Social Media Posts from the Internet Marketing Blog

Facebook Announces New Skype-Powered Video Chat

Facebook and Skype, Together at Last Yesterday Facebook unveiled its “awesome” new video chat, powered by Skype. Skype-managed video chat has been in the rumor mill for quite some time, and now we finally get to see it in person! Redesigned Chat Grouped with the new video chat comes a redesigned Facebook chat system featuring a sidebar for the friends you chat with most.

Group Chat Facebook chat also now allows for group chats, allowing users to easily communicate with multiple friends at once. Facebook Video Chat vs. Google Hangouts Facebook’s new video chat feature arrives on the tailwinds of Google+ with its own Hangouts feature.  How do they compare? Well, Hangouts allows video chatting with up to 10 people, while Facebook keeps it to one on one.  Zuc... > Read more

July 07, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Facebook Blocks Friend Exporter Tool

Facebook is seeking to block Facebook Friend Exporter, a Google Chrome extension that does exactly what its name implies. The Facebook Friend Exporter allows users to easily extract their friends list along with emails, phone numbers, and other friend data. The tool allows the data to be saved into a text file or imported easily to Gmail.

While the extension is currently out of commission, creator Mohamed Mansour hopes to build a new version that uses an alternative design to combat the Facebook restrictions.The Cat-And-Mouse GameRoad blocks were first implemented when Facebook began showing email addresses as graphics rather than normal text that can easily be found and processed by data scraping tools. Mansour bypassed this by obtaining the email addresses through Facebook’s mobile site... > Read more

July 05, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Facebook Pages Now Customizable Based on Klout Score

Don’t be surprised if you start hearing people ask about your “klout”; no, it’s not a new brand of Greek yogurt or a bizarre cloud and drought weather phenomenon, it’s a measure of your social influence. Klout is a startup that measures users’ influence through social media platforms.

 Your Klout score is generated through a complex ranking algorithm that takes note of your retweets, number of comments on your links and other measures of your social influence. Involver + Klout = Customized Fan Page What has people talking recently is that Klout has partnered up with the social marketing platform Involver, and together they have some big ideas for Facebook fan pages. Brands can now create a Klout widget on their fan page which measures visitors’... > Read more

June 22, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Button Battles: Google & Twitter Release New Social Buttons

Get ready for your site to have more buttons than an 80’s denim jacket.In the ongoing battle over social media, buttons seem to be a popular ammunition tool, attracting users like, well, a shiny button.It may be no coincidence then that today both Google and Twitter are releasing updated or new buttons that can be embedded in websites.

Google +1 Button Now Available for WebsitesWhen Google +1 was first released, the +1 button was designated solely for the search results page. In case you need a quick reminder, the +1 button allows users to recommend certain search results. +1 is Google’s next step in an attempt to beef up their social media influence (especially after Buzz’s relative flop).You can check out our post when +1 was first released for more info, and our review of Goog... > Read more

June 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3

Ramifications of a Lackluster Rapture: Google Trends and the Social Media Response

Saturday has come and gone, and the continuously impending apocalypse has been put off once again. No people levitating into the sky, no fiery asteroids hurtling towards earth, just a volcano in Iceland letting off some steam. Even the volcano’s biggest threat was that it might possibly disrupt flights in Scotland.

Very terrifying. By now we should be well accustomed to being disappointed about end time prophecies. With Y2K still fresh in many minds, hopefully we’ve developed a healthy enough dose of skepticism to be critical of such predictions.  Human history has been littered with apocalyptic predictions. Can you guess how many have come true? The World is Ending … Again But I suppose you can’t really place too much blame on people like Harold Camping, who... > Read more

May 23, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

B(r)ing Along Your Friends: Bing 'Friend Effect' Adds Facebook Data to Search

Recently Bing started bringing what they call the “Friend Effect” to search, giving users the option of searching the web with integrated Facebook data. You’ll never be alone again, as your Facebook fellows will be right alongside you recommending pages and pointing out hot deals to you.

This seems somewhat odd considering that only a week ago Facebook was attacking Google guerrilla-warfare style for trying to use Facebook data in their own social search ideas. Facebook is wheeling and dealing like a true mob boss. Despite Facebook’s continuously spinning needle on the moral compass, it’s hard for me to be too critical, because after checking out the new Bing, I really like what I see. Bing is using Facebook data in some really awesome new ways. Let’s ta... > Read more

May 18, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Congrats to Microsoft, Proud New Owner of Skype

Today, Microsoft officially announced its acquisition of Skype, dishing out a hefty $8.5 billion for the popular video conferencing service. The Skype deal will be Microsoft’s most expensive acquisition in its 36-year history. As a company that traditionally avoids pricey purchases, Microsoft must have some big plans for Skype.

A Quick Skype Background CheckSkype was created by Niklas Zennstrom and Janus Friis in 2003. Offering free video conferencing and calls between Skype users via computer and certain cell phones, Skype quickly became popular with international callers. Interestingly, Zennstrom and Friis are also the inventors of the infamous Kazaa music sharing program, a big name in the muddied waters of music piracy (Kazaa also became well known for being riddled with viruses).Skyp... > Read more

May 10, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 1

Osama Bin Laden's Death as Told by Social Media and Search Engines

While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.

So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more

May 04, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Facebook Family Additions: The New Send Button & Social Deals

Facebook develops new features and alters its layout and settings (and privacy policies) frequently, and the social giant recently introduced two new additions in its continued mission to take over the word.Facebook’s new Send button allows users to share items with select people rather than everyone in their friend network.

Maybe you found a great bar in which to throw your friend’s surprise party – but you certainly don’t want the birthday girl to find out. With the Send button, you can quickly and easily share and send the URL to specific friends, groups, and email addresses.Cynthia Boris at Marketing Pilgrim has a clever idea about how the Send button could be implemented as a marketing strategy:"As a marketer, I’d take this one step further and use that Send button for some ... > Read more

April 27, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Be Your Own Lewis & Clark with Google's Map Maker

In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.

Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more

April 20, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 1
 
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