WordStream Posts from the Internet Marketing Blog

WordStream's Best of the Month & the Way-Back Machine

 Happy Friday and End-of-November, folks! Putting this post together, I started to write about Christmas creep and ask if people are being bombarded with elves and ornaments yet, but then I had the eerie sensation that I had already written that – last year, when I wrapped up our best of November.

But I was wrong. I actually wrote about that two years ago. On November 30, 2010:Do you hear sleigh bells ring-a-ling, ding-ding-ding-a-ling too? Thanksgiving has come and gone, which means it's officially open season Christmas season in the eyes of the American advertising industry. Prepare yourself for the Xmas onslaught! (I once had "Here We Go A-Wassailing" stuck in my head for like three years. No joke.)Good to know I’m still original. So what was our #1 post of ... > Read more

November 30, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

Happy Halloween! 10 Scary Stories from WordStream

 In honor of the spookiest holiday, I thought it would be fun to forget about marketing for a day and tell some scary stories instead. So I asked a bunch of WordStreamer’s:What’s the most terrifying thing that has ever happened to you at work?Their answers are below – don’t read them alone or in the dark! I also took a page from Google’s book and commissioned a special Halloween version of the WordStream logo from our extra-awesome UX designer, Tara DiMaggio (thanks, Tara!).

Larry Kim, Founder and CTOThe scariest thing that ever happened to me at work was getting a warning of unnatural links from Google.In SEO-terms, it’s the equivalent of a death sentence – Google usually de-lists your website within a few weeks of giving the notice.I felt so sick to my stomach. Couldn... > Read more

October 31, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 3

WordStream's Best of the Month, Back to School Edition

 September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8 hours of the day.Why not get into that back-to-school spirit yourself and read up on our greatest hits from the month of September?  The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A/B Test – I asked a bunch of awesome folks (AJ Kohn! Oli Gardner! Matt Umbro, Michelle Morgan and others from the #PPCchat crew!) to share their craziest A/B test results.

Refill your coffee – this is a long read but full of inspiring ideas for testing your own marketing initiatives.3 More (Yes, More!) Ways to Save Money on PPC – Here are a few more little tricks you c... > Read more

September 27, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

The Very Best of WordStream: August's Greatest Hits

I think it’s quite amusing that Kajagoogoo has an album called “The Very Best of Kajagoogoo” – I mean, can anyone name more than one song by Kajagoogoo? I think this is the one:Well this blog is no one-hit wonder! Here’s our very best of the month, the top 10 posts that got you reading and talking:Google SERP Dumps 5.

5% of Organic First Page Listings – Google recently slashed the number of first-page results for some queries from 10 to 7 (and 30% reduction!). Larry examines the SEO implications.Why SEO's (Sometimes) Suck at PPC Marketing – Larry puts on his fighting gloves and names some important differences in the mindset required to succeed at organic vs. paid search.The Long-Term Value of SEO: Does SEO Value Last Forever? – Larry (who, you might have noticed, was on a b... > Read more

August 31, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

To Bing or Not to Bing? WordStream Is Now Cross-Platform!

To Bing or not to Bing, that is the question – for countless advertisers who are considering whether to advertise on Bing (and Yahoo!). The pros are pretty clear. Advertising on Bing gives you access to roughly 30% of the search market. If you play your cards right, that’s 30% more impressions. And 30% more clicks.

To top it all off, costs per click (CPCs) on Bing tend to be a little cheaper than AdWords, so advertisers can potentially get a higher ROI on their PPC spend.Now I know what you’re thinking – more impressions, more clicks, better ROI –there has to be a catch right?And there is.In order to access Bing’s share of the market you need to set up a separate account on Microsoft adCenter. This means you need to have new campaigns, new ad groups, new keywords, new ads and n... > Read more

July 25, 2012     |   Written by: Adam Shain   |   Posted In: WordStream   |   Comments: 4

WordStream's Top 10 of the Month

Check out our top 10 greatest hits from June!Everything You Want to Know About Quality Score & Landing Pages – This FAQ, consisting of questions we received during a recent webinar, is packed with info on AdWords Quality Score and how your landing pages affect it.RIP SEO Footer Links – Matt Cutts recently announced that boilerplate, sitewide links don’t count for much if anything.

Has your link strategy changed?AdWords Live Chat Ad Extension Now In Beta – Google appears to be testing a new “Live Chat” extension that allows people to click a button to initiate a live chat directly from a PPC ad.3 Things I’ve Learned from Founding a Software Start-Up – Larry talks about his experience with founding, bootstrapping, and securing funding for a software company that is now al... > Read more

June 29, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

I'm Speaking at a Boston Product Management Association (BPMA) event on Thursday June 21.

Hello World!Just a quick announcement that I'll be participating in the Boston Product Management Association (BPMA) June meeting, this Thursday, June 21, 2012, at the Constant Contact offices in Waltham, at 6:15PM. It's not a free event, but anyway, here are all the details!Session TopicPanel Discussion on "Sophomoric Software: Going from Prototype to Production" hosted by the Boston Product Management Association (BPMA).

BPMA Session AbstractYou've received some seed funding and signed with a customer or two. Now you need to grow your base to bring in some real revenue and build a production-quality product. It's very exciting times but you may not realize that the light at the end of the tunnel may be the train. Attend this session to learn more from an experienced group of executives ho... > Read more

June 18, 2012     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

3 Things I’ve Learned from Founding a Software Start-Up

5 years ago, I quit my day job and I started WordStream. The idea for my start-up was pretty simple: That paid search is potentially an incredibly effective way to grow your business, but unfortunately, you need to be a math wizard to make it actually work. Since most small businesses don’t have these kinds of skills (or the money to hire someone with those skills) our mission would be to develop software that would make it possible for millions of small businesses to be succesful.

In the last 5 years we’ve accomplished quite a lot! Today, we’re the industry leader in our market segment, we've developed innovative products and features like PPC Advisor and the 20 Minute PPC Work Week, we have many customers, and we’re growing remarkably fast! But it wasn’t always like this an... > Read more

June 15, 2012     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 9

WordStream's Best of the Month: Our Top 10 of May

 It’s three weeks or so till the summer solstice, but everyone knows Memorial Day is the unofficial beginning of summer. It’s time to put on your white jeans and accidentally squirt ketchup on them when preparing to eat a hot dog.It’s also time to check out our blog’s greatest hits from May, just in case you missed them the first time.

Your social calendar is filling up with barbecues and outdoor concerts, and it was a big month for social media in the news too. For once, the conversation revolved around Facebook, its IPO and subsequent fluctuating (dropping, mostly) stock price, and to a lesser degree Pinterest, rather than Google’s assorted machinations – not that Google didn’t put up a good fight.Here are the 10 posts that got the most eye-time this month:How Much Is ... > Read more

May 31, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

WordStream Takes News Media By Storm: CEO Ralph Folz on Fox, BBC

 Last week, when we released data revealing Facebook’s shortcomings as an advertising platform, we didn’t know how timely it would be. Then GM announced it was pulling its $10 million Facebook campaign, claiming the ads weren’t working. Coming right before the IPO, the news was a shock – but we were able to step in with an explanation for GM’s move.

For example, despite its incredible reach, Facebook delivers lackluster results – the average Facebook ad has a click-through rate (CTR) of about 0.05%, which is half the average CTR for banner ads across the Internet, and just 1/10 as high as the average ad on the Google Display Network.Because our research provided some answers, it led to some great opportunities to speak about the findings in the media. In the course of a fe... > Read more

May 25, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 8
 
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