AdWords Tips

Meet AdWords Keyword Planner – The New Google Keyword Tool and AdWords Traffic Estimator Mash-up!

AdWords has just rolled out AdWords Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator, and adds to it a wizard-like integrated workflow to guide users through the process of finding keywords for creating new Ad Groups and/or Campaigns.

I’m guessing that at some point in the future, the AdWords Keyword Planner may replace the Google Keyword Tool and AdWords Traffic Estimator – tools which have been in service for over 10 years and are widely used for both PPC and SEO. So if you’ve used either tool in the past, take note here – your process is probably about to change!Getting Started With AdWords Keyword PlannerThe AdWords Keyword Planner supports three key use cases:Search for keyword an... > Read more

April 25, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 26

5 Big Brand PPC Ads with Critiques: What We Like, What We'd Change

What big brands are able to do with their enormous marketing budgets is inspiring – though sometimes it mostly inspires jealousy. The typical small business can’t sponsor the Olympics or get an ad spot during the Super Bowl. You have to tinker around with more accessible campaigns that cost less but typically have smaller reach as well.

PPC is an example of an incredibly accessible marketing channel – it’s being exploited by tiny one-man shops and huge multinational corporations alike. But how much better is a big-brand PPC ad than an SMB ad – if at all? Is it like comparing the latest Pepsi commercial to what your local furniture store puts together?Let’s look at five big-brand AdWords ads and see what they do well and what they could do better.(More: Dear eBay, Your Ads Don't ... > Read more

April 24, 2013     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 13

How to Create the Best Landing Pages for Your Google AdWords Account

Creating Quality PPC Landing PagesYou can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates (CTR) but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential.Landing Page Layout via UnbounceI have put together some guidelines to help you create the best PPC landing pages for your AdWords account.

New! Try WordStream's FREE Landing Page Grader1. Establish your goals.The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish. Do you want sales, form fills, mailing list registrations, sign ups, etc.?Once you have established what you are trying to accomplish with your campaigns and ad-groups, do some competit... > Read more

April 17, 2013     |   Written by: Ben Cohen   |   Posted In: AdWords Tips   |   Comments: 25

Google Caves on Ad Group–Level Mobile Bids

Earlier this week Google announced some upcoming changes to Enhanced Campaigns. Soon, advertisers will be able to set mobile bid adjustments at the ad group level:To provide more control and precision over bids in an enhanced campaign, advertisers will soon be able to set a mobile bid adjustment at the ad group level.

This functionality will be available to all advertisers in mid-May. We think this may be useful if you’ve been operating large scale campaigns and found that your optimal bids for some keywords would require significantly different mobile bid adjustments within an enhanced campaign.When Google originally announced the shift to Enhanced Campaigns, mobile bid adjustments were only available at the campaign level, a detail that AdWords power users were especially unhappy about... > Read more

April 12, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 1

Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments

Google’s Enhanced Campaigns are here, and with them came new bid adjustments. While they may seem straightforward at first, bid adjustments can get a bit tricky when they are applied together. For example let’s say you have three bid adjustments set at -60%, +20%, +30%. Google combines those to reach an overall adjustment of -38%.

What’s the math behind how Google comes up with that final adjustment? Is it a miracle?Google does provide a calculator that allows you to select your adjustments from a drop-down menu to see how they are applied together, as shown below (click the image to enlarge):But being a PPC nerd, I wanted to understand the math myself. Let’s break it down.One Bid AdjustmentWhen one bid adjustment is set, that’s the amount the bid will be adjusted when the condit... > Read more

April 09, 2013     |   Written by: Phil Kowalski   |   Posted In: AdWords Tips   |   Comments: 6

Bing Says AdWords Enhanced Campaigns Not in Customer's Best Interest

In a bid to capitalize on widespread discontent and outrage in the SEM community over Google AdWords enhanced campaigns, Bing today reiterated their view that EC’s are essentially a bad move and indicated that they will not be following Google’s lead as far as their product development efforts are concerned.

Bing Champions “Advertiser Choice,” Implies that Google Doesn’t CareWhile Bing’s announcement itself is pretty straightforward, they used a 1200-word blog post to indict Google of not providing “advertiser choice.”The blog post enumerates a litany of complaints that have been leveled against Google in recent months, including the notion that:Bundling of tablet and desktop advertising as a single target is worrisome given that there is research that shows tablets convert ... > Read more

April 05, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 3

Dynamic Remarketing Ads: The Future of Google Remarketing

Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care.

Google Remarketing: The Old WayFor any e-commerce website, it is becoming more and more important to have a Google Merchant Account set up. Merchant accounts are becoming extremely valuable within AdWords, as they feed your PLAs (Product Listing Ads, soon to be replaced with Google Shopping Campaigns), Product Extensions, and now your remarketi... > Read more

April 01, 2013     |   Written by: Tony Testaverde   |   Posted In: AdWords Tips   |   Comments: 33

The Mystery of Quality Score

Quality score can be confusing, there’s no doubt about it. Many different factors can affect it, and it can be difficult to determine how to influence it. It’s also in a state of constant evolution, so every time you think you have it down pat, think again. There’s no need to pull your hair out though – I am going to show you what you need to focus on to start seeing more 10’s in your account!(More: Revisiting the Economics of Quality Score: Why QS Is Up to 200% More Valuable in 2013)Google defines its Quality Score using the following components:Past click-through rate (CTR) of a keywordPast CTR of a display URLAccount history (overall CTR for ads and keywords)Landing page qualityRelevance of keywords to adsRelevance of keywords to search queriesGeographic performancePerformance... > Read more

March 29, 2013     |   Written by: Billy McCaffrey   |   Posted In: AdWords Tips   |   Comments: 2

Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013

Just over 4 years ago, Craig Danuloff at Click Equations wrote an article called “The Economics of Quality Score” that provided a simple model to determine the value of Google Quality Score in your AdWords account.We all know the value of Google's Quality Score in a high-level sense – Quality Score plays an important role in determining your Ad Rank, which is how Google determines the position in which your ad appears, which in turn determines the amount of exposure and clicks your ads will receive.

We also know that Quality Score plays a very important role in determining how much you’re charged per click. A now famous video by Hal Varian, Google’s Chief Economist, helped clarify this point – that your cost per click is calculated using the formula: Ad Rank of the ad below your... > Read more

March 26, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 10

The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion

Like any good carpenter, as a PPC manager you need to have a number of tools available to you in order to get the job done and done right. Through the years, I have come to find a number of different PPC tools to help in a variety of different areas, from competitor analysis to setting up conversion and analytics tracking.

Here are some of my favorites!PPC Tools for Setting Up Analytfics and Conversion TrackingGoogle Analytics URL Builder: One of the most time exhausting tasks is setting up Bing in order to properly track it in Analytics – you have to go in and add the special coding to the ad (or even keyword) destination URLs. Google offers a simple tool that allows you to fill in a few fields and then spits out a full URL with Analytics codes added! Just change the destination URL to ... > Read more

March 25, 2013     |   Written by: Randi Lucius   |   Posted In: AdWords Tips   |   Comments: 2

'What Do Those Plus Signs Mean?' Modified Broad Match for Beginners

Almost every week a client asks me, “What do those plus signs mean?” and I am constantly reminded that even though this keyword match type is fairly common, there are still a lot of people who have no idea it exists.If you haven’t caught on yet, this match type is known in AdWords as the Broad Match Modifier, but it is more commonly and widely known as simply Modified Broad.

People tend to shy away from using this match type because they don’t understand what it means or how it works. It can also be a time-consuming task to add the plus signs to each of those keywords you want to switch, but in the long run, this match type can be a big help to your account.Essentially the idea is that whatever keyword you put the plus sign in front of is a “modifier” to the broad match keyword... > Read more

March 22, 2013     |   Written by: Lisa Wilkinson   |   Posted In: AdWords Tips   |   Comments: 9

AdWords' Trick to Click Policy: Can You Use the Words 'Click Here' in Display Ads?

Recently I had a heated argument with one of our clients about using the word “click” in Google AdWords display banner ads. There are many questions about inappropriate language on Google AdWords, especially for banner or flash ads. Most advertisers take unnecessary precautions because they are worried that the design will be disapproved by the Google Policy Team.

Google prohibits advertisers from using the word “click” or “click here” as a call to action in text ads, which is clearly stated on the Google Policy Page under “Inappropriate language”:The words “click” or “click here” could be easily replaced in these text ads by the words follow, see, check, find etc.However, as a Paid Search Strategist at WordStream, I receive a lot of questions when it comes to a ban... > Read more

March 20, 2013     |   Written by: Sergey Rusak   |   Posted In: AdWords Tips   |   Comments: 5

Dear eBay, Your Ads Don't Work Because They Suck

 Does Google AdWords work? There’s a story making the news this week about how eBay supposedly wasn’t able to make paid search work for them so they stopped using Google AdWords. Ray Fisman, who wrote up the study for Harvard Business Review, said “Their findings suggest that many paid ads generate virtually no increase in sales, and even for ones that do, the sales benefits are far eclipsed by the cost of the ads themselves.

”I couldn’t help but laugh when I read this, and I’m sure many of you did as well, because it’s pretty well-known within the search engine marketing community that eBay is the butt of many jokes when it comes to adopting advertising best practices.eBay is probably the world’s biggest abuser of an ad writing tactic in AdWords known as Dynamic Keywor... > Read more

March 13, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 68

3 Reasons Your Keyword Has a Low Quality Score

When Larry Page and Sergey Brin first launched the Google search engine in January of 1996, no one, including the creators, realized the gold mine that they had just designed. By May 2011, Google had surpassed 1 billion unique visitors per month and had expanded to much more than just a search engine.

Now with Google+, Gmail, Maps, Drive, Chrome, Shopping, News, YouTube and perhaps a self-operating automobile in the near future, Google has revolutionized the internet and, whether we like it or not, our lives as well.Despite of the impact that Google has had on both our professional and personal lives, operating and understanding their advertising system can be a frustrating and tiresome process. As a Customer Success Specialist here at WordStream I get all sorts of questions; however the m... > Read more

March 05, 2013     |   Written by: Drew Roy   |   Posted In: AdWords Tips   |   Comments: 12

Be Certifiably Awesome at Paid Search – Tips on Getting AdWords Certified

 I swore I’d never study for anything ever again once I graduated college. That was until I started a career working in paid search. Until I got into the field, I had no idea what paid search even was. And I certainly didn’t think it was anything I’d ever understand. What is PPC? What is AdWords? I refuse to learn!However, being in a particular field requires expertise, of which I had none.

My only option was to shake off the cobwebs and put my studying hat back on. But where to start? Sure, I could do some research on my own, maybe pick up a pointer here or there. That didn’t seem sufficient enough, especially if I was planning to make a career in this field. I thought that I would need a source of substantial information, and where better to turn to than Google AdWords itsel... > Read more

March 04, 2013     |   Written by: Billy McCaffrey   |   Posted In: AdWords Tips   |   Comments: 4

AdWords Targets Mobile App Market with New Mobile App Promotion Ad Format

Google has rolled out a new ad App Promotion Ad that allows users to download your app from iTunes or the Google Play Store, adding to their already impressive line-up of mobile innovations.They've also rolled out a new mobile app promotion ad template for advertisers to easily create the new App Promotion ads.

The New App promotion ads are like the next version of click-to-download ads which have existed for several years now.The new App Promotion Ads are only available if you’ve upgraded to enhanced campaigns. Google recommends that advertisers create new new app promotion ads to replace the older, existing click-to-download ads, in order to take advantage of new built-in, smarter ad-targeting capabilities of the App Promotion Ad.Both the new ad-creation template and upgraded click-to-d... > Read more

March 01, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 9

When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position

Everyone always asks me, “What’s a good click-through rate?” The standard answer I always hear is 2%. My answer is always, it depends.If you don’t want your Quality Scores to suffer, you need to think twice about always targeting a 2% CTR. Quality Scores are very dependent on your CTR by Average Position, so it’s worth getting a good understanding of what this means.

So, what does it mean? People will usually click on the top ad of a SERP (search engine results page), because, well, it’s the first thing that they see. Position 1 will always have a high CTR, and CTR will continue to descend naturally in positions 2, 3, 4 and so on. This being the case, Google knows that position 1 and position 4 are not created equal, and therefore does not treat them equally.Google does not want... > Read more

February 22, 2013     |   Written by: Tony Testaverde   |   Posted In: AdWords Tips   |   Comments: 23

New Google AdWords Offer Extensions Integrate Discount Offers with Search

Google Offer Extensions are the latest and greatest AdWords advertising extension, enabling advertisers to make some powerful adjustments to their standard-issue Google ads. Offer Extensions integrate offers with search, allowing you to attach a clickable coupon, rebate, or discount offer to any standard Google Search ad.

Previously, Google Offer Extensions were available in a private beta for select AdWords advertisers. The feature is now on track to be rolled out to all advertisers along with a ton other changes by the end of February. We're excited to introduce to you how Google Offers for mobile could look like.Here’s what an AdWords Offer Extension looks like in the wild:How Do AdWords Offer Extensions Work?Advertisers can attach a redeemable offer to their regular Google search ad. ... > Read more

February 21, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 6

4 Ways to Use Filters to Focus Your Search Query Analysis

Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.One of my favorite tools to use within WordStream Advisor is the QueryStream tool.

(If you’re not using WordStream, it’s analogous to the Search Terms Report on the Keywords tab in AdWords.) Using different filters in QueryStream to help you find useful insights is like using a good pan in a real-life stream when you’re looking for gold.While QueryStream is powerful, it can be a beast to examine if you have a lot of data. Here are four ways that I tackle QueryStream using filters to get the most out of my search query information:1. Filter out already existing ... > Read more

February 20, 2013     |   Written by: Phil Kowalski   |   Posted In: AdWords Tips   |   Comments: 3

AdWords Budgeting: Not All Campaigns Are Created Equal!

A half score and three years ago Google brought forth on this continent, AdWords, conceived in search, and dedicated to the proposition that not all campaigns are created equal.Your campaigns are engaged in a great civil war, testing whether that campaign, or any campaign you conceived and so dedicated, can long endure.

We are met on a great battle-field of that bidding war. We have come to dedicate a portion of that campaign, as a final resting place for those keywords who gave their max CPC so that that campaign might live. It is altogether fitting and proper that we should do this.But, in a larger sense, we cannot dedicate – we cannot consecrate – we cannot hallow – this auction. The brave campaigns, active and paused, who struggled here, have a budget, far above our marketing goa... > Read more

February 15, 2013     |   Written by: Lisa Wilkinson   |   Posted In: AdWords Tips   |   Comments: 0

4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing

Are you the one who transferred an entire Google AdWords account into Bing Ads? But do you actually manage your new Bing account? It’s now easy to copy an account from Google to Bing, but that doesn’t mean that your account will be performing the same in the Bing sponsored results.Bing Ads is a completely different system with its own set of rules, and it is doesn’t matter how thoroughly you work inside your Google AdWords account – that won’t necessarily help you in Bing.

As a Paid Search Specialist at WordStream, I work with many accounts and I hear all the time: “Do your work on AdWords and we’ll move it to Bing when you’re all done.” Yes, that is easy but it is not the right approach to utilize the different networks. When I actually log in to Bing accounts I can see m... > Read more

February 14, 2013     |   Written by: Sergey Rusak   |   Posted In: AdWords Tips   |   Comments: 5

Remarketing with Google Analytics

Back in December, Rich Griffin created a Google Remarketing Cheat Sheet which laid out a “how to” on setting up a remarketing campaign. For those of you who are not as familiar, Google remarketing allows advertisers to engage with users who were once on your website, giving you the opportunity to serve them with an ad as they browse the web.

These remarketing campaigns have proven to be effective in capturing those visitors who were once interested, but never completed the desired conversion we hoped they would.Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.New Remarketing CodeThe days of creating new remarketing codes for ... > Read more

February 13, 2013     |   Written by: Patricia Caltabiano   |   Posted In: AdWords Tips   |   Comments: 3

AdWords Geo Targeting Demystified – Advanced Location Options

I can’t tell you how frequently I receive frustrated emails from clients who encounter surprises in their geo reports. Why is Google showing their ads to people in India if their geo targeting is set to New Jersey? Geo targeting seems like one of the easiest decisions you can make when setting up an AdWords campaign, but it’s not as straightforward as it may seem.

Let’s say I run a website that sells baked goods within Maryland. By default, my geo-targeted ads would be eligible to show to searchers who:Are physically located in Maryland: This one is pretty straightforward. As long as the searcher’s IP address is located within my target region, Google can show my ads.Are located outside of my target area, but are looking for products in my area: This searcher could be in Boston, but... > Read more

February 11, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 18

It's Not Too Late. Capture Last-Minute Intent this Valentine's Day!

You might be thinking two things to yourself when you read the title. One, “I don’t sell flowers or hallmark cards - why should I have a Valentine’s Day game plan for my PPC account?” Or two, “It’s definitely too late to create a PPC campaign for the holiday coming up. It’s next week for crying out loud!” Well, think again!According to Google, this year’s projected Valentine’s Day sales are expected to hit $18.

6 billion with about 40% of smartphone owners doing shopping research online and 46% of tablet users joining the party. From my years of independent field research, I have concluded that there are two types of shoppers out there: Slackers (of which are mostly males) and planners.As an advertiser, you have 18.6 billion reasons to put some effort into setting up a f... > Read more

February 08, 2013     |   Written by: Nefer Lopez   |   Posted In: AdWords Tips   |   Comments: 12

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

Google today announced a bold and sweeping set of changes to their AdWords PPC management platform in a bid to greatly simplify mobile ad campaign management – at stake is the future of Google’s advertising business itself. All of the new AdWords Enhanced Campaign features – which I believe will greatly increase both mobile advertising adoption and Google’s revenues from mobile search – will become available to customers by the end of the month.

In this article, I’ll walk through AdWords Enhanced Campaigns in detail. If you’re interested in the growing mobile search space (and you all should be!), pay close attention. These changes will affect all advertisers before the end of the year and fundamentally change the online ad landscape as we know it.Table of Contents:Enhanced C... > Read more

February 06, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 47

You Have 30 Minutes to Work on Your AdWords Account. What Should You Do?

Everyone wants to know the "magic formula" to set up and manage your AdWords account. To put it simply, you're out of luck. There really is no "right way," but there certainly are ways that are "more right" than others.Figuring out how to spend the limited time you have in AdWords can be a daunting task.

Since no two accounts are the same, it is equally difficult to put together a workflow that will encompass every account. Keeping that in mind, below is my guide to optimizing and then maintaining your AdWords account in minimal time.Ensure Your Ad Groups Are GranularGoogle recommends keeping Ad Groups between 20-30 keywords. I find this misleading. The single most important thing I stress to my clients is to keep your ad groups small and defined. That means keeping every keyword in an Ad ... > Read more

February 04, 2013     |   Written by: Ben Cohen   |   Posted In: AdWords Tips   |   Comments: 8

Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives

 Imagine you’re managing a campaign for a product that sends videos over optical fiber. Would you think to set “Justin Bieber” as a negative keyword? I know I wouldn’t. As it turns out, this is one of the best moves my client, Rolands, has made.Rolands oversees paid search for AD Net, a Taiwanese manufacturer of Formosa cables.

A few weeks ago, as he was mining his search query data, he noticed that his ads were showing to searchers looking for videos of Justin Bieber—not exactly his target audience!He quickly realized that Google considered “Bieber” to be a misspelling of “fiber,” which is one of the most prominent keywords in his account. There were so many variations of Bieber queries that Rolands found himself “cleaning Biebers for the next few weeks.”If you... > Read more

January 29, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 12

New Webinar: Top 10 Ways to Outsmart Your PPC Competition in 2013

Join us for our next free webinar: The Top 10 Ways to Outsmart Your Competition in 2013. This webinar will take place next Wednesday, January 23 at 1 pm EST.I'll be presenting along with Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero, to show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout the year, and stay ahead of your competition!You’ll learn how to:Improve your Quality ScoresGet through to potential customers at the end of the funnelSpend less per lead, and more!After registering you’ll receive a confirmation email with instructions to join the webinar.

Even if you can't make the live webinar at this time, sign up anyway. We'll send you the slides and recording of the webinar after the... > Read more

January 18, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Sign Up for PPC Hero’s Hero Conference

Tonight (January 11, 2013) at midnight is the deadline for early registration of Hanapin Marketing’s Hero Conference, a 3-day, all-PPC conference in Austin, TX, April 8-10.Three great reasons to sign up for Hero Conf todayI’ll be speaking! And I’d love to meet you. Check out the full list of speakers to see all the PPC heroes you’ll be able to learn from – including my friends and colleagues: Bryan Eisenberg, Chad Summerhill, George Michie, Elizabeth Marsten, Jeff Allen, Joe Kerschbaum, Shawn Livengood, Noran El-Shinnawy, Matt Van Wagner, and many more.

And me! :)Bang for the buck. Hero Conf has a low speaker to attendee ratio for more one-on-one time, and is less expensive than similar industry conferences. (And you get the best price if you sign up today.)Total PPC focus. A lot... > Read more

January 11, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

25 PPC Tips & Tricks to Try in 2013

The gym is always extra-crowded this time of year, full of people redoubling their fitness efforts and trying to stick to their weight loss resolutions. The good news is, you can apply the same enthusiasm to your AdWords account without having to park at a crowded gym and fight for a spot on a bench or in your favorite class!Are you ready to kick some AdWords ass in 2013? Try out these 25 tips from our Customer Success team to save time and money and get better results.

Enable SitelinksSitelinks! They are quick and easy to implement (through WordStream software or AdWords), cost no additional money and can have an enormous impact on CTR’s.Erin Sagin, Customer Success SpecialistLog Your PerformanceI track my results daily. First thing I do every morning is log yesterday’s account le... > Read more

January 03, 2013     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 41
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.