Venture Capital Posts from the Internet Marketing Blog
Let me start off by coming clean and admitting that I’ve been dying to contribute to the WordStream blog since it debuted about a year ago. As CEO, I certainly could have posted any time I wanted (“it’s good to be the king”) … but I also have to admit to being intimidated due to the substantive nature of most of our posts and the corresponding readership.
So I couldn’t make just any post my first post—it had to be good. I figured the recent announcement of our successful capital raise provided as good an opportunity as any to make a meaningful contribution to the blog and our community of readers. Having raised more than $70 million for four start-up companies over the past 20 years, I have some clue as to what I'm talking about. (Not to mention I... > Read more
Recently I had a chance to pose a series of questions to Greg Gretsch, a partner at Sigma, one of our investors' venture capital firms. We recently recieved a second round of venture funding and while I was a member of the WordStream team when Larry got our first round of funding, I've never really been actively involved in raising capital.
I had a lot of questions around how venture capitalists view marketing programs and the search space, which Greg was nice enough to answer in his post on the marketing portion of your venture pitch. Greg spent even more time answering some of my follow-up questions via Email, and gave us the green light to post the answers on the blog. Since a lot of the audience here is either working in a marketing department, trying to learn SEO/SEM and grow them as... > Read more