WordStream Posts from the Internet Marketing Blog

As March Goes Out Like a Lamb, Let's Review WordStream’s Best of the Month

So, I’ve had a stressful couple of weeks, and we’ve entered the eye twitching stage of stress. It feels kind of like this:But it probably doesn't look like I'm trying to wink badly ... right? Guys?Anyway. Today marks the last weekday in March, which means it’s time to review our top 10 blog posts of the month.

ICYMT (In case you missed them), check out the awesome:Dear eBay, Your Ads Don't Work Because They Suck – Far and away our most popular post this month – this year, actually! – in which Larry takes eBay to task for saying paid search doesn’t work, when eBay has always been the laughing stock of the PPC community.How Google Makes Money from Mobile – This infographic illustrates Google’s mobile play in terms of apps, advertising, devices and content – and we’re ju... > Read more

March 29, 2013     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 4

Our Best of the Month: January Highlights from the WordStream Blog

Look how much light these WordStreamers have in their eyes: That’s because January is a time full of promise and hope. So much potential! It’s the bright, shining morning of the year. You could go snowblind from all of the promise. For god’s sake, put some sunglasses on!Seriously though – we had an amazing year in 2012, and we’re betting that this year will be even better.

Here are our greatest hits of 2013 so far.25 PPC Tips & Tricks to Try in 2013 – I enlisted the help of our customer service team – 100% Google certified and 100% PPC badasses – to put together this list of tips for pay-per-click advertisers to try this year. Try one a few or all of them and watch your results go up!3 SEO Tactics We're Easing Up On in 2013 – As Google evolves, our SEO strategies ... > Read more

January 31, 2013     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 8

WordStream's Year in Review: Our Best Posts of 2012

Well guys, we did it! WE BEAT THE MAYANS! We got through December and the world didn’t end. Or, if it did, one can hardly tell the difference. I hope you didn’t sell all your possessions or anything rash like that. Awkward!I’m all about looking forward – 2013 Ho! – but before we rush off into next year, let’s take a quick look back at what happened in 2012, the year that was almost the end.

Our top 10 most popular blog posts this year were:What Industries Contributed to Google's $37.9 Billion in 2011 Revenues? – For our first infographic of the year, we found the top 10 industries that lay out the most cash on AdWords advertising and delved in to figure out what it said about the state of economy in 2011 going into 2012.The War on 'Free' Clicks: Think Nobody Clicks on Google A... > Read more

December 26, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 4

How Core Values Are Going to Triple Our Revenue in 2013

Today is an important day in WordStream’s evolution. We recently completed an exercise to define our core purpose and core values and we are ready to share them with our employees, customers, prospects and followers.We have been growing fast, with over 30 new hires in 2012 so far. As we grow, having a “playbook” of how we operate becomes more and more important.

These values are the essence of our company. These are not just words on paper, but something we will strive hard to live by, and we expect you to hold us accountable to them.WordStream’s Core Purpose:To bring the power of search marketing to businesses of all sizes.WordStream’s Core Values:The below graphic illustrates our core values. Click to enlarge.How Did We Create These Values?I’ve done this a few different times... > Read more

December 11, 2012     |   Written by: Ralph Folz   |   Posted In: WordStream   |   Comments: 9

Search Insider Summit: Driving Social Further down the Conversion Funnel

  Hello!  I'll be speaking on a panel on “Search in the Social Era” at Search Insider Summit 2012. I'll be partnering with other search industry experts to give a presentation on “Driving Social Further down the Conversion Funnel” at the Search Insider Summit on Saturday December 15, 2012, at 10:15 am.

 The presentation is one of several that will be hosted during the four-day Search Industry Summit conference hosted at the Stein Eriksen Lodge in Park City, UT.  For my “Driving Social Further Down the Conversion Funnel” talk, I will be joined by panelists including Chris Baggott, Chariman at Compendium; Dhiren D’Souza, President and Co-Founder of SearchForce; and Chris Zaharias, Chief Revenue Officer at Triggit. Together we'll examine wh... > Read more

December 03, 2012     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

WordStream's Best of the Month & the Way-Back Machine

 Happy Friday and End-of-November, folks! Putting this post together, I started to write about Christmas creep and ask if people are being bombarded with elves and ornaments yet, but then I had the eerie sensation that I had already written that – last year, when I wrapped up our best of November.

But I was wrong. I actually wrote about that two years ago. On November 30, 2010:Do you hear sleigh bells ring-a-ling, ding-ding-ding-a-ling too? Thanksgiving has come and gone, which means it's officially open season Christmas season in the eyes of the American advertising industry. Prepare yourself for the Xmas onslaught! (I once had "Here We Go A-Wassailing" stuck in my head for like three years. No joke.)Good to know I’m still original. So what was our #1 post of ... > Read more

November 30, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

Happy Halloween! 10 Scary Stories from WordStream

 In honor of the spookiest holiday, I thought it would be fun to forget about marketing for a day and tell some scary stories instead. So I asked a bunch of WordStreamer’s:What’s the most terrifying thing that has ever happened to you at work?Their answers are below – don’t read them alone or in the dark! I also took a page from Google’s book and commissioned a special Halloween version of the WordStream logo from our extra-awesome UX designer, Tara DiMaggio (thanks, Tara!).

Larry Kim, Founder and CTOThe scariest thing that ever happened to me at work was getting a warning of unnatural links from Google.In SEO-terms, it’s the equivalent of a death sentence – Google usually de-lists your website within a few weeks of giving the notice.I felt so sick to my stomach. Couldn... > Read more

October 31, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 3

WordStream's Best of the Month, Back to School Edition

 September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8 hours of the day.Why not get into that back-to-school spirit yourself and read up on our greatest hits from the month of September?  The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A/B Test – I asked a bunch of awesome folks (AJ Kohn! Oli Gardner! Matt Umbro, Michelle Morgan and others from the #PPCchat crew!) to share their craziest A/B test results.

Refill your coffee – this is a long read but full of inspiring ideas for testing your own marketing initiatives.3 More (Yes, More!) Ways to Save Money on PPC – Here are a few more little tricks you c... > Read more

September 27, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

The Very Best of WordStream: August's Greatest Hits

I think it’s quite amusing that Kajagoogoo has an album called “The Very Best of Kajagoogoo” – I mean, can anyone name more than one song by Kajagoogoo? I think this is the one:Well this blog is no one-hit wonder! Here’s our very best of the month, the top 10 posts that got you reading and talking:Google SERP Dumps 5.

5% of Organic First Page Listings – Google recently slashed the number of first-page results for some queries from 10 to 7 (and 30% reduction!). Larry examines the SEO implications.Why SEO's (Sometimes) Suck at PPC Marketing – Larry puts on his fighting gloves and names some important differences in the mindset required to succeed at organic vs. paid search.The Long-Term Value of SEO: Does SEO Value Last Forever? – Larry (who, you might have noticed, was on a b... > Read more

August 31, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

To Bing or Not to Bing? WordStream Is Now Cross-Platform!

To Bing or not to Bing, that is the question – for countless advertisers who are considering whether to advertise on Bing (and Yahoo!). The pros are pretty clear. Advertising on Bing gives you access to roughly 30% of the search market. If you play your cards right, that’s 30% more impressions. And 30% more clicks.

To top it all off, costs per click (CPCs) on Bing tend to be a little cheaper than AdWords, so advertisers can potentially get a higher ROI on their PPC spend.Now I know what you’re thinking – more impressions, more clicks, better ROI –there has to be a catch right?And there is.In order to access Bing’s share of the market you need to set up a separate account on Microsoft adCenter. This means you need to have new campaigns, new ad groups, new keywords, new ads and n... > Read more

July 25, 2012     |   Written by: Adam Shain   |   Posted In: WordStream   |   Comments: 4
 
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