WordStream Posts from the Internet Marketing Blog
Looking for your next career move? Interested in search marketing? Inbound marketing? Apply for a job at WordStream! We're on a mission to build the world's best PPC management and keyword research solutions to help companies with their online marketing efforts. We're currently hiring for positions in search marketing product management and software development.
How to Get a Job at WordStream (or anywhere, actually)Before diving into the job descriptions, thought it might be helpful to give my personal three best tips on how to get a job at WordStream, or anywhere else for that matter!Don't use find and replace in a generic cover letter – This is so obvious, I don't know why people do this. Instead, write a short note about what you thought about the position, what got you interested abou... > Read more
February may be a short month, but that doesn't mean we were short on kick-ass blog posts! (Ugh.) Here they are, our top 10 page-view-grabbing-est posts for the month, every bit as awesome as they were the first time (except maybe for the first one): Unsurprisingly, our most popular post this month was Larry’s AdWords promotional code share.
You cheapskates! ;) (Sadly the codes have all been used and are no longer valid.) Larry did a quick analysis of Google’s big JC Penney bust. Tom wrote up a dead simple Google AdWords certification guide covering costs, the different types of certification, study tips and more. Google accused Bing of copying its search results after cooking up an elaborate and nerdy “sting” – Larry asks the burning question, Who cares? Cha... > Read more
Over the past few weeks, we've walked you through several scenarios demonstrating how you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful.
Read Part 1, Part 2, and Part 3. Scenario #5 “I know the best practices. I’ve been using AdWords for a long time now and have had a history of success. That being said, I’m always trying to find ways to squeeze every last drop of profit out of my account, add to my efficiency, and continue to grow PPC-related revenue for the business.” If you're an old hand at AdWords – whether you're an pay-per-click agency or an individual advertiser – and you're already ... > Read more
DANG, y'all! You just. Can't. Get. Enough. Link building posts. Remember when I said I was running out of pictures of chainlinks? That's why you get a classic NES reference for your image today. So here you have it, our most popular blog posts from January: lots of link building love and a few AdWords and PPC posts too.
Enjoy! Quick and Dirty Link Building Tip Part 1: How to Get Lots of Link Prospect URLs FAST!: This is the first in a three-part series by SEO whiz Tom Demers, in which he lays out a process for a fast link-building campaign. Quick and Dirty Link Building Part 2: How to Prioritize Your Link Building Efforts: In Part 2 of this series, Tom explains how to sort through the link prospects you gathered in Part 1. Link Building 101: 5 Simple Ways to Build Links that ... > Read more
Over the past couple of weeks, we've walked you through some examples of ways you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful. Read Part 1 and Part 2.
Scenario #4 “I work at an agency. We're new to offering PPC services and need a way to quickly onboard clients and manage them going forward to produce strong results.” Many advertising and interactive agencies have only recently begun offering pay-per-click services. If you're in this situation, you likely know it's a big opportunity and are ready to jump in, but you need a little help getting up to speed. Conversely, you may work at a new pay-per-click agency tha... > Read more
Over the next few weeks, we'd like to walk you through some examples of ways you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful. Read Part 1 of the series here.
Scenario #3 "I've had an AdWords account running for quite some time, but my Quality Scores remain low, even after revamping my website and landing pages." There are a number of factors that go into determining your Quality Scores, and the relevance of your landing pages, as well as factors like website load time, do have an effect. But you'll have the most impact on your Quality Scores by focusing on your ads and ad groups. Specifically, you'll need to: Ensure that yo... > Read more
Over the next few weeks, we'd like to walk you through some examples of ways you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful. Scenario #1 “I just recently set up my AdWords account.
I have a few campaigns/ad groups/keywords in there, but I didn’t really know what I was doing, so it needs to be redone. I’m essentially starting from scratch.” Sound familiar? You're not alone. Many of our clients are just getting their feet wet with PPC; they know they need to add it to their marketing channel, but they haven't had time to learn it from top to bottom, and they're nervous that the whole effort could turn ... > Read more
In search engine marketing, as in so many areas of business, time really is money, and that means wasted time is wasted money. That's why it's so important to optimize your AdWords campaigns sooner rather than later, so you're not throwing away money on clicks that go nowhere. And going one better, if you can build a high-power PPC campaign starting on Day 1, you won't have to spend time fixing your mistakes.
We're committed to continuously evolving and improving our software, and we've devoted a lot of energy in the past few months to gathering feedback from clients and prospects, both on our software and their needs as busy search marketers. Today we're announcing a new release of WordStream for PPC that addresses many of the pain points we've heard from you. Along with some impressive n... > Read more
2010: The year of the link? At least here at WordStream it was. Six of our top ten most popular blog posts of the year had the word "link" in the title. That's great guys – I'm glad you understand the value of the link when it comes to Google and SEO. However, there are only so many creative-commons images of chain-link fences I can put in these round-ups, so let's make 2011 the year of something pretty, OK? Can we do for kittens what we did for links? Without further ado, here they are, our 10 biggest hits from the entire year! And a huge thank you to all our readers – we couldn't, or at least wouldn't, do it without you.
How to Create Amazing Backlinks – Why settle for ho-hum backlinks when you can have amazing backlinks?! Amazing backlinks, of course, t... > Read more
Out of work? Unhappy with your present gig? Interested in Internet Marketing? Why not start a career in online marketing? Consider applying for a Job at WordStream! We're on a mission to build the next generation of Internet Marketing Software solutions to simplify and improve customer success with PPC and SEO, and are currently hiring for the following search marketing jobs in sales, marketing and product development: We're hiring for the following positions and offer a competitive salary and benefits package: Director of Business Development: Become a significant revenue driver for WordStream by discovering new sales and partnership opportunties.
Director of Inside Sales: Have experience selling SaaS products and managing inside sales? Then come help us build and provide lead... > Read more