Twitter Posts from the Internet Marketing Blog

Button Battles: Google & Twitter Release New Social Buttons

Get ready for your site to have more buttons than an 80’s denim jacket.In the ongoing battle over social media, buttons seem to be a popular ammunition tool, attracting users like, well, a shiny button.It may be no coincidence then that today both Google and Twitter are releasing updated or new buttons that can be embedded in websites.

Google +1 Button Now Available for WebsitesWhen Google +1 was first released, the +1 button was designated solely for the search results page. In case you need a quick reminder, the +1 button allows users to recommend certain search results. +1 is Google’s next step in an attempt to beef up their social media influence (especially after Buzz’s relative flop).You can check out our post when +1 was first released for more info, and our review of Goog... > Read more

June 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3

Osama Bin Laden's Death as Told by Social Media and Search Engines

While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.

So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more

May 04, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Enough About Facebook – What’s Up with Twitter?

Last week I brought you the epic Facebook link roundup … this week, the epic Twitter roundup? Well, maybe not epic, exactly. But there’s definitely been some noise about Twitter, probably because people are sick to death of talking about Facebook. First, there’s @BPGlobalPR, which is basically the new @ShitMyDadSays.

If you somehow missed it (which seems impossible, if you’re on Twitter at all; there’s a 100% chance that someone you follow retweeted @BPGlobalPR this week), some folks set up this satirical account to highlight just how much “BP cares,” sending out a stream of tweets along the lines of: As you can imagine, this has caused quite a stir – but not at BP. According to AdAge: The use of the [logo] and of the @BPGlobalPR handle isn't something BP seems particularl... > Read more

May 28, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

Beginner's Guide to Using Twitter for Marketing

Companies both large and small are jumping on the social media bandwagon.  Some have large marketing budgets, and some—not so much.  One of the great things about social media for marketing is that it gives everyone an equal chance to reach their target markets, regardless of the money they have to spend.

  Twitter, for example, is becoming recognized as a pretty agile tool for businesses of all sizes. When you use Twitter, you’re tapping into a resource that can help you engage your audience, increase brand awareness and generate new leads.  If you’re new to it, here are a few tips for using Twitter to promote your business:   Find your groups- Once you start your business account, link up with like-minded users with TwittGroups, a tool that helps you find t... > Read more

May 03, 2010     |   Posted In: Twitter   |   Comments: 3

Getting Social with SEO and the Twitter Quandary

Blake is a social media marketing enthusiast and Media Program Analyst at D.C.-based EyeTraffic Media, a digital marketing firm specializing in top-notch online campaign execution and measurement. You can find them at eyetraffic.com and follow them on Twitter at @EyeTraffic. Join the conversation, but don’t try to dominate it for search’s sake.

The beauty of Twitter is that a 140-character limit allows anyone to chime in. You don’t have to be composing bi-weekly novellas with flowery prose to get heard on the Web. All you need is a half-coherent thought and some shorthand at your disposal. Of course, that ease is also a curse for the many netizens who end up listening to people who have nothing to say. And now that social media messages have sprung up in search right alongside big-bu... > Read more

February 03, 2010     |   Posted In: Twitter   |   Comments: 1

Social Media Interview Series: Tamar Weinberg

Tamar Weinberg is a freelance writer, blogger, and social media strategist. Her specialties are blogger outreach, content promotion, community management, and viral strategy. In July 2009, Tamar published “The New Community Rules: Marketing on the Social Web,” which covers the gamut of social media marketing topics in an easy-to-understand format.

Tamar is also the community and marketing manager for Mashable, the top ranked blog on all things social media. She maintains her own blog on social media marketing strategy at Techipedia.com. Follow her on Twitter at http://twitter.com/tamar/. You're active on "many social communities," according to your website. Which one do you find to be the most valuable for business? What about for personal stuff? It really depends on the content.&... > Read more

January 25, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

16 Great Online Marketing Twitter Lists

Are you new to Twitter and unsure who to follow? Not so new to Twitter but still don't know who to follow? Or maybe you just want to make more connections, find new resources and learn from the best? Twitter lists are a great way to keep up with the search marketing industry. You can follow a whole swath of thought leaders, hand-picked and pre-approved by those in the know, with one quick click.

These 16 Twitter lists were curated by (and include) some of our favorite voices in search and online marketing. (And while you're at it, follow the WordStream list to keep up with our whole team.) Selective Search Marketing Twitter Lists These picky-choosy lists include fewer than 60 people or brands each. Aaron Bradley of SEOSkeptic.com's Internet Marketing Musts. Christine Churchill's Must Read... > Read more

January 11, 2010     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 1

Twitter's New Retweet Feature: Yay or Fail? (Please RT)

It's finally Friday, folks, and this week's roundup is all about IMAGE SWIRL! Just kidding. Who cares about Image Swirl? This week's roundup is all about the retweet. Twitter has completed the rollout of its new formalized retweet feature. I want to say that I haven't seen so many people tweeting about the same thing since Michael Jackson died, but the trending topics indicate otherwise.

I guess it's just my dweeby search marketing list. As Ruud Hein pointed out, it's kind of funny to watch the search results for "retweet." (As long as we're complaining about Twitter, can I just add that this is irritating: because the link in Ruud's tweet was broken in TweetDeck, I arrived at the search page for people instead, then had to navigate back to my home page, where it took me upwards of five s... > Read more

November 20, 2009     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 6

Twitter Tips: Using Twitter for Internal PR

I see a lot written about Twitter tips and how Twitter is great for public relations, like branding, building relationships and trust, awareness, etc. And the fact of the matter is it's true: Twitter is a great platform for external communications efforts. But I’ve also discovered that Twitter is a great tool for internal PR, and can be used to communicate and promote positive, in-house relations.

And given the tough economic climate we’re in, I bet everyone at your office could use a morale boost. Internal Public Relations is Often Ignored Before I talk about using Twitter for internal messaging, I first want to take a quick look at internal PR in general, and at what I see as a lack of attention on internal communications. Internal PR often fails to match the intensity of external ef... > Read more

June 08, 2009     |   Written by: Ken Lyons   |   Posted In: Social Media   |   Comments: 6
 
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