcing some updates and policy changes. First among those changes: “A new weekly email that delivers the most interesting news and items you might have missed from the people ... > Read more

June 18, 2012     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 1

Duh: Study Reveals Your Facebook Fans Like You More Than Random People

 The New York Times just published an Associated Press snippet under the extremely misleading headline "ComScore Study Says Facebook Ads Effective."Larry passed me the link, and we both wondered briefly if Facebook had commissioned a study to "prove" that their ads are in fact effective (since our recent research suggests that Facebook ads are not effective compared to other online display ad networks).

However, if you read the story, it doesn't even appear to be about ads (emphases mine):The report released Tuesday found that people who were fans of Starbucks and Target, or friends of those fans, were more likely to make a purchase than a control group that were not fans.The comScore study comes a day after the research firm said that the number of unique visitors to Facebook's websit... > Read more

June 12, 2012     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 9

Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand

The potential marketing advantages of Pinterest have been well documented recently, as the fledgling social sharing site boosts traffic and sales for niche retailers like Etsy. Pinterest is serious business.Regardless of your personal feelings for Pinterest (huge time waster or glorious godsend?), it’s impossible to deny the marketing opportunities ripe for the picking! Read on to find out why.

Why Developing a Pinterest Marketing Plan is Worth Your TimePinterest has shown remarkable marketing potential as some sites begin to receive more referral traffic from Pinterest than social media heavyweight Twitter.Some quick Pinterest marketing statistics and facts as we get started:Pinterest is dominated by women, with 90% of users being female21% of users have purchased something they found on... > Read more

May 01, 2012     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 9

Facebook Buys Instagram for $1 Billion … But Why?

Last week, waaay at the bottom of my post on the ethics of search, I included a couple of links to articles about Instagram culture. The photo-sharing app had just been made available on Android OS, which had a lot of Android users cheering and a lot of iPhone users jeering (as in, “Hey, WTF? Our exclusive little club just got a lot less exclusive…”)That was pretty minor news compared to what happened to Instagram this week, though – it was purchased by Facebook for a whopping, unbelievable $1 Billion!Instagram, both the company and the app, are very simple – beautifully simple, I’m sure some would say.

They have a handful of employees and the app “does one thing well” – take a photo with your phone, add some fun filters to make it look cute and retro (like a Polaroid, sa... > Read more

April 12, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 9

Does Social Media Make Us Less Social? What's Your Experience?

Pinterest continues to be the social media hot topic, astounding us with its colossal breakthrough in popularity. Now I’m a pretty big fan of Pinterest, but a recent NPR article discussing the ever-growing social bulletin board site got me thinking about the lack of “social” interaction within the social media sphere.

As NPR interviewer Teresa Tomassoni notes, “… online interaction with people you don't know is an emerging trend in social media.” While this is absolutely true, something about that statement seems counter-intuitive. Susan Etlinger, an Altimtere Group analyst, observes that while people look to connect with others who share a similar style or interest, "It doesn't mean that we're best friends or connected on Facebook, but it means these are people that I lear... > Read more

March 02, 2012     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2
 
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