Social Media Posts from the Internet Marketing Blog
Measuring the success of various campaigns is a core aspect of a marketer’s job. It’s essential to see how your marketing efforts are contributing to the business’s bottom line. Yet according to Social Media Today, 70% of online businesses that utilize social media don’t bother to measure ROI.
It’s pretty shocking to discover that the majority of online businesses are conducting their social media marketing completely in the dark, with no clues as to how social media contributes to the success of their businesses. To be fair, it’s not entirely their fault – social media ROI is a difficult beast to tame, the bane of marketers around the world.Why is Measuring Social Media ROI Difficult?Some say that measuring the ROI of social media simply can’t be done! Like traditional bill... > Read more
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.In this post we will be looking at seven ways you can use Facebook for marketing.
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.1. Making the Most of Your Facebook Business PageA Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by shar... > Read more
It wasn’t the first corporate blunder in social media, but it was one of the scariest (or funniest, depending on how you look at it). In January of 2012, McDonalds created the Twitter hashtag #McDStories, inviting followers to “meet some of the hard-working people dedicated to providing McDs with quality food every day.
”Rather than embracing the positive personal stories the restaurant was trying to promote, Twitter users came up with their own stories—and they weren’t so nice.While social media gives your company the chance to promote itself, as well as an outlet to give customers extra information, the downside is that users can easily turn against you like the situation with this McDonalds “bashtag.”With some self-awareness and a willingness to care about your followers ra... > Read more
LinkedIn is the leading social networking site for professionals, so most business-to-business (B2B) companies should be putting serious energy into their Company Pages on LinkedIn.With recent renovations to the LinkedIn Company Pages, there’s more room for creativity and innovation when it comes to connecting both with other businesses and with consumers.
Here’s what your business needs to know.Why LinkedIn Is Worth Your TimeLinkedIn sometimes feels like the nerdy, awkward cousin of the cooler social media sites like Facebook and Twitter. LinkedIn spends a lot of its time organizing its pen protectors by color and enjoys making Excel charts in its spare time. Although social media socialites might feel inclined to give LinkedIn the cold shoulder, the business professional networking s... > Read more
Whenever you are looking to improve or gain mastery in a particular area, it is always smart to carefully examine the practices of those who are already doing a top-notch job. You can learn so much just by picking the brains of existing experts – our ongoing Ask The PPC Experts interview series continues to be popular.
Social media networks like Pinterest are no exception – looking at how others successfully use social media in a creative way will help you spark your own masterful ideas.Today we are looking at six unique Pinterest accounts and assessing what these Pinterest users are doing that sets them apart from the pack. Learn from them, and you’ll probably witness improvement. With better referral rates than Google+ LinkedIn, and YouTube combined, Pinterest is a social med... > Read more
Congratulations to Psy and his legendary k-pop sensation, “Gangnam Style,” which as of today, November 24, 2012, is the most viewed video of all time on YouTube, beating out the former reigning champ, Justin Bieber’s “Baby.”“Gangnam Style” has become the most viral YouTube video of all time, obtaining unprecedented worldwide attention and breaking social and viral records left and right.
With the recent M.C. Hammer mash-up broadcast at the American Music Awards, the “Gangnam Style” craze is still going strong, but for how long?To commemorate this momentous day in internet pop-culture history, I'm releasing a new infographic, “Psy vs. Bieber: ‘Gangnam Style’ Takes Best in Show for Top YouTube Video of All Time”, which puts Psy’s “Gangnam Style” head-to-head a... > Read more
The social media site Twitter, in only a few short years, has managed to forever change the way generations of people communicate. Whether sharing breaking news, announcing political victories, or mourning the deaths of our heroes, Twitter has become an integral part of the social landscape.We’ve made a list of the top tweets of all time – not just the most retweeted tweets (those titles are held almost exclusively by celebrities), but also the history-changing tweets, the momentous twitter events, and the minute messages that reflect just how much can be said in only 140 characters.
WordStream presents you the best tweets ever.The Best Tweets Ever:ObamaMarsPhoenixMount EverestOccupy WallStreetCrime FightingAnthony WeinergateBP Oil SpillKennethColeOld SpiceOprahCharlie SheenJustin Bieb... > Read more
Vanity URLs have been long misunderstood, for good reason.Table of ContentsWhat Is a Vanity URL?7 Reasons and 13 Examples of Why Vanity URLS Are AwesomeHow We Got Our Google Plus Vanity URLWordStream's Obligatory Google Custom URL CelebrationWhen we got our Google + vanity URL before Wordstream Technologies, Wordstream Publishing, and Wordstream the game, it was a moment of celebration.
We were about to get an unfair advantage over our competitors with our newly acquired gplus vanity URL. Try searching any brand with a vanity Google URL and you will find that the Google knowledge graph will showcase you over other brands. i.e. Delta Airlines What is a Vanity URL?Vanity URL Definition: A vanity URL is an unique web address that is branded for marketing purposes.Vanity URLs are a t... > Read more
Last month, we reported that the click-through rates on Facebook Ads average a dismal 0.04%, which is approximately 10x less than the equivalent display ad on the Google Display Network.Today, e-commerce store builder Limited Run is claiming that 80% of the clicks paid for could not be verified! The company is so unhappy with the results on recent Facebook ad tests, they're deleting their Facebook page entirely.