WordStream Posts from the Internet Marketing Blog

Know a PPC Expert Looking for a Job? There Could Be a Grand In It For You

WordStream is growing fast, so we're looking to add an enthusiastic and experienced Paid Search Specialist to our team of in-house AdWords experts. If you know someone who fits the below description, there could be $1,000 $2500 in it for you.Our ideal candidate for the Paid Search Specialist position will:Be passionate, ambitious, and ready to roll up their sleeves and immediately dive into managing paid search accountsHave at least two to three years of experience and demonstrated success in managing PPC campaigns and other search marketing initiativesHave comprehensive knowledge of building and optimizing PPC campaigns in Google AdWords as well as hands-on experience with content and display networks, phone tracking, and bid managementThe Paid Search Specialist will be responsible f... > Read more

May 25, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Best of the Month: WordStream's April Highlights

April is over, you've paid your taxes, and now you're waiting for your tax return. Oh, the miserable wait: What to do in the meantime??? How about catching up on our best blog posts from the month? Is the Internet Bad for the Environment?: In honor of Earth Day we published this infographic detailing what kind of damage we're doing with our Internet addictions, as well as how the Internet is good for the planet.

Crayola Colored Bubbles: Reputation Management for a 1-Star Disaster: Worst product ever? Read some of the hilarious reviews for this mess of a product (literally) and learn what to do if this happens to your company. Understanding the Differences Between Google and Bing Match Types: This guest post by Bethany Bey from Hanapin Marketing explains the differences betwee... > Read more

April 28, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Announcing the New Keyword Research Suite: More Keywords, Exclusive Data, Actionable Results

Today I’m thrilled to announce the general availability of what I believe to be the World’s most comprehensive and accurate suite of keyword research tools for SEO and PPC – the new Keyword Research Suite from WordStream! You can test drive the tools for free, or read on for more information.In this post, I’d like to talk a little about what the Keyword Research Suite does, how it’s different, and why I think it’s a must-have for anyone who's serious about search marketing.

What Is the Keyword Research Suite?For the past several months we've been gathering feedback from our regular free tool users and buckling down to develop what we think of as the ultimate keyword research suite. We wanted to build a tool that would offer…The Biggest Keyword Research Database on the Planet ... > Read more

April 18, 2011     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 5

We're Hiring: Inbound Marketing Jobs, User Experience Jobs, Software QA Jobs

Looking for your next career move? Interested in search marketing? Inbound marketing? Apply for a job at WordStream! We're on a mission to build the world's best PPC management and keyword research solutions to help companies with their online marketing efforts. We're currently hiring for positions in search marketing product management and software development.

How to Get a Job at WordStream (or anywhere, actually)Before diving into the job descriptions, thought it might be helpful to give my personal three best tips on how to get a job at WordStream, or anywhere else for that matter!Don't use find and replace in a generic cover letter – This is so obvious, I don't know why people do this. Instead, write a short note about what you thought about the position, what got you interested abou... > Read more

April 08, 2011     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 1

Best of the Month: WordStream's February Highlights

February may be a short month, but that doesn't mean we were short on kick-ass blog posts! (Ugh.) Here they are, our top 10 page-view-grabbing-est posts for the month, every bit as awesome as they were the first time (except maybe for the first one): Unsurprisingly, our most popular post this month was Larry’s AdWords promotional code share.

You cheapskates! ;) (Sadly the codes have all been used and are no longer valid.) Larry did a quick analysis of Google’s big JC Penney bust. Tom wrote up a dead simple Google AdWords certification guide covering costs, the different types of certification, study tips and more. Google accused Bing of copying its search results after cooking up an elaborate and nerdy “sting” – Larry asks the burning question, Who cares? Cha... > Read more

February 28, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

What Can I Do With WordStream? Part 4

Over the past few weeks, we've walked you through several scenarios demonstrating how you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful.

Read Part 1, Part 2, and Part 3. Scenario #5 “I know the best practices. I’ve been using AdWords for a long time now and have had a history of success. That being said, I’m always trying to find ways to squeeze every last drop of profit out of my account, add to my efficiency, and continue to grow PPC-related revenue for the business.” If you're an old hand at AdWords – whether you're an pay-per-click agency or an individual advertiser – and you're already ... > Read more

February 03, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

Best of the Month: WordStream's January Highlights

DANG, y'all! You just. Can't. Get. Enough. Link building posts. Remember when I said I was running out of pictures of chainlinks? That's why you get a classic NES reference for your image today. So here you have it, our most popular blog posts from January: lots of link building love and a few AdWords and PPC posts too.

Enjoy! Quick and Dirty Link Building Tip Part 1: How to Get Lots of Link Prospect URLs FAST!: This is the first in a three-part series by SEO whiz Tom Demers, in which he lays out a process for a fast link-building campaign.  Quick and Dirty Link Building Part 2: How to Prioritize Your Link Building Efforts: In Part 2 of this series, Tom explains how to sort through the link prospects you gathered in Part 1.  Link Building 101: 5 Simple Ways to Build Links that ... > Read more

February 01, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

What Can I Do With WordStream? Part 3

Over the past couple of weeks, we've walked you through some examples of ways you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful. Read Part 1 and Part 2.

Scenario #4 “I work at an agency. We're new to offering PPC services and need a way to quickly onboard clients and manage them going forward to produce strong results.” Many advertising and interactive agencies have only recently begun offering pay-per-click services. If you're in this situation, you likely know it's a big opportunity and are ready to jump in, but you need a little help getting up to speed. Conversely, you may work at a new pay-per-click agency tha... > Read more

January 26, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

What Can I Do With WordStream? Part 2

Over the next few weeks, we'd like to walk you through some examples of ways you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful. Read Part 1 of the series here.

Scenario #3 "I've had an AdWords account running for quite some time, but my Quality Scores remain low, even after revamping my website and landing pages." There are a number of factors that go into determining your Quality Scores, and the relevance of your landing pages, as well as factors like website load time, do have an effect. But you'll have the most impact on your Quality Scores by focusing on your ads and ad groups. Specifically, you'll need to: Ensure that yo... > Read more

January 19, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 1

What Can I Do With WordStream? Part 1

Over the next few weeks, we'd like to walk you through some examples of ways you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful. Scenario #1 “I just recently set up my AdWords account.

I have a few campaigns/ad groups/keywords in there, but I didn’t really know what I was doing, so it needs to be redone. I’m essentially starting from scratch.” Sound familiar? You're not alone. Many of our clients are just getting their feet wet with PPC; they know they need to add it to their marketing channel, but they haven't had time to learn it from top to bottom, and they're nervous that the whole effort could turn ... > Read more

January 12, 2011     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 2
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.