WordStream Posts from the Internet Marketing Blog
Unless you’re lucky enough to live somewhere warm like southern California or Florida, chances are pretty good that you’ve been suffering through the bitter cold like we have here in Boston. As much as I would have loved to open February’s Best of the Month blog post with some pithy references to the weather, Elisa used them to great effect last month – Posts So Hot They Ended the Polar Vortex? That's a tough act to follow.
Instead, I’ll cut to the chase and present you with a roundup of February’s most popular blog posts – and a Futurama meme for good measure, since some of our most popular posts this month peered far into The Future™. Enjoy!1. The Future of PageRank: 13 Experts on the Dwindling Value of the Link – Are links still the essential currency of the web, or are... > Read more
ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets— Andy Levy (@andylevy) January 1, 2014Funny story: I published the first few blog posts of the year with “2013” in the URL. Funny because a) I’m a cliché and b) our Drupal installation doesn’t automate blog URLs, I have to plug the date in myself.
Le sigh.Here’s to a 2014 with no stupid mistakes! Right? Right! (Right?) But before we head off into Month 2, let’s take a look back at our most popular blog posts this month:6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014 – Margot, one of our client services superstars, wrote this great, actionable post with lots of tips for better managing your social presence.Toward a Linkless SEO: The SEO Link Is Dying.... > Read more
You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter, Facebook, and social media management.
Could it be that small businesses find social media marketing less intimidating than SEO and PPC?In any case, both Twitter and Facebook are coming into their own in terms of their advertising offerings. They have a long way to go before they catch up with Google, but it should be very interesting to see how the big two in social media step up their ad options in 2014.Other hot topics this year: Enhanced Campaigns (by far the biggest change Google has made to AdWords in years) an... > Read more
True or false: SEO is dead.If you said false, keep reading.But wait! That’s not all.You also need to be an excellent writer. Do you love blogging and sharing your knowledge?Then yay! You might be a good fit for our newest marketing role.We’re looking for someone who’s equally strong in search engine optimization techniques and content marketing to help our team out with a bunch of exciting projects in the pipeline.
Here’s what you need to know:You won't be a cog in ye olde machine. We’re a young, venture-backed software company in the search marketing space. We’re growing really fast. We're winning awards. Everyone who joins WordStream has a chance to make a palpable difference in our success.Our marketing team is widely known for performing at a level way beyond our size and ye... > Read more
Following a night of fitful sleep, I got some happy news in my inbox this morning – we’ve been shortlisted in three categories for the 2013 US Search Awards! According to the email we received, “The number and standard of entries has been extremely high, so well done on making the shortlist, which is an amazing achievement in itself.
” Go WordStream!We were shortlisted in three categories:Best PPC Management Software – PPC Advisor, our PPC management platform, was one of five platforms shortlisted in the Best PPC Management Software category. Fellow finalists in this category including Acquisio, IgnitionOne, Kenshoo Search and Marin Software. We think this is impressive company – we’re pretty excited to be shortlisted with these older, more established platforms.Innovation –... > Read more
September is just around the corner! It’s back to school time once again. We’re about to enter into that period when it’s still technically summer but everyone starts calling it fall anyway. It’s not even really a season – it’s an interim period.In the spirit of Back to School, why not catch up on all the great reading material you might have missed this month, while on vacation or what have you? Here are the top 10 most popular posts from the WordStream blog this month:What is Mobile Marketing and Why Does it Matter? (So So Much!) – Meg explains why you need a mobile strategy, STAT, and the different types of mobile marketing available.
Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score – These are the three easiest ways to improve your Quality Scores that we... > Read more
While it isn’t hockey season, our founder Larry is from Canada, as you may know, and is a big fan of the sport. In his honor, we’ll use a hockey analogy, as WordStream scored three key goals in the last few weeks. Earlier this week, WordStream was honored to learn we were recognized as one of the 500 fastest growing companies in America (#184 to be exact!) by Inc.
Magazine. Our growth rate over the last three years has been an amazing 2,225%.Our second big milestone this month: We have surpassed the 1,000 customer mark! We are honored so many companies are looking to WordStream to help them drive success with paid search marketing, and we will continue to work tirelessly to earn your business.Our final milestone this month is that our free AdWords Performance Grader... > Read more
Our #1 post of the month (see below) included a tip about adding a progress bar to long forms on your landing page, so visitors can see how much they’ve completed, similar to what you sometimes see while taking a survey:I visualize this same kind of “progress bar” in my mind as the year goes by – and as of late July, we’re just about 60% done with 2013.
It’s more than half over! But is that a good thing or a bad thing? (I’m glad I don’t see a progress bar for my whole life – I don’t want to know.)In the words of the great Dolly Parton in Steel Magnolias: “Honey, time marches on, and eventually you realize it’s marching across your face.” Before we lose any more of the year to that great black hole of the past, let’s take a moment to revisit our greatest hits fro... > Read more
Happy late solstice and early Independence Day, y’all! Clap your hands if summer is your favorite month.These early days of summer are my favorite, before it gets too stiflingly hot to sleep and before my feet get too irreparably disgusting from walking around in flip-flops. While we’re all still in a good mood (right?) let’s review our hottest blog posts from the month of June!The Top 10 Best AdWords Features You're Not Using – Our new contributor Johnathan Dane put together this list of the most awesome AdWords features that too few people are making use of.
Google AdWords Ad Extensions Cheat Sheet – Thanks to Erin Sagin for this quick cheat sheet that’ll help you figure out which ad extensions to use when.News Flash: PPC Is Inbound Marketing – This one was posted too late i... > Read more
I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think up a good caption to go under a photo of some student at the Eiffel Tower. I suggested “Get an eye-ful.
” SHE LOVED IT! And into the yearbook it went, preserved for posterity.Hence the unfortunate title of this post. I have to do these roundups once a month, guys, let me have my fun, OK?Now, on to our top 10 awesomest posts of the month, in order of awesomeness, as determined by YOU, our faithful readers!Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring – Google Alerts used to be the gold standard for brand monitoring, but they’ve fallen off of late. I took ... > Read more