WordStream Posts from the Internet Marketing Blog

WordStream's Best of the Year: Our Top 10 Blog Posts of 2010

2010: The year of the link? At least here at WordStream it was. Six of our top ten most popular blog posts of the year had the word "link" in the title. That's great guys – I'm glad you understand the value of the link when it comes to Google and SEO. However, there are only so many creative-commons images of chain-link fences I can put in these round-ups, so let's make 2011 the year of something pretty, OK? Can we do for kittens what we did for links? Without further ado, here they are, our 10 biggest hits from the entire year! And a huge thank you to all our readers – we couldn't, or at least wouldn't, do it without you.

How to Create Amazing Backlinks – Why settle for ho-hum backlinks when you can have amazing backlinks?! Amazing backlinks, of course, t... > Read more

December 22, 2010     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 2

Internet Marketing Jobs - We're Hiring!

Out of work? Unhappy with your present gig? Interested in Internet Marketing? Why not start a career in online marketing? Consider applying for a Job at WordStream! We're on a mission to build the next generation of Internet Marketing Software solutions to simplify and improve customer success with PPC and SEO, and are currently hiring for the following search marketing jobs in sales, marketing and product development: We're hiring for the following positions and offer a competitive salary and benefits package: Director of Business Development: Become a significant revenue driver for WordStream by discovering new sales and partnership opportunties.

Director of Inside Sales: Have experience selling SaaS products and managing inside sales? Then come help us build and provide lead... > Read more

October 26, 2010     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 1

Announcing WordStream's New Quality Score Management Tools

Since WordStream launched, we’ve talked a lot about Quality Score and created a number of Quality Score resources: A Quality Score white paper A Quality Score toolkit including a handy Quality Score cheat-sheet, a webinar on the topic, and a meaty white paper. And an interview which we think serves as a pretty comprehensive guide to Quality Score (despite what some people may think about the veracity of some of the interview answers – hat tip to Aaron of SEO Book and PPC Blog PPC Training for the very insightful comments incidentally!) We believe campaign structure is a foundational element in building out profitable pay-per-click marketing campaigns, and we know that it’s a crucial component of Google’s ad auction.

And while many vendors focus on tool... > Read more

October 12, 2010     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 1

Announcing: WordStream/Acquisio Partnership

  Today at SMX East (come visit us at booth 318 if you're at the show, by the way!) we announced a partnership with Acquisio, a paid search marketing and performance media platform designed for agencies. We recently announced a similar partnership with gShift Labs - both software companies will be leveraging the WordStream Keyword Tool API to offer additional functionality to their customers.

Acqusio has a nice write-up on the API integration and what it means to their customers. Not unlike the gShift announcement, the really exciting part of the partnership for us is the chance to work with really smart people and to have a cutting-edge software company leveraging our API and delivering our technology to their customers to help them succeed with paid search marketing. Intereste... > Read more

October 04, 2010     |   Written by: Tom Demers   |   Posted In: WordStream   |   Comments: 0

Best of the Month: WordStream's September Highlights

We are getting heavy into fall here, folks. OK not really. The high yesterday was 80. But if you're like me, September just feels different, whatever the temperature. It's the start of a new "semester." After 25 years of nonstop schooling, I've been in the plain-old workforce for almost six years, but I'm still trying to break the habit of buying academic planners.

(Same goes for the annual ritual of "back to school" shopping.) In the spirit of back-to-school, why not throw on a scarf and blazer (turn up the AC is necessary) and catch up on our most popular posts this month? Link Building Magic: How to Turn Citations into Links: Did you all want to be magicians as kids or what? Ken shares one of our favorite secret link-building tricks. How to Find People on Twitter: N... > Read more

September 30, 2010     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

gShift Labs Integrates the WordStream Keyword Tool API

After meeting with gShift Labs CTO Chris Adams at an SES conference, we realized there was a great partnership fit, and today we're announcing that gShift Labs has integrated the WordStream Keyword Tool API into their Web Presence Optimizer. The team at gShift has built out an entire page dedicated to detailing how the WordStream Keyword Tool API is leveraged within the gShift product.

Here's a screenshot of the implementation: We're really excited about the implementation because it's extremely validating for the WordStream API to have companies like gShift programming against and leveraging our data and our algorithms within their software. We've been able to get a closer look at the gShift software and have gotten to know their team, and they're a very smart bunch solving some interest... > Read more

September 27, 2010     |   Written by: Tom Demers   |   Posted In: WordStream   |   Comments: 1

Monthly Blog Roundup: WordStream’s August Highlights

August was a very graphic month for WordStream. I’m not talking about anything R-rated (though our marketing meetings can get pretty violent)—I’m talking about infographics! Who doesn’t love infographics? Definitely not us. I mean, we definitely don’t not love them.

I mean, we love them. And you all love them too, judging from the page views. And you loved hearing about our infographic strategy almost as much as loved the infographics themselves. Here are the top 10 most popular posts from the WordStream blog in August: How We Got a Link from CNN and Drove Loads of Traffic with Infographics: This case study shows we used infographics to score a huge range of links and big traffic spikes in a short amount of time. Five Myths About Link Building: Larry de... > Read more

August 31, 2010     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Using WordStream's Free Keyword Tool for Brand Query Analysis

Search Engine Watch today published a really interesting article called "How to Cut Through the Clutter in Branded Search," using WordStream's keyword tools as the first step in a brand query analysis. In this article, Web Liquid Group's Paul Burani (Web Liquid is a New York marketing agency that measures brand health in the digital space) helps a friend, a chief marketing officer, develop a methodology for obtaining "an objective view on [a] brand's overall performance in digital.

" Paul writes: I told him that one way of answering the question would be to look at the trend in search query volume for the brand name -- if more people are querying keywords related to the brand name this month, compared to last month, that would be one way to answer the CMO's question. Thi... > Read more

August 09, 2010     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Monthly Blog Roundup: WordStream's July Highlights

July is almost over, folks! What's that mean? It means that time marches on, we're not getting any younger, and so on (it may be time to buy a youth-activating serum and/or update that unrealistically hot photo on your online dating profile), but mostly it means it's time for WordStream's best of the month! You voted with your eyeballs, and these were the top 10 most popular posts on the blog in July.

Want More Link Juice? Here’s an Easy Way to Get It: This how-to from Ken explains how to drain link juice from your existing content with internal anchor links. The Evolution of Ranking Signals: Google Is Getting Past the Link: In this guest post, David Harry looks at other kinds of signals that Google may begin to value more than links. How Tumblr Opened My Eyes to the Social Web: Cur... > Read more

July 29, 2010     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 0

Congrats to Our First Facebook Sweepstakes Winner!

Like most of the world, I'm sure you've been on the edge of your seat since we launched our Facebook 6K Fans Sweepstakes (sorry, not allowed to use Facebook in the contest name...ya know, house rules and all...) because you've been dying to find out when we'd reach 1,000 "likes" on Facebook and who the first fan milestone winner will be.

Well, get ready to get excited, because the wait is over. Congratulations to Stacey Davis who wins a $100 Amazon.com gift card.To our other 999 fans who didn't win and think they've missed out on winning some cool prizes (for basically doing nothing, BTW, since this is THE easiest Facebook contest on the planet...yes, it's official, folks), turn that frown upside down because this sweepstakes ain't over yet, kids.That's right, there are still more pri... > Read more

July 12, 2010     |   Written by: Larry Kim   |   Posted In: WordStream   |   Comments: 0
 
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