WordStream Posts from the Internet Marketing Blog

Introducing Larry’s Links – THE Content Round-Up for Busy Marketers

Keeping up with what’s going on in marketing can feel like a full-time job. Sure, you can scan the headlines every morning to stay up to date with what’s happening in search and social, but if you’re like me, you probably wish there was an easier way to stay on top of developments in our industry.

Well, now there is!Introducing Larry’s LinksLarry’s Links is a brand-new email series I’ll be sending out. Every two weeks, I’ll be compiling the very best articles about paid search, social media, and internet marketing, and delivering them directly to your inbox – simple!One of my main objectives with Larry’s Links is to not only send you the most valuable articles from the industry’s best-known and trusted publications, but also to highlight the content that other blogs are... > Read more

November 21, 2014     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 4

WordStream’s Best of the Month: October

Shhhh – be very quiet. Don’t move. Stay exactly where you are – they might see you.Okay, I think they’re gone. No, I don’t just mean the shambling corpses wandering past the window, I mean the most popular posts from the WordStream blog in October. Sorry, I’ve been watching a lot of “The Walking Dead” lately, and I rarely get the opportunity to work zombies into posts about marketing strategies.

Whether you’re preparing to be besieged by trick-or-treaters later tonight or have grand plans for a night on the town in your best “murderous hobo” costume, read our round-up of October’s most popular posts from October – before they find their way in.1. Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action: In our most popular post of the month, Billy McCaffrey gives... > Read more

October 31, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 0

WordStream’s Best of the Month: September

Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. While it certainly didn’t feel as though September had thirty days this year (for me, anyway), September did indeed teach us a lot – especially about search, as evidenced by our most popular posts of the month.

Image © SixelaOtamaGrab a warm pumpkin-flavored beverage (yes, I’m going to continue milking the pumpkin beverage joke for the remainder of the fall), sit back, and check out WordStream’s most popular posts of September.1. Mandatory Google+ Gmail Integration Quietly Shelved: For the third consecutive month, Larry earned the top spot in our blog by breaking the news about Google’s decision to (very) quietly deco... > Read more

October 01, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 0

INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14

It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference.The conference kicked off yesterday and continues through Thursday, with more than 170 educational sessions for attendees to choose from. Martha Stewart's here, as are Malcolm Gladwell, Guy Kawasaki, Simon Sinek and over 7,500 other leading marketing and sales professionals.

WordStream CEO Ralph Folz spoke this morning, alongside Altitude COO Kory Kolligian, on the essential elements of a winning organization and why company culture matters. If you've ever walked into an office with incredible company culture, you understand the huge benefits inherent to engaged employees with positive morale. The companies considered best to work ... > Read more

September 16, 2014     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!

When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center will actually be the home base for one of the biggest, most popular digital marketing conferences in the world, PubCon.

Larry Kim and I will both be presenting at this year’s conference and we would love for you to join us!If the prospect of a “The Hangover”-style business trip with Larry Kim hasn’t won you over already, let me entice you with the lustrous PubCon line-up. The event kicks off on October 6 with the exclusive, Masters Group Training program, where participants can focus on one of three tracks (SEO, Social Media Marketing or Google and Facebook Advertising) and get to do i... > Read more

September 04, 2014     |   Written by: Erin Sagin   |   Posted In: WordStream   |   Comments: 0

WordStream’s Best of the Month: August

Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.

Pretty soon, there will be nobody on the road, nobody on the beach. Just as Don Henley promised in his 1984 hit single “Boys of Summer,” our love for you will still be strong after the posts of summer have gone. However, contrary to Mr. Henley’s assertions, we can indeed look back. Here’s a round-up of the most popular posts from the WordStream blog in August.And yes, in case you were wondering, I am listening to Don Henley as I write this post.1. RIP Exact and Phrase Match in Ad... > Read more

August 29, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 0

WordStream Scores a Spot on the Inc. 5000!

For the second year in a row, WordStream is listed on the Inc. 5000 list of the fastest growing companies in America. We're incredibly proud of this honor, which speaks to the importance of successful, measurable PPC advertising for businesses across the country. This year, WordStream ranked #673 on Inc.

's annual list of the 5000 fastest-growing, privately held U.S. companies. And, as noted by BostInno, we're the 6th fastest-growing company in Massachusetts.Paid search is the advertising channel of choice for an increasing number of businesses, with advertisers spending 25% more on PPC this year over last. Our core purpose of bringing the power of search marketing to businesses of all sizes – with free grading tools for AdWords accounts and landing pages and now our free learning resourc... > Read more

August 22, 2014     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 4

ClickZ Live: Can’t-Miss Social & Networking Events at #CZLSF

It’s almost here! Next week ClickZ Live, the conference formerly known as SES, will descend upon San Francisco for an intense four days of internet marketing training, inspiration and – the best part? – networking.If you’re an experienced conference-goer, you already know how difficult it can be to take everything in with just a few short days to do it.

Newcomers – get lots of sleep before you go and don’t forget your business cards. There’s always something happening in and around the conference hotel and the networking opportunities are priceless.Make sure you don’t miss any of these social and networking events in San Francisco next week:Mon Aug 11: Newcomers Meetup and Meet & GreetClickZ Live Newcomers MeetupIf you’ve never attended a ClickZ event before, plan to ... > Read more

August 05, 2014     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

WordStream’s Best of the Month: July Edition

Ah, July – a month of sunshine, fireworks, and of people gently nudging irregularly shaped meat patties on the grill while wearing novelty aprons. July was also a very interesting month in search marketing, with a lot of shake-ups on the SERP, starting with authorship photos.Oh dear.Let’s take a look back at the most popular WordStream blog posts from July, just in case you missed them while you were out camping, kayaking or whatever else you ended up doing.

1. The Real Reason Google Plus Authorship Photos Are Gone: In our most popular post in July, Larry delved into the real reasons why Google decided to remove Google+ authorship photos from the SERPs (which, if they looked anything like the… unfortunate yearbook photo above, probably wasn’t a bad thing).2. The Smoking Gun: Deleted... > Read more

August 01, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 3

What’s Ahead for WordStream – Funding, Growth, Innovation

My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance Grader passed $2.5 billion in unique spend analyzed. In the last few months, we’ve achieved a few more key milestones.

Our team is now 100+ people strong, and we recently surpassed the $10 million in annual recurring revenue mark. Today, I’m excited to tell you about another big milestone on our journey to build the best search marketing software for small and medium-sized businesses. We have just raised $12 million of fresh funding, led by Baird Capital of Chicago. This is the biggest fundraising round WordStream has ever done! As exciting as things have been in the past few ye... > Read more

July 08, 2014     |   Written by: Ralph Folz   |   Posted In: WordStream   |   Comments: 4
 
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