WordStream Posts from the Internet Marketing Blog

Come and Work with WordStream – a Cook Associates ‘Up-and-Coming’ Employer!

I don’t know about you, but after six years of headlines telling us how badly the economy is doing, I’ve just about had enough of the doom and gloom. How about some good news for a change?According to Cook Associates, Inc., an executive search firm with offices in Boston, Chicago and New York City, the job markets here in the Hub and the Big Apple are on the mend after enduring a nasty slump during the second half of last year.

Even better news is that WordStream was named one of Boston’s “up-and-coming” employers after enjoying one of our strongest quarters ever in Q1 2014 and bringing more than 20 new staff members on board – myself included!In its Q1 Digital Jobs Index, Cook revealed that hiring was up 2.2% during the first quarter of 2014 in Boston and 4.6% in New York City.... > Read more

May 02, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 2

WordStream's Best of the Month (& Happy 5-Year Anniversary to Me!)

This past Sunday marked my five-year work anniversary at WordStream. I know that sounds like a long time, but young ones, five years goes by really fast when you’re on the wrong side of 30. I’ve now been working remotely (from the Mile High City) for longer than I worked in the Boston office, which, due to the telescopic nature of time, seems impossible.

The math checks out though. (See also “reminiscence bump.”)Via WikipediaBut enough math – let’s talk search marketing! (Which might possibly involve some math.) Here are our top 10 11 most popular blog posts of the month:1. The 9 Best Email Subject Line Styles to Increase Your Open Rates – This post from the last day of March is going strong! Check out Meg’s tips for crafting must-open emails – should you personalize? How... > Read more

April 30, 2014     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 2

PPC: Impossible? Not for WordStream’s Elite Paid Search Agents!

WordStream recently received intel from one of our field agents that Kristi Anderson, VP of marketing for GetOutfitted.com, was attempting to maximize the effectiveness of her PPC campaigns and increase conversions.Despite facing overwhelming odds, Kristi succeeded in her mission by using WordStream’s not-so-super-secret paid search technology.

Over the course of 30 days, Kristi learned precisely where she was going wrong in her paid search efforts, enabling her to take immediate action and get incredible results.In just 30 days, Kristi was able to:Improve her impression-weighted Quality Score by 50%Raise her average CTR from 0.26% to 6.32% - 24 times higher than her original CTRIncrease her account activity score from 39% to 72%Kristi’s mission was ambitious, but far from impossible. ... > Read more

April 07, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 0

The Heroes PPC Deserves: WordStream at HeroConf 2014

If you’re in PPC, you’ll undoubtedly have heard about Hanapin Marketing’s HeroConf, the world’s largest PPC conference. If you’re thinking of attending HeroConf 2014, you won’t find people wearing capes, masks or spandex leggings (well, probably not, anyway). However, you will find WordStream and many other PPC experts speaking about the hottest topics in paid search.

HeroConf 2014 will take place at the Hilton Austin Hotel in beautiful Austin, TX, from April 28-30. The Hilton Austin is nestled in one of the city’s trendiest areas, and is located just two blocks away from Austin’s historic 6th Street entertainment district.Why Attend HeroConf 2014?There are already dozens of reasons to attend HeroConf 2014, but here are some of the highlights:4 keynote addresses11 networking... > Read more

March 18, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 1

WordStream’s Best of the Month: February’s Greatest Hits

Unless you’re lucky enough to live somewhere warm like southern California or Florida, chances are pretty good that you’ve been suffering through the bitter cold like we have here in Boston. As much as I would have loved to open February’s Best of the Month blog post with some pithy references to the weather, Elisa used them to great effect last month – Posts So Hot They Ended the Polar Vortex? That's a tough act to follow.

Instead, I’ll cut to the chase and present you with a roundup of February’s most popular blog posts – and a Futurama meme for good measure, since some of our most popular posts this month peered far into The Future™. Enjoy!1. The Future of PageRank: 13 Experts on the Dwindling Value of the Link – Are links still the essential currency of the web, or are... > Read more

February 28, 2014     |   Written by: Dan Shewan   |   Posted In: WordStream   |   Comments: 2

The WordStream Top 10: Posts So Hot They Ended the Polar Vortex

ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets— Andy Levy (@andylevy) January 1, 2014Funny story: I published the first few blog posts of the year with “2013” in the URL. Funny because a) I’m a cliché and b) our Drupal installation doesn’t automate blog URLs, I have to plug the date in myself.

Le sigh.Here’s to a 2014 with no stupid mistakes! Right? Right! (Right?) But before we head off into Month 2, let’s take a look back at our most popular blog posts this month:6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014 – Margot, one of our client services superstars, wrote this great, actionable post with lots of tips for better managing your social presence.Toward a Linkless SEO: The SEO Link Is Dying.... > Read more

January 31, 2014     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 2

WordStream Year in Review: Our Top 25 Posts of 2013

You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter, Facebook, and social media management.

Could it be that small businesses find social media marketing less intimidating than SEO and PPC?In any case, both Twitter and Facebook are coming into their own in terms of their advertising offerings. They have a long way to go before they catch up with Google, but it should be very interesting to see how the big two in social media step up their ad options in 2014.Other hot topics this year: Enhanced Campaigns (by far the biggest change Google has made to AdWords in years) an... > Read more

December 30, 2013     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 2

Be a Part of WordStream’s Marketing Team. Awesomeness Required.

True or false: SEO is dead.If you said false, keep reading.But wait! That’s not all.You also need to be an excellent writer. Do you love blogging and sharing your knowledge?Then yay! You might be a good fit for our newest marketing role.We’re looking for someone who’s equally strong in search engine optimization techniques and content marketing to help our team out with a bunch of exciting projects in the pipeline.

Here’s what you need to know:You won't be a cog in ye olde machine. We’re a young, venture-backed software company in the search marketing space. We’re growing really fast. We're winning awards. Everyone who joins WordStream has a chance to make a palpable difference in our success.Our marketing team is widely known for performing at a level way beyond our size and ye... > Read more

November 19, 2013     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 3

We're Shortlisted for the US Search Awards!

Following a night of fitful sleep, I got some happy news in my inbox this morning – we’ve been shortlisted in three categories for the 2013 US Search Awards! According to the email we received, “The number and standard of entries has been extremely high, so well done on making the shortlist, which is an amazing achievement in itself.

” Go WordStream!We were shortlisted in three categories:Best PPC Management Software – WordStream Advisor, our PPC management platform, was one of five platforms shortlisted in the Best PPC Management Software category. Fellow finalists in this category including Acquisio, IgnitionOne, Kenshoo Search and Marin Software. We think this is impressive company – we’re pretty excited to be shortlisted with these older, more established platforms.Innovat... > Read more

September 06, 2013     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 5

WordStream's Best of the Month: August's Greatest Hits

September is just around the corner! It’s back to school time once again. We’re about to enter into that period when it’s still technically summer but everyone starts calling it fall anyway. It’s not even really a season – it’s an interim period.In the spirit of Back to School, why not catch up on all the great reading material you might have missed this month, while on vacation or what have you? Here are the top 10 most popular posts from the WordStream blog this month:What is Mobile Marketing and Why Does it Matter? (So So Much!) – Meg explains why you need a mobile strategy, STAT, and the different types of mobile marketing available.

Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score – These are the three easiest ways to improve your Quality Scores that we... > Read more

August 30, 2013     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 4
 
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