WordStream Posts from the Internet Marketing Blog

3 Things I’ve Learned from Founding a Software Start-Up

5 years ago, I quit my day job and I started WordStream. The idea for my start-up was pretty simple: That paid search is potentially an incredibly effective way to grow your business, but unfortunately, you need to be a math wizard to make it actually work. Since most small businesses don’t have these kinds of skills (or the money to hire someone with those skills) our mission would be to develop software that would make it possible for millions of small businesses to be succesful.

In the last 5 years we’ve accomplished quite a lot! Today, we’re the industry leader in our market segment, we've developed innovative products and features like WordStream Advisor and the 20 Minute PPC Work Week, we have many customers, and we’re growing remarkably fast! But it wasn’t always like this ... > Read more

June 15, 2012     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 9

WordStream's Best of the Month: Our Top 10 of May

 It’s three weeks or so till the summer solstice, but everyone knows Memorial Day is the unofficial beginning of summer. It’s time to put on your white jeans and accidentally squirt ketchup on them when preparing to eat a hot dog.It’s also time to check out our blog’s greatest hits from May, just in case you missed them the first time.

Your social calendar is filling up with barbecues and outdoor concerts, and it was a big month for social media in the news too. For once, the conversation revolved around Facebook, its IPO and subsequent fluctuating (dropping, mostly) stock price, and to a lesser degree Pinterest, rather than Google’s assorted machinations – not that Google didn’t put up a good fight.Here are the 10 posts that got the most eye-time this month:How Much Is ... > Read more

May 31, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

WordStream Takes News Media By Storm: CEO Ralph Folz on Fox, BBC

 Last week, when we released data revealing Facebook’s shortcomings as an advertising platform, we didn’t know how timely it would be. Then GM announced it was pulling its $10 million Facebook campaign, claiming the ads weren’t working. Coming right before the IPO, the news was a shock – but we were able to step in with an explanation for GM’s move.

For example, despite its incredible reach, Facebook delivers lackluster results – the average Facebook ad has a click-through rate (CTR) of about 0.05%, which is half the average CTR for banner ads across the Internet, and just 1/10 as high as the average ad on the Google Display Network.Because our research provided some answers, it led to some great opportunities to speak about the findings in the media. In the course of a fe... > Read more

May 25, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 8

WordStream's Best of the Month: April's Greatest Hits

 Hello from New Mexico!I’m on vacation today, probably somewhere between Taos and Santa Fe at the moment. Technically, I’m speaking to you from the past. I’m like light from a dead star. How’s your Monday going? Probably not as relaxing as mine.Why not take a break from the Mondays and catch up on our blog’s most popular posts of the month?RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options – Exact match, now less exact! Larry reviews Google’s recent decision to change the way the phrase and “exact” match type options work.

10 SEO Reasons to Add Facebook to Your Content Strategy – This guest post from our friends at gShift Labs explains why Facebook matters for SEO.Earth Day 2012: Memes Are Destroying the Planet! ... > Read more

April 30, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Hello and Welcome to the PPC Idea Center!

Here you’ll find a steady stream of strategic search marketing advice as well as smart commentary on emerging web marketing trends. This content is hand-picked for customers to help you make the most of WordStream Advisor, your AdWords campaigns, and other marketing endeavors. We hope you’ll find it interesting and insightful.

Check the PPC Idea Center often – you’ll find fresh tips and ideas every week! ... > Read more

April 03, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Got Skills? WordStream Is Hiring! Open Positions in Sales, Support, & Paid Search

WordStream has had a big year, posting record-breaking results month over month. It's an exciting time, we're growing fast and we need to add some new manpower (and womanpower) to the team! We're looking to hire smart, dedicated individuals to fill a several open positions in our Boston office (we will be adding more than one team member for each role):Paid Search StrategistsWe are looking for dynamic and passionate individuals to drive the success of our clients through successful PPC campaigns and hyper-focus on communication.

Ideal candidates will have at least 2-3 years of experience managing the paid-search and other search marketing initiatives for companies with demonstrated success. You will become part of a kick-ass team of experts who truly love their job, the company and lead th... > Read more

March 15, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Bid Management Software: Optimize Your PPC Keyword Bids in Under 20 Minutes a Week

Today I’m thrilled to announce the availability of what I believe to be the world’s most powerful and easy-to-use bid management software.Keyword bid management isn’t a new issue for search marketers, but, sadly, most of the PPC bid management solutions available are still lacking. For example, you can choose from:Letting Google manage your bids for youTrying to manage keyword bids manually, by yourselfWriting your own bid management rules (either in AdWords or an expensive third-party PPC platform)The aforementioned options suffer from either a lack of transparency and loss of control, in the case of Google’s automated bidding, or are costly and complicated to implement.

In this post, I’d like to talk a little about the new bid management software now available in WordStream PPC ... > Read more

March 13, 2012     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

Best of the Month: WordStream's Top 10 of February

 Happy Leap Day, earthlings! Does anyone else find this day kind of creepy? I’m actually getting on a plane to Chicago later, and I’m a little worried that maybe we’ll fly into a wormhole and I’ll end up on the other side of a black hole. I don’t know, my physics is a little fuzzy. I just know Leap Years are weird.

(And did you know there are leap seconds too? The next one is coming in June 2012. Watch out! No pun intended.)Since the universe has given us a whole extra day this year, why  not use it to catch up on your reading, hm? Here are our greatest can’t-miss hits from the past month:5 Blog Redesign Mistakes That Kill SEO – This guest post from our friends at Boxcar Marketing reveals some common gotchas that can make a site redesign more painful that it needs t... > Read more

February 29, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

WordStream Makes Key Strategic Advisory Board Appointments

At WordStream, I take great pride in belonging to a team that strives to develop innovative new solutions for search engine marketing. Innovation and growth is helped immensely by having people with deep experience around - and so today, I'm honored to announce that we've added some very strategic talent to our WordStream advisory board.

The new team members include folks with tremendous leadership experience in the B2B marketing and Software-as-a-Service (SaaS) industries, including industry giants: Constant Contact, LogMeIn, and VistaPrint and will help WordStream grow our success. Please welcome to the WordStream team:Carol Meyers, Chief Marketing Officer, Rapid7 - Meyers, the former CMO at LogMeIn and Unica, recently joined Rapid7 as CMO, leading the marketing team to drive Rapid7 into ... > Read more

February 27, 2012     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0

Best of the Month: WordStream's Top 10 of January

So how is 2012 treating everyone so far? Are you sticking to your resolutions? Or crying on the couch eating potato chips out of the jumbo-size bag with both hands?That’s what I thought. Sound like you could use a distraction. How about reading or re-reading our blog’s greatest hits from January?Here are the top 10 most popular posts from last month:What Industries Contributed to Google's $37.

9 Billion in 2011 Revenues? – In this post, Larry summarized the findings of our recent research into which industries spend the most on Google AdWords, and drew some interesting conclusions about what the data says about the state of our economy.SOPA and PIPA: Why They're Bad for Business – Meg breaks down the problems with SOPA and PIPA, proposed actions to put an end to piracy.AdWords Exper... > Read more

February 01, 2012     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0
 
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