Social Media Posts from the Internet Marketing Blog
Last week, waaay at the bottom of my post on the ethics of search, I included a couple of links to articles about Instagram culture. The photo-sharing app had just been made available on Android OS, which had a lot of Android users cheering and a lot of iPhone users jeering (as in, “Hey, WTF? Our exclusive little club just got a lot less exclusive…”)That was pretty minor news compared to what happened to Instagram this week, though – it was purchased by Facebook for a whopping, unbelievable $1 Billion!Instagram, both the company and the app, are very simple – beautifully simple, I’m sure some would say.
They have a handful of employees and the app “does one thing well” – take a photo with your phone, add some fun filters to make it look cute and retro (like a Polaroid, sa... > Read more
Pinterest continues to be the social media hot topic, astounding us with its colossal breakthrough in popularity. Now I’m a pretty big fan of Pinterest, but a recent NPR article discussing the ever-growing social bulletin board site got me thinking about the lack of “social” interaction within the social media sphere.
As NPR interviewer Teresa Tomassoni notes, “… online interaction with people you don't know is an emerging trend in social media.” While this is absolutely true, something about that statement seems counter-intuitive. Susan Etlinger, an Altimtere Group analyst, observes that while people look to connect with others who share a similar style or interest, "It doesn't mean that we're best friends or connected on Facebook, but it means these are people that I lear... > Read more
With the recent release of our brand new infographic documenting Facebook's failures, I thought I'd write about how you can make sure that you yourself don't have any Facebook face-plants. Here are 10 tips for creating awesome Facebook content that will keep visitors interested and engaged. Post Content that Interests Your Customers The key to developing a winning fan page that builds fans and pushes your business forward is to post content that genuinely interests your customers or clients.
Don't focus solely on you or your business. By providing valuable information to the reader you will build a stronger relationship with current and prospective customers.Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos th... > Read more
A while back, we released The Google Graveyard, an infographic detailing Google's various flops and failures in the product department, including Google Wave and Google X.Now, following up on the release of Facebook's iPad app last week (which most people have been less than impressed with), we've created a new infographic walking through some of Facebook's criticisms, missteps and failures since its inception in 2004.
Out of the box, LinkedIn is a pretty fantastic tool for anyone looking to promote their business or especially for anyone looking for a new job in these turbulent economic times. To really get the most from LinkedIn, you need to attract search engine traffic, and there are some minor tweaks you can make to your profile that will make all the difference in the level of search engine success you enjoy.
Here are my top 5 LinkedIn SEO tips:1. Vanity URLSWhen you first create your LinkedIn profile, you get a numeric profile name, which is fine for LinkedIn itself in terms of keeping track of you. For real human visitors and search engine spiders, this means absolutely nothing, and from a human point of view, a string of numbers can be very difficult to remember. You have the option of creating w... > Read more
In light of recent reports of Google+ gaining significant traction, I wanted to find out: Is Google+ worth the effort from a marketer's perspective? The short answer: Yes! From our perspective, Google+ is already beating LinkedIn in terms of how much traffic they're driving, and it's quickly closing in on Twitter and Facebook!For this case study, I compiled Web analytics data for the WordStream Internet Marketing Blog for the week of July 18-July 24, 2011 (an unusually high traffic week for us), to see which social media network drove the most traffic – the results are illustrated below: The Social Media Showdown: Google+ vs.
Facebook vs. Twitter vs. LinkedIn (click to enlarge).The results of the Social Media Showdown are as follows:1st Place: Facebook with 47.26% of visitors2nd Place: T... > Read more
With the Casey Anthony trial and its shocking verdict a couple days behind us, it’s interesting to take a look at how social media interacts with real world news. The Social Media Trial Time called it the “social media trial of the century,” and truly social media venues have been overrun with opinions on the trial’s verdict, mostly disapproving.
With enough tragedy, mystery, and deceit to match a prime-time TV drama, it’s understandable why this trial captured the nation’s attention. Many compare the Casey Anthony trial to the OJ trial that had Americans glued to their television sets in 1995. But there wasn’t much social media in 1995, and this time around social media made it easier than ever for people to get the latest updates on the trial pro... > Read more
Facebook and Skype, Together at Last Yesterday Facebook unveiled its “awesome” new video chat, powered by Skype. Skype-managed video chat has been in the rumor mill for quite some time, and now we finally get to see it in person! Redesigned Chat Grouped with the new video chat comes a redesigned Facebook chat system featuring a sidebar for the friends you chat with most.
Group Chat Facebook chat also now allows for group chats, allowing users to easily communicate with multiple friends at once. Facebook Video Chat vs. Google Hangouts Facebook’s new video chat feature arrives on the tailwinds of Google+ with its own Hangouts feature. How do they compare? Well, Hangouts allows video chatting with up to 10 people, while Facebook keeps it to one on one. Zuc... > Read more
Facebook is seeking to block Facebook Friend Exporter, a Google Chrome extension that does exactly what its name implies. The Facebook Friend Exporter allows users to easily extract their friends list along with emails, phone numbers, and other friend data. The tool allows the data to be saved into a text file or imported easily to Gmail.
While the extension is currently out of commission, creator Mohamed Mansour hopes to build a new version that uses an alternative design to combat the Facebook restrictions.The Cat-And-Mouse GameRoad blocks were first implemented when Facebook began showing email addresses as graphics rather than normal text that can easily be found and processed by data scraping tools. Mansour bypassed this by obtaining the email addresses through Facebook’s mobile site... > Read more
Don’t be surprised if you start hearing people ask about your “klout”; no, it’s not a new brand of Greek yogurt or a bizarre cloud and drought weather phenomenon, it’s a measure of your social influence. Klout is a startup that measures users’ influence through social media platforms.
Your Klout score is generated through a complex ranking algorithm that takes note of your retweets, number of comments on your links and other measures of your social influence. Involver + Klout = Customized Fan Page What has people talking recently is that Klout has partnered up with the social marketing platform Involver, and together they have some big ideas for Facebook fan pages. Brands can now create a Klout widget on their fan page which measures visitors’... > Read more