AdWords Tips

Repeat after me. This year, I resolve to...

1. Get More Organized

Is your idea of "keyword research" just a bunch of keywords jammed into in a spreadsheet? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping together similar keywords and matching them with targeted ad text and landing pages. And in SEO, it means effectively targeting keyword niches in order to create and link together original themed content about specific topics, which in turn are more likely to rank highly for targeted organic searches. Start the new year off with strong organizational footing by checking out our Definitive Guide to Keyword Organization.

The following is a guest post by John Lewis, one of WordStream's client services representatives. John helps customers overcome challenges and hone PPC performance.

Pay-per-click marketing is a continual process and there are always ways to expand your presence and improve performance. The following are five ways you can explore different PPC opportunities even after you have thoroughly segmented your keywords into an effective structure:

This is a guest post is by Bob Stanley, WordStream’s Senior Client Services Representative. Bob has extensive experience in paid search, which he now leverages to help our clients solve difficult problems surrounding pay-per click marketing with the WordStream software.

One of my roles as a client services rep for WordStream is to help clients use our software to successfully manage their paid search accounts. I’m finding more and more with our clients that the long tail is getting extremely competitive. I personally blame advanced broad matching options, dynamic keyword insertion (DKI), and just the industry becoming more sophisticated.  We all know the advantages of getting more specific with grouping and creating better conversion paths – however, it’s not always so cut and dry.

Google recently released a series of videos outlining AdWords customer success stories. The videos are instructive in as much as they outline some best practices, but I thought the most interesting thing about the collection is the fact that although they chopped them up into four videos, they are still intrinsically tied together. Let's take a look:

The Power of Keyword Organization

A crucial but oft-overlooked component of AdWords success is effective keyword organization:

We agree with this so passionately that we went and built a keyword research tool.