Social Media Posts from the Internet Marketing Blog

What’s the Best Social Media Strategy In Your Industry? [DATA]

There isn’t a one-size-fits-all approach to making social media work for your brand, but there are four elements that work together to determine the success of a social media strategy in any vertical.BuzzStream and Fractl have collaborated to research the content keywords, social platforms, influencers/amplifiers, and publishing dates that can have the most impact on your plan for social traction in 2015.

Using BuzzSumo, we analyzed 220,000 pieces of content from 10 high-engagement and 10 low-engagement publishers in 11 industry verticals. The result is a picture of the broad trends and vertical-specific nuances that can improve your social media strategy.Some of the high-level findings include:Content posted on weekdays average 317% more social media shares than the average Saturday or ... > Read more

December 17, 2014     |   Posted In: Social Media   |   Comments: 2

Can ‘Facebook for Work’ Topple LinkedIn?

I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that.According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed?‘Facebook for Work’PC Mag reports that Facebook employees already use a modified version of the Facebook platform internally, and that the company wants to expand access to “Facebook for Work” to a wider audience – namely, you.

The as-yet unnamed product, which was first leaked by The Financial Times (paid subscription required), aims to usurp existing services such as LinkedIn, Google, and Microsoft’s Yammer by allowing ... > Read more

November 17, 2014     |   Written by: Dan Shewan   |   Posted In: Social Media   |   Comments: 5

BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest, and Google+.

In this tutorial, I’ll show you three ways to use BuzzSumo in your content marketing efforts.BuzzSumo Tip #1: Analyze Top ContentWhen it comes to getting the inside scoop on content’s social media life, BuzzSumo can act as a private investigator, tracking its whereabouts through social media circles around the internet.  The free version allows you to search for the most shar... > Read more

November 06, 2014     |   Written by: Brett McHale   |   Posted In: Social Media   |   Comments: 0

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation. What does this mean? Should we all be super-excited? Let’s take a look.

Paul Budnitz, Ello CEO. Image via Re/codePromises, Promises: Ello Raises $5.5 Million in VC FundingThe funding news should come as little surprise to anyone who’s been paying attention. After all, at the height of the Ello buzz (which seems to have been a couple of weeks ago), the site was reportedly being bombarded with as many as 50,000 membership requests per hour. According to Re/code, which broke the news about Ello’s successful round of funding, the s... > Read more

October 23, 2014     |   Written by: Dan Shewan   |   Posted In: Social Media   |   Comments: 3

24 Best Social Media Promotion Tools

With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social endeavors.

1. Infogr.amA sweet tool to help you make snazzy looking infographics in a matter of minutes. While you won’t be able to have ultimate customization, with plenty of graphics to choose from and some great drag-and-drop vector art, it’s a fine place for those who want a simple, high-quality looking infographic.The free version lets you share your infographic and embed it on your website. To ... > Read more

October 21, 2014     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Want to Escape ‘People-Based Marketing’? Quit Facebook

By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for your pass) have descended on the Big Apple to hear speakers such as Yahoo! CEO Marissa Mayer, Cosmopolitan’s Editor-in-Chief Joanna Coles, and even insufferable celebrity chef Jamie Oliver wax lyrical about the future of advertising.

However, what everyone really wants to hear about is Facebook’s new advertising platform, Atlas. Larry explained what this new system involves last week.  Advertisers are practically salivating at the prospect of being able to target specific users with highly customized marketing messages, a practice that Jonathan Nelson, CEO of Atlas early adopter... > Read more

September 29, 2014     |   Written by: Dan Shewan   |   Posted In: Social Media   |   Comments: 2

Social Media Advertising: Which Platform is Right for Your Small Business?

If you’ve experienced success with paid search, you may have given thought to social media advertising. Increasing numbers of small businesses are branching out into paid social, and the diversification of online advertising into social media channels can be seen everywhere.Image credit: KDDIHowever, if you run a small business, you might be wondering whether social media advertising is a good fit, especially if your current advertising budget is stretched thin.

What ad types will be most effective for your business? Which network has the greatest potential reach? Which platform has the most competitive CPA? These are all important questions for people who are thinking about social media advertising, so in this post, we’re going to dive deep into the data and examine the pros and cons ... > Read more

September 24, 2014     |   Written by: Dan Shewan   |   Posted In: Social Media   |   Comments: 1

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys.Most people on LinkedIn tend to play it safe when it comes to adding connections.

While sites like Twitter openly advocate adding strangers, most LinkedIn users hesitate to add someone to their network that they haven’t at least met in some vague capacity.However, loosening up the definition of “friendship” can have some serious benefits, especially on LinkedIn. Today we’re discussing how connection-bingeing can greatly improve your LinkedIn street cred. So forget about stranger danger; go ahead add those randos!     Advantages of Binge... > Read more

September 15, 2014     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 3

How to Improve Your LinkedIn Profile as a Recent College Grad

It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine.The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like.

This can be attributed to their minimal work experience and the abundance of not-so-friendly advice regarding how royally screwed they are in finding work. (Oh, and WordStream is hiring, by the way.)What many students don’t realize is that whether you’re currently in school or were recently tossed into the job market, networking is still one of the most important techniques you will need to master in order to maximi... > Read more

September 09, 2014     |   Written by: Brett McHale   |   Posted In: Social Media   |   Comments: 12

13 Ways to Beat the Facebook Algorithm

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!1.

Share Great ContentThe old adage remains true - (quality) content is king. (Sorry about the cliché, Elisa.) If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook’s algorithm tweaks are aimed at weeding out what Facebook deems “low quality content,” like memes. For greater reach, opt instead for quality content from news sit... > Read more

September 02, 2014     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 14
 
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