Social Media Posts from the Internet Marketing Blog

I Love Twitter's New Weekly Email and You Should Too

Twitter, God love them, tends to be a little slow on the uptake as far as social networks go. It’s been around for about six years, but Twitter has been notoriously slow about adding new features and improving the functionality of its website. For example, it took years for the company to build in a “retweet” button (and the way they built it initially was not well received); it acquired TweetDeck in May 2011, but has kept TweetDeck as a separate application with its own brand rather than integrating those awesome features into Twitter itself.

About a month ago, Twitter sent out an email to users announcing some updates and policy changes. First among those changes: “A new weekly email that delivers the most interesting news and items you might have missed from the people ... > Read more

June 18, 2012     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 1

Duh: Study Reveals Your Facebook Fans Like You More Than Random People

 The New York Times just published an Associated Press snippet under the extremely misleading headline "ComScore Study Says Facebook Ads Effective."Larry passed me the link, and we both wondered briefly if Facebook had commissioned a study to "prove" that their ads are in fact effective (since our recent research suggests that Facebook ads are not effective compared to other online display ad networks).

However, if you read the story, it doesn't even appear to be about ads (emphases mine):The report released Tuesday found that people who were fans of Starbucks and Target, or friends of those fans, were more likely to make a purchase than a control group that were not fans.The comScore study comes a day after the research firm said that the number of unique visitors to Facebook's websit... > Read more

June 12, 2012     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 9

Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand

The potential marketing advantages of Pinterest have been well documented recently, as the fledgling social sharing site boosts traffic and sales for niche retailers like Etsy. Pinterest is serious business.Regardless of your personal feelings for Pinterest (huge time waster or glorious godsend?), it’s impossible to deny the marketing opportunities ripe for the picking! Read on to find out why.

Why Developing a Pinterest Marketing Plan is Worth Your TimePinterest has shown remarkable marketing potential as some sites begin to receive more referral traffic from Pinterest than social media heavyweight Twitter.Some quick Pinterest marketing statistics and facts as we get started:Pinterest is dominated by women, with 90% of users being female21% of users have purchased something they found on... > Read more

May 01, 2012     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 9

Facebook Buys Instagram for $1 Billion … But Why?

Last week, waaay at the bottom of my post on the ethics of search, I included a couple of links to articles about Instagram culture. The photo-sharing app had just been made available on Android OS, which had a lot of Android users cheering and a lot of iPhone users jeering (as in, “Hey, WTF? Our exclusive little club just got a lot less exclusive…”)That was pretty minor news compared to what happened to Instagram this week, though – it was purchased by Facebook for a whopping, unbelievable $1 Billion!Instagram, both the company and the app, are very simple – beautifully simple, I’m sure some would say.

They have a handful of employees and the app “does one thing well” – take a photo with your phone, add some fun filters to make it look cute and retro (like a Polaroid, sa... > Read more

April 12, 2012     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 9

Does Social Media Make Us Less Social? What's Your Experience?

Pinterest continues to be the social media hot topic, astounding us with its colossal breakthrough in popularity. Now I’m a pretty big fan of Pinterest, but a recent NPR article discussing the ever-growing social bulletin board site got me thinking about the lack of “social” interaction within the social media sphere.

As NPR interviewer Teresa Tomassoni notes, “… online interaction with people you don't know is an emerging trend in social media.” While this is absolutely true, something about that statement seems counter-intuitive. Susan Etlinger, an Altimtere Group analyst, observes that while people look to connect with others who share a similar style or interest, "It doesn't mean that we're best friends or connected on Facebook, but it means these are people that I lear... > Read more

March 02, 2012     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

10 Tips for Creating Content on Facebook That Gets the Thumbs Up

 With the recent release of our brand new infographic documenting Facebook's failures, I thought I'd write about how you can make sure that you yourself don't have any Facebook face-plants. Here are 10 tips for creating awesome Facebook content that will keep visitors interested and engaged. Post Content that Interests Your Customers The key to developing a winning fan page that builds fans and pushes your business forward is to post content that genuinely interests your customers or clients.

Don't focus solely on you or your business. By providing valuable information to the reader you will build a stronger relationship with current and prospective customers.Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos th... > Read more

October 19, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 6

Facebook Wall of Shame: Facebook's Failures, Criticisms and Missteps [Infographic]

A while back, we released The Google Graveyard, an infographic detailing Google's various flops and failures in the product department, including Google Wave and Google X.Now, following up on the release of Facebook's iPad app last week (which most people have been less than impressed with), we've created a new infographic walking through some of Facebook's criticisms, missteps and failures since its inception in 2004.

Facebook boasts approximately 800 million active users worldwide and an estimated $4.27 billion in estimated annual revenue – but you don’t approach the 1-billion-users mark without making a few mistakes along the way, right? Facebook’s errors in judgment have included:A slew of privacy snafus: Facebook repeatedly faces criticism for its user-unfriendly privacy policy a... > Read more

October 17, 2011     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 8

5 Best Ways To Optimize Your LinkedIn Profile for SEO

Out of the box, LinkedIn is a pretty fantastic tool for anyone looking to promote their business or especially for anyone looking for a new job in these turbulent economic times. To really get the most from LinkedIn, you need to attract search engine traffic, and there are some minor tweaks you can make to your profile that will make all the difference in the level of search engine success you enjoy.

Here are my top 5 LinkedIn SEO tips:1. Vanity URLSWhen you first create your LinkedIn profile, you get a numeric profile name, which is fine for LinkedIn itself in terms of keeping track of you. For real human visitors and search engine spiders, this means absolutely nothing, and from a human point of view, a string of numbers can be very difficult to remember. You have the option of creating w... > Read more

September 27, 2011     |   Posted In: Social Media   |   Comments: 18

The Social Media Showdown: Google+ Beating LinkedIn, Closing In On Twitter, Facebook

In light of recent reports of Google+ gaining significant traction, I wanted to find out: Is Google+ worth the effort from a marketer's perspective? The short answer: Yes! From our perspective, Google+ is already beating LinkedIn in terms of how much traffic they're driving, and it's quickly closing in on Twitter and Facebook!For this case study, I compiled Web analytics data for the WordStream Internet Marketing Blog for the week of July 18-July 24, 2011 (an unusually high traffic week for us), to see which social media network drove the most traffic – the results are illustrated below: The Social Media Showdown: Google+ vs.

Facebook vs. Twitter vs. LinkedIn (click to enlarge).The results of the Social Media Showdown are as follows:1st Place: Facebook with 47.26% of visitors2nd Place: T... > Read more

July 26, 2011     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 4

Casey Anthony and the 'Social Media Trial of the Century'

With the Casey Anthony trial and its shocking verdict a couple days behind us, it’s interesting to take a look at how social media interacts with real world news. The Social Media Trial Time called it the “social media trial of the century,” and truly social media venues have been overrun with opinions on the trial’s verdict, mostly disapproving.

With enough tragedy, mystery, and deceit to match a prime-time TV drama, it’s understandable why this trial captured the nation’s attention. Many compare the Casey Anthony trial to the OJ trial that had Americans glued to their television sets in 1995. But there wasn’t much social media in 1995, and this time around social media made it easier than ever for people to get the latest updates on the trial pro... > Read more

July 08, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2
 
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