WordStream Posts from the Internet Marketing Blog

WordStream Featured in USA Today: Search Engine Marketing for Small Business

In today's print issue of USA Today, Byron Acohido reports on the trend of big search engine platforms (Google AdWords, Microsoft AdCenter, etc.), whose bottom lines depend on selling ads linked to search results — they are pouring millions of dollars into initiatives to help small and medium-sized advertisers (SMBs) make the leap to pay-per-click (PPC) advertising.

In the article, I argue that it's all too common for small advertisers to waste money on poorly executed campaigns.Typically, they don't re-evaluate and optimize their campaigns, and therefore miss out on the opportunity to leverage a powerful marketing channel to grow their business.Read the full article, "Big search companies woo small businesses," in USA Today!  Hit me up on Twitter: Follow @larrykim... > Read more

December 06, 2011     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 2

Best of the Month: WordStream's Top 10 of November

 Holy moly, guys. Another year, come and gone. I mean December basically doesn’t count; it’s basically already over, Christmas happened, and you’re all making hungover resolutions. Am I right?This time next month, I’ll be bringing you our best of 2011. But for now we’ll stick to the past 30 days.

Here are our top ten slammingest blog posts of the month:How Does the AdWords Auction Work? – Our latest infographic, a visual explanation of Google AdWords, was a big hit. If it you missed it the first time around, check it out.Small Business Saturday 2011: Tips and Tricks to Make the Most of November 26th – Black Friday, Small Business Saturday and Cyber Monday have come and gone, but Meg’s marketing tips for SMBs are worthwhile year-round.Our Top SEO Link Building Posts of ... > Read more

November 30, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Best of the Month: WordStream's October Highlights

 Happy Halloween to all the lovable weirdos and kids-at-heart out there who still celebrate this silly holiday. (Stupid hats? Buckets of candy? What’s not to love?)And check out our top 10 greatest hits of the month – they’re SCARY AWESOME!Facebook Wall of Shame: Facebook's Failures, Criticisms and Missteps – There’s no doubt that Facebook, by and large, is a massive success story – but this infographic detailing the company’s various flubs and snafus was nevertheless our most popular post of the month by far.

When Should You Pause Google AdWords Keywords? – Learn two reasons why you might want to pause a keyword in AdWords to halt any damage it’s doing to your account.SSL Encrypted Search: Google Deals Low Blow to SEOs – Last week Google restricted access to organi... > Read more

October 31, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Best of the Month: WordStream's September Highlights

 As you read this, I’m probably on my way to the DC area, leaving the virtually perfect Denver weather for the East Coast blahs. Ah well, maybe I'll spy some foliage. (I still think it's weird that New Englanders call it "leaf peeping!" It makes it sound so dirty.)Before you get your weekend started, check out the top 10 most popular blog posts we published this month.

Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics – This group interview is packed with awesome insights into what metrics actually matter when it comes to analyzing PPC results – and which ones are pretty much worthless. Even if you don’t want to read the whole thing, be sure to skip to the bottom and see the three most popular answers.3 Ways to Scale Linkbuilding with Google Docs –... > Read more

September 29, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

August Blog Highlights: WordStream's Best of the Month

I’ve said it before, I’ll say it again: August is the Sunday of summer. Although it’s technically still summer until September 22, the end of August pretty much feels like the end of it all – time to trade in late-afternoon cocktails in the sun for hours of homework. (Sorry, the Sunday blues make me forget how old I am.

) Before we all officially go back to school, let’s take a second look (or a first, if you missed them the first time around) at our blog’s top 10 most popular posts of the month: Announcing the AdWords Performance Grader: Find Out How You’re Doing on AdWords and How to Improve for Free – This post introduces our newest free tool. Have you tried it out yet? How does your AdWords performance measure up? Google AdWords E... > Read more

August 31, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Vote for WordStream to Present at Mass Innovation Nights!

The next Mass Innovation Nights event is coming up on September 14, 2011. We'd be thrilled if you showed your support for WordStream by voting for us to present at the event! Mass Innovation Nights features innovative new products from companies in the Boston area. Here's more information about the event via MIN: We've got a great evening planned for our 30th event! MIN30, September 14, 6-8:30 pm, is going to be part of FutureM, a week of events in the Boston area, celebrating the future of marketing.

Our line-up looks terrific, with a great group of products somehow related to marketing. Join us! Remember, we’re here to help launch new local products, so here’s what you need to do: Check out the cool new products. Visit their websites for more info. Pick your favo... > Read more

August 24, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 3

June Blog Highlights: WordStream's Best of the Month

Happy July! I hope most of you are not even reading these words, because you're already on vacation. Or, you're getting your last WordStream fix right before you take off for the long weekend. Or, you're on vacation, but so addicted to this blog you're reading it on your phone. Hi out there, wherever you are! Below you'll find links to our top 10 most popular blog posts from June, as voted by viewers like you! Google +1 Review: A Deeper Look at the Google +1 Button – In this post Larry examined Google's new +1 social button, looking for an answer to the burning question, Does it even work?? 8 Quick & Dirty Tips for Landing Page Optimization – Time to brush up your landing pages? Kathy Lamphier provides some easy tips and best practices for increasing your conversi... > Read more

July 01, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Last Chance! Use Code JUNE15 to Save 15% on the Keyword Research Suite

For a limited time, we are offering a 15% discount on any subscription to our Keyword Research Suite. You'll save $50 when you purchase a standard subscription to the Keyword Research Suite by June 18 with code JUNE15. That's less than $1 a day for unlimited access to WordStream's full suite of best-in-class keyword tools, including: The Keyword Suggestion Tool: Leverage our huge database to find large numbers of keywords fast The Keyword Niche Finder: Find profitable new niches and clusters of related keywords to target The Keyword Grouper: Quickly turn a disorganized list into a manageable, actionable structure The Keyword Research Suite gives you access to way more keywords than free tools like Google's AdWords Keyword Tool.

For example, if you search on the term "ba... > Read more

June 17, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

May Blog Highlights: WordStream's Best of the Month

The weather in Boston this month was really starting to get to me; it felt like most of May was rainy and unseasonably cool. But I went out of town for the long weekend and came back to the first sweltering weather of the year. We didn't get back to our apartment till 1:30 a.m. on Sunday night, entirely exhausted, and we still installed our air conditioner right then because there was no way we were going to get to sleep in an 85-degree apartment.

So, yeah, it's still technically spring, but nonetheless, I say welcome to summer!! And now it's time to kick back with an iced coffee in the cool breeze of the AC and enjoy our top 10 posts from the month of May: Five Ways to Lower Your PPC Campaign's Cost Per Action: Tom did a series of great posts this month on five ways to meet key PPC ... > Read more

May 31, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Know a PPC Expert Looking for a Job? There Could Be a Grand In It For You

WordStream is growing fast, so we're looking to add an enthusiastic and experienced Paid Search Specialist to our team of in-house AdWords experts. If you know someone who fits the below description, there could be $1,000 $2500 in it for you.Our ideal candidate for the Paid Search Specialist position will:Be passionate, ambitious, and ready to roll up their sleeves and immediately dive into managing paid search accountsHave at least two to three years of experience and demonstrated success in managing PPC campaigns and other search marketing initiativesHave comprehensive knowledge of building and optimizing PPC campaigns in Google AdWords as well as hands-on experience with content and display networks, phone tracking, and bid managementThe Paid Search Specialist will be responsible f... > Read more

May 25, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0
 
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