Social Media Posts from the Internet Marketing Blog

The Social Media Showdown: Google+ Beating LinkedIn, Closing In On Twitter, Facebook

In light of recent reports of Google+ gaining significant traction, I wanted to find out: Is Google+ worth the effort from a marketer's perspective? The short answer: Yes! From our perspective, Google+ is already beating LinkedIn in terms of how much traffic they're driving, and it's quickly closing in on Twitter and Facebook!For this case study, I compiled Web analytics data for the WordStream Internet Marketing Blog for the week of July 18-July 24, 2011 (an unusually high traffic week for us), to see which social media network drove the most traffic – the results are illustrated below: The Social Media Showdown: Google+ vs.

Facebook vs. Twitter vs. LinkedIn (click to enlarge).The results of the Social Media Showdown are as follows:1st Place: Facebook with 47.26% of visitors2nd Place: T... > Read more

July 26, 2011     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 4

Casey Anthony and the 'Social Media Trial of the Century'

With the Casey Anthony trial and its shocking verdict a couple days behind us, it’s interesting to take a look at how social media interacts with real world news. The Social Media Trial Time called it the “social media trial of the century,” and truly social media venues have been overrun with opinions on the trial’s verdict, mostly disapproving.

With enough tragedy, mystery, and deceit to match a prime-time TV drama, it’s understandable why this trial captured the nation’s attention. Many compare the Casey Anthony trial to the OJ trial that had Americans glued to their television sets in 1995. But there wasn’t much social media in 1995, and this time around social media made it easier than ever for people to get the latest updates on the trial pro... > Read more

July 08, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Facebook Announces New Skype-Powered Video Chat

Facebook and Skype, Together at Last Yesterday Facebook unveiled its “awesome” new video chat, powered by Skype. Skype-managed video chat has been in the rumor mill for quite some time, and now we finally get to see it in person! Redesigned Chat Grouped with the new video chat comes a redesigned Facebook chat system featuring a sidebar for the friends you chat with most.

Group Chat Facebook chat also now allows for group chats, allowing users to easily communicate with multiple friends at once. Facebook Video Chat vs. Google Hangouts Facebook’s new video chat feature arrives on the tailwinds of Google+ with its own Hangouts feature.  How do they compare? Well, Hangouts allows video chatting with up to 10 people, while Facebook keeps it to one on one.  Zuc... > Read more

July 07, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Facebook Blocks Friend Exporter Tool

Facebook is seeking to block Facebook Friend Exporter, a Google Chrome extension that does exactly what its name implies. The Facebook Friend Exporter allows users to easily extract their friends list along with emails, phone numbers, and other friend data. The tool allows the data to be saved into a text file or imported easily to Gmail.

While the extension is currently out of commission, creator Mohamed Mansour hopes to build a new version that uses an alternative design to combat the Facebook restrictions.The Cat-And-Mouse GameRoad blocks were first implemented when Facebook began showing email addresses as graphics rather than normal text that can easily be found and processed by data scraping tools. Mansour bypassed this by obtaining the email addresses through Facebook’s mobile site... > Read more

July 05, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Facebook Pages Now Customizable Based on Klout Score

Don’t be surprised if you start hearing people ask about your “klout”; no, it’s not a new brand of Greek yogurt or a bizarre cloud and drought weather phenomenon, it’s a measure of your social influence. Klout is a startup that measures users’ influence through social media platforms.

 Your Klout score is generated through a complex ranking algorithm that takes note of your retweets, number of comments on your links and other measures of your social influence. Involver + Klout = Customized Fan Page What has people talking recently is that Klout has partnered up with the social marketing platform Involver, and together they have some big ideas for Facebook fan pages. Brands can now create a Klout widget on their fan page which measures visitors’... > Read more

June 22, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Button Battles: Google & Twitter Release New Social Buttons

Get ready for your site to have more buttons than an 80’s denim jacket.In the ongoing battle over social media, buttons seem to be a popular ammunition tool, attracting users like, well, a shiny button.It may be no coincidence then that today both Google and Twitter are releasing updated or new buttons that can be embedded in websites.

Google +1 Button Now Available for WebsitesWhen Google +1 was first released, the +1 button was designated solely for the search results page. In case you need a quick reminder, the +1 button allows users to recommend certain search results. +1 is Google’s next step in an attempt to beef up their social media influence (especially after Buzz’s relative flop).You can check out our post when +1 was first released for more info, and our review of Goog... > Read more

June 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3

Ramifications of a Lackluster Rapture: Google Trends and the Social Media Response

Saturday has come and gone, and the continuously impending apocalypse has been put off once again. No people levitating into the sky, no fiery asteroids hurtling towards earth, just a volcano in Iceland letting off some steam. Even the volcano’s biggest threat was that it might possibly disrupt flights in Scotland.

Very terrifying. By now we should be well accustomed to being disappointed about end time prophecies. With Y2K still fresh in many minds, hopefully we’ve developed a healthy enough dose of skepticism to be critical of such predictions.  Human history has been littered with apocalyptic predictions. Can you guess how many have come true? The World is Ending … Again But I suppose you can’t really place too much blame on people like Harold Camping, who... > Read more

May 23, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

B(r)ing Along Your Friends: Bing 'Friend Effect' Adds Facebook Data to Search

Recently Bing started bringing what they call the “Friend Effect” to search, giving users the option of searching the web with integrated Facebook data. You’ll never be alone again, as your Facebook fellows will be right alongside you recommending pages and pointing out hot deals to you.

This seems somewhat odd considering that only a week ago Facebook was attacking Google guerrilla-warfare style for trying to use Facebook data in their own social search ideas. Facebook is wheeling and dealing like a true mob boss. Despite Facebook’s continuously spinning needle on the moral compass, it’s hard for me to be too critical, because after checking out the new Bing, I really like what I see. Bing is using Facebook data in some really awesome new ways. Let’s ta... > Read more

May 18, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Congrats to Microsoft, Proud New Owner of Skype

Today, Microsoft officially announced its acquisition of Skype, dishing out a hefty $8.5 billion for the popular video conferencing service. The Skype deal will be Microsoft’s most expensive acquisition in its 36-year history. As a company that traditionally avoids pricey purchases, Microsoft must have some big plans for Skype.

A Quick Skype Background CheckSkype was created by Niklas Zennstrom and Janus Friis in 2003. Offering free video conferencing and calls between Skype users via computer and certain cell phones, Skype quickly became popular with international callers. Interestingly, Zennstrom and Friis are also the inventors of the infamous Kazaa music sharing program, a big name in the muddied waters of music piracy (Kazaa also became well known for being riddled with viruses).Skyp... > Read more

May 10, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 1

Osama Bin Laden's Death as Told by Social Media and Search Engines

While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.

So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more

May 04, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2
 
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