WordStream Posts from the Internet Marketing Blog
We are getting heavy into fall here, folks. OK not really. The high yesterday was 80. But if you're like me, September just feels different, whatever the temperature. It's the start of a new "semester." After 25 years of nonstop schooling, I've been in the plain-old workforce for almost six years, but I'm still trying to break the habit of buying academic planners.
(Same goes for the annual ritual of "back to school" shopping.) In the spirit of back-to-school, why not throw on a scarf and blazer (turn up the AC is necessary) and catch up on our most popular posts this month? Link Building Magic: How to Turn Citations into Links: Did you all want to be magicians as kids or what? Ken shares one of our favorite secret link-building tricks. How to Find People on Twitter: N... > Read more
After meeting with gShift Labs CTO Chris Adams at an SES conference, we realized there was a great partnership fit, and today we're announcing that gShift Labs has integrated the WordStream Keyword Tool API into their Web Presence Optimizer. The team at gShift has built out an entire page dedicated to detailing how the WordStream Keyword Tool API is leveraged within the gShift product.
Here's a screenshot of the implementation: We're really excited about the implementation because it's extremely validating for the WordStream API to have companies like gShift programming against and leveraging our data and our algorithms within their software. We've been able to get a closer look at the gShift software and have gotten to know their team, and they're a very smart bunch solving some interest... > Read more
August was a very graphic month for WordStream. I’m not talking about anything R-rated (though our marketing meetings can get pretty violent)—I’m talking about infographics! Who doesn’t love infographics? Definitely not us. I mean, we definitely don’t not love them.
I mean, we love them. And you all love them too, judging from the page views. And you loved hearing about our infographic strategy almost as much as loved the infographics themselves. Here are the top 10 most popular posts from the WordStream blog in August: How We Got a Link from CNN and Drove Loads of Traffic with Infographics: This case study shows we used infographics to score a huge range of links and big traffic spikes in a short amount of time. Five Myths About Link Building: Larry de... > Read more
Search Engine Watch today published a really interesting article called "How to Cut Through the Clutter in Branded Search," using WordStream's keyword tools as the first step in a brand query analysis. In this article, Web Liquid Group's Paul Burani (Web Liquid is a New York marketing agency that measures brand health in the digital space) helps a friend, a chief marketing officer, develop a methodology for obtaining "an objective view on [a] brand's overall performance in digital.
" Paul writes: I told him that one way of answering the question would be to look at the trend in search query volume for the brand name -- if more people are querying keywords related to the brand name this month, compared to last month, that would be one way to answer the CMO's question. Thi... > Read more
July is almost over, folks! What's that mean? It means that time marches on, we're not getting any younger, and so on (it may be time to buy a youth-activating serum and/or update that unrealistically hot photo on your online dating profile), but mostly it means it's time for WordStream's best of the month! You voted with your eyeballs, and these were the top 10 most popular posts on the blog in July.
Want More Link Juice? Here’s an Easy Way to Get It: This how-to from Ken explains how to drain link juice from your existing content with internal anchor links. The Evolution of Ranking Signals: Google Is Getting Past the Link: In this guest post, David Harry looks at other kinds of signals that Google may begin to value more than links. How Tumblr Opened My Eyes to the Social Web: Cur... > Read more
Like most of the world, I'm sure you've been on the edge of your seat since we launched our Facebook 6K Fans Sweepstakes (sorry, not allowed to use Facebook in the contest name...ya know, house rules and all...) because you've been dying to find out when we'd reach 1,000 "likes" on Facebook and who the first fan milestone winner will be.
Well, get ready to get excited, because the wait is over. Congratulations to Stacey Davis who wins a $100 Amazon.com gift card.To our other 999 fans who didn't win and think they've missed out on winning some cool prizes (for basically doing nothing, BTW, since this is THE easiest Facebook contest on the planet...yes, it's official, folks), turn that frown upside down because this sweepstakes ain't over yet, kids.That's right, there are still more pri... > Read more
It's officially summer now, and I'm guessing a lot of you are either on vacation on planning to go on vacation very soon (in which case, you're probably not reading this; why am I even talking to you?). I'm hitting the road (or sky, as it were) myself tomorrow for a long weekend outside Asheville, NC.
I've never been to Asheville—they have fireworks there, right? Happy Independence Day to our American readers! (And happy regular Wednesday to everyone else.) If you are working this week, why not check out our top 10 most popular blog posts from June? Lessons from a Search Startup: Our Journey Through Two Rounds of VC Funding: CEO Rob Adler made a rare appearance on the blog to share valuable insights about the process of securing venture capital funding in the search marketing space... > Read more
In an effort to make everyone's life less "complicated" (and to help us hit 6K fans on Facebook...), we've created "the easiest contest on the planet."You don't have to invent anything, solve any riddles or dress up like a goofy robot to win a cool prize in our contest.All we'd like you to do is "like" WordStream on Facebook and "like" Search Engine Journal on Facebook (yes, we really neeeed to be "liked") and you're automatically entered to win.
See...told you it was easy.So come on...our goal is 6,000 Facebook fans. Help us reach it!So It's Like This: We Hit 6K Fans, SEJ Gets More Fans, You Can Win Cool Prizes...Everybody Wins!!!Like I said, to be eligible to win some kick ass prizes, all we'd like you to do is "like" WordStream on Facebook and "like" Search Engine Journal on Facebook.So... > Read more
In the year plus we've been in the market, we've added a series of free utilities to WordStream.com, including: The Free Keyword Tool The Free Keyword Niche Finder The Free Keyword Grouper Several Free Search Engine Marketing White Papers Free Internet Marketing Articles The idea being that we're able to introduce prospective WordStream clients to our products and our philosophies and methodologies as a company.
Visitors to the WordStream site get something of value - a tool they can leverage to improve their search marketing results or content that offers actionable suggestions about how to get more out of search engine marketing - and in exchange we get permission to introduce them to solutions that we offer on a subscription basis. This is such a win-win for us, we thought other busi... > Read more
I remember back in my school days it always seemed like Christmas would never come … then it did, and then it seemed like summer would never come. Now time pretty much flies by at warp speed all year. But, paradoxically, winter in Boston always seems interminable! So right now I'm simultaneously amazed that it's almost summer, and already too hot to sleep without the AC on, and pained that it took so long to get here, and dreading its inevitable end.
So it goes. I ate lunch from this exact viewpoint last Friday. Let's revisit some of our most popular posts of the month: R.I.P: Search Engine Optimization is Dead!: Ken pulled the old bait and switch with this one. This isn't yet another post about the death of SEO. Rather, Ken provides data showing just the opposite. Poll Re... > Read more