Submitted by Elisa Gabbert on Mon, 08/11/2014 - 11:26
Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running a test with paid local search results!
Submitted by Margot daCunha on Wed, 07/30/2014 - 09:07
Have you ever heard the saying knowledge is power? ... Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, conversions, CPA, or whatever other metrics are important to you?
Submitted by Larry Kim on Fri, 07/25/2014 - 11:37
Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain ads, and clicks on those dynamic sitelinks won’t cost you anything.
Submitted by Erin Sagin on Thu, 07/24/2014 - 09:24
They say, when life gives you lemons, make lemonade. But when it comes to bad clients, are you in better shape if you avoid the lemons altogether?
Submitted by Katie Lyons on Thu, 07/03/2014 - 09:33
One of the biggest obstacles I face with clients is taking control of a messy and hard to manage account. Often times AdWords accounts change hands over time, have an “old school” strategy for setup, or just have too many cooks in the kitchen for a lack of better terminology. This often leads to an account with more campaigns, ad groups, and keywords than you know what to do with.
Submitted by Larry Kim on Thu, 06/26/2014 - 11:53
Submitted by Larry Kim on Tue, 06/17/2014 - 12:05
Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help resources.
The current AdWords policies will remain in effect until “around September,” when the new center will launch.
So what's new? Google has released a preview of the new center alongside their announcement. Here's what you need to know about the changes.
Submitted by Erin Sagin on Wed, 06/11/2014 - 09:47
This post was co-written with Randi Lucius.
Google Shopping Campaigns are a favorite of e-commerce advertisers—they give online retailers the opportunity to present a product image along with relevant purchasing information, like price, directly on the Google results pages. You all know the old saying: “A picture is worth a thousand words.” So it’s no surprise that these ads are highly effective, often outperforming standard text ads and even organic results.
Submitted by Erin Sagin on Tue, 05/20/2014 - 09:32
Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their campaigns are set to run on both the Search and Display Networks simultaneously.
Submitted by Dan Shewan on Wed, 05/14/2014 - 10:56
What do WordStream, Google and the White House have in common? We’re all championing small businesses this week, as Small Business Week 2014 is in full swing!
In partnership with the Small Business Administration, a series of events, workshops and Q&A sessions are taking place in cities across the country (and at tech companies such as Microsoft and Twitter) to provide proprietors of small businesses with the support, advice and resources they need to thrive.