AdWords Tips

The Ultimate Guide to the Google AdWords Audience Tab

Recently we’ve been running a series of in-depth guides to various parts of the AdWords interface. So far, we've covered:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign SettingsCreating & Analyzing AdWords AdsIn the coming days here on the blog we’ll be continuing with this series, focusing next on the Google AdWords Audience tab.

Display ads are now an over $5 billion dollar business for Google and growing rapidly, and understanding how to leverage tools like audiences within your AdWords display campaigns can be a powerful means of driving large amounts of targeted traffic. For that reason, we’ll walk through the audience tab and cover:What is an “AdWords audience”?How can you leverage the reporting data in the audience tab to help optimize your... > Read more

February 02, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Basics: 5 Things to Get Right First

We’re in the midst of a series of posts designed to explore different pieces of the AdWords interface in-depth. The idea with these series is to make what’s become a pretty daunting and complex interface more accessible for the average AdWords advertiser. Thus far we’ve covered:Google AdWords Ad ExtensionsGoogle AdWords Reporting via the Dimensions TabGoogle AdWords Campaign SettingsCreating & Analyzing Google AdWords AdsAnd while we certainly hope and think that these guides have been useful (and will be continuing the series of series by focusing on the audiences tab next) it’s also valuable to pull back and help focus those same advertisers we’re trying to help with these guides by emphasizing that while having a thorough understanding of the AdWords interface is great, ge... > Read more

January 30, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Analyzing Your Google AdWords Ads

This is the fifth and final post in our series on creating and analyzing Google AdWords ads. In the previous four installments we’ve covered:Creating a Google AdWords Text AdCreating a Google AdWords Image AdUsing the Google AdWords Display Ad BuilderCreating Google AdWords Video Ads & Mobile AdsThis post will focus on analyzing the AdWords ads you’ve created.

How to Analyze Your Ads within the Google AdWords InterfaceIf you’re looking to evaluate the performance of your ads, an obvious first step is to take a look within the AdWords interface to see how ads are performing. Here you can do things like customize date ranges, look at cost, click, impression, and conversion data, and quickly make changes to your ads:This is a very useful view and interface if you’re optim... > Read more

January 24, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

What Industries Contributed to Google's $37.9 Billion in 2011 Revenues?

The Industries that Spent the Most on AdWords and What It Tells Us About the State of the US EconomyOn the heels of Google’s “disappointing” earnings announcement last Thursday – they generated a whopping $37.9 billion in revenues in 2011 – we conducted our own analysis to determine the top 10 industries that spent the most money on Google advertising last year.

The results are summarized in our Google revenues infographic, also shown below (click the image to enlarge).Google AdWords Revenue:Top 10 SpendersRevenue DataRevenue SourcesGrow Your Business With PPCWe think that the results of our analysis reveal some surprising insights into the current state of the US economy – read on for more commentary.The Top 10 Industries that Spent Big on Google AdWords in 2011Finance & I... > Read more

January 23, 2012     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 43

How to Create Video Ads & Mobile Ads in Google AdWords

This is the fourth post in a series on creating and analyzing Google AdWords ads. Previously in the series we’ve covered a variety of topics related to AdWords ads:How to Create a Google AdWords Text AdHow to Create a Google AdWords Image AdHow to Use the Google AdWords Display Ad BuilderIn today’s post, we’ll be focusing on how to create video ads and mobile ads via Google AdWords.

Creating Video Ads with Google AdWordsThe first step to creating a video or mobile ad is very similar to the way you would create an image or text ad. Go to the Ads tab and select “Video ad” or “WAP mobile ad” from the “New ad” dropdown menu:We’ll start with video ads. The first choice you’re presented with is selecting a video ad template:The templates include:YouTube Promoted Video Templa... > Read more

January 19, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 3

How to Use the Google AdWords Display Ad Builder

This is the third post in our series on creating and analyzing Google AdWords ads. In the first two posts we walked through creating an AdWords text ad and creating an AdWords image ad. Today’s post will focus on an alternate means of creating AdWords image ads: using the Google AdWords display ad builder.

Using the Google AdWords Display Ad BuilderThe display ad builder has a lot of different features and options, so we’ll walk through some of the different things you can leverage the tool for in your AdWords campaigns. First you navigate to the tool and start to create a new ad with it:The first decision you’re faced with is the type of “template” you want to leverage in your campaign. In the left navigation of the display ad builder product you have a lot of options:As you can ... > Read more

January 16, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 6

How to Create a Google AdWords Image Ad

This is the second post in a series on Google AdWords ads. In the first post we covered how to create and optimize text ads, and in this post we’ll focus on how to create image ads for your Google AdWords campaigns.How to Set Up Your Google AdWords Image AdsFirst we’ll walk through the actual mechanics of creating an AdWords image ad.

Go to the Ads tab in AdWords, then select “Image ad” from the “New ad” drop-down menu:Then you can associate your ad with an ad group, upload your image (more on that below), and fill out a few additional fields:You’re able to upload your image (note the 50k max limit, as you may need to compress some image files) and then you designate:Image Name – This is mainly for your own housekeeping, so choose something logical that would be helpful for... > Read more

January 12, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 14

AdWords Experts Share the Secrets of Their PPC Success, Part 14

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

January 10, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

How to Create a Google AdWords Text Ad

This is the first post in a series on creating ads within the Google AdWords interface. The focus of this post will be creating text-ads within AdWords.Creating a new text ad is pretty straightforward. From within the Ads tab, click “Text ad” in the “New ad’ dropdown menu:Here you'll be able to insert the text of your new ad.

Once you’ve created an ad within the Ads tab, you can easily customize the text and preview your ad:The components of the ad are well-known to most AdWords advertisers:The Headline – The headline, as you can see from the preview, is highlighted and is your primary opportunity to capture attention.Description Lines – This is your opportunity to better describe your offering and compel the searcher to the action you want them to take next.Display URL – T... > Read more

January 09, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

Google & WordStream Present 3 Paths to PPC Success [Webinar]

Nobody knows AdWords better than the experts at Google themselves, right? (Hint, hint: They're the ones who are taking your money!) So we went straight to the experts, and we’re partnering with Google to offer a new webinar next week:WHAT: 3 Paths to PPC Profitability for Small BusinessesWHEN: Wednesday, January 11 at 1:00 pm ESTWHO: Howard Tung, Strategic Partner Manager for Google Channel Sales, & WordStream Founder/CTO Larry KimWHY: If you answer “yes” to any of these questions, this webinar is for you:Do you feel that PPC is a waste of time and money?Do you question the viability of online marketing for your business?Do you need to scale your lead gen efforts but don’t know how?Do you think your business or budget is too small to use paid search marketing?With the right too... > Read more

January 05, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Ultimate Guide to Creating & Analyzing Google AdWords Ads

Over the course of the past few months we’ve created a series of series focusing on various aspects of the Google AdWords interface. Thus far we’ve covered:Google AdWords Ad ExtensionsThe Google AdWords Dimensions Tab & AdWords ReportingGoogle AdWords Campaign Settings & the AdWords Settings TabWhile Google offers their own help sections, the materials there tend to be pretty dry and of course are more geared towards the mechanics of using the interface in the way that Google wants you to use, rather than being centered around best practices for the advertiser.

And, as many of you have realized, the AdWords interface and managing AdWords campaigns has become really complex and too difficult for many busy AdWords advertisers.As a result, we’re continuing with our collection of... > Read more

January 05, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Quick Wins: Two Reports that Could Save You Thousands

If you’ve ever worked with small to medium-sized businesses on search marketing campaigns, you know that there are a lot of smart, busy people running their own AdWords campaigns. Often times these campaigns are driving lots of qualified traffic, but the people managing the campaigns don’t have much time to dedicate to making optimizations within the campaigns.

For that reason “quick wins” within an AdWords account can be very valuable to these types of advertisers, so we wanted to show you two quick reports that you can use within your campaigns that will frequently unearth some campaign inefficiencies that you didn’t realize were there.Quick Win #1: Are Search Partners Generating Quality Traffic?Each of these reports will show you a dimension of your campaigns that you might not... > Read more

January 04, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

AdWords Experts Share the Secrets of Their PPC Success, Part 13

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

January 03, 2012     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Guide to Google AdWords Advanced Settings

This is the final installment in our series on Google AdWords Campaign Settings. Previously we’ve covered:Naming and organizing your Google AdWords campaignsLocations and language settings within the AdWords settings tabGoogle AdWords bidding and budget settingsNetworks and device settings in Google AdWordsAnd in this post we’ll walk through the “advanced settings” section within AdWords campaign settiings to explain how they work and how you can best use them.

What’s Available in Google AdWords Advanced SettingsWithin the settings tab are a number of different options surrounding how your ads are displayed, targeted, and served:SchedulingAd DeliveryDemographic BiddingSocial SettingsAutomatic Campaign OptimizationAdWords Campaign ExperimentsIn this post we’ll walk through each a... > Read more

January 03, 2012     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Adwords Voucher - 20 Google AdWords Vouchers worth $2000 in Total

Ring in 2012 with these 20 AdWords vouchers to help your small business marketing efforts. Please find below 20 adwords promotional vouchers worth $100 each - for a total of $2,000 in AdWords vouchers! These adwords voucher codes are totally free and you can use them to: If you're an advertiser, you can start a new AdWords PPC Account to get more customers If you're a PPC Agency, Give these AdWords vouchers to your new customers and apply the AdWords credit on their behalf Reduce sales objections: A $100 adwords voucher can help bing on new customers on AdWords without the risk!.

New to Google AdWords? Check out Our Most Popular AdWords Articles! To maximize the value of your free google adwords voucher, read some of our most popular Pay Per Click Marketing tutorials: PPC Budgeting B... > Read more

December 30, 2011     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 20

Guide to Google AdWords Networks & Devices Settings

This is the latest installment in a series on Google AdWords campaign settings. In the first post in the series, we talked about how to name and organize your Google AdWords campaigns, in the second post we focused on locations and languages settings within the AdWords settings tab, and in the third post in the series we offered best practices around Google AdWords bidding and budget settings.

In this post we’ll walk through the networks and devices settings within the AdWords campaign settings options.Google AdWords Network TargetingThe first set of options for AdWords advertisers lies within the AdWords network targeting menu. Your first option is to target “All available sites” or “Let me choose”:As you can see Google is “recommending” targeting all available sites fo... > Read more

December 29, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

AdWords Experts Share the Secrets of Their PPC Success, Part 12

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

December 19, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 1

Guide to Google AdWords Bidding & Budget Settings

This is the latest in a series of posts on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns and in the second post we focused on locations and languages settings within the AdWords settings tab. The topic for this post is bidding and budget settings for AdWords campaigns.

Google AdWords Bidding SettingsAdWords' bidding options offer advertisers a variety of ways to manage bids:Focus on ClicksThis bidding option allows you to manage your bids at the cost per click (CPC) level. When focusing on clocks you can make use of a few different options.Manually setting bids for clicks means you can control your bids at the keyword level and set the maximum cost you’re willing to pay for clicks.You can also cede c... > Read more

December 19, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Guide to Google AdWords Language & Location Settings

This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.Google AdWords Location SettingsAfter you name your campaign the first big choice you’re presented with is what location or locations to target:You can use one of the defaults, or choose a specific region.

For this you can also use the map function and target either a specific location or locations, or a radius.In our guide to geo-targeting with AdWords, we talk about a two-pronged approach to targeting a specific region with a cohesive location and keyword targeting strategy (note: the actual functionality has changed since... > Read more

December 15, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

AdWords Experts Share the Secrets of Their PPC Success, Part 11

This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords E... > Read more

December 13, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Campaign Best Practices: How to Name & Organize Campaigns

This is the first post in our series on the GoogleAdWords settings tab, where we’ll be looking at various options and best practices surrounding settings within your AdWords campaigns.In this post we’ll be focused on the general idea of what you actually designate as a campaign, and how you settle on a naming convention.

For a lot of first time advertisers this seems pretty straightforward, but there are actually a lot of considerations that go into making a sound decision about how to organize your campaigns and even how to name them so that as your account grows your campaign structure can easily scale with it.Creating an AdWords Campaign Structure: What Do You Need Categories For?In thinking about your AdWords campaigns you want to consider: what actually deserves its own campaign? ... > Read more

December 12, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 1

PPC Budgeting Best Practices for 2012, Part 2

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.2. Base Your Budget on ProfitabilityThis tip seems pretty straightforward, but with all of the nuts and bolts and minutiae that go into running successful PPC campaigns, managers sometimes forget to focus on the most important metric: profitability.

As with all things PPC and marketing in general, remember to base your decisions on profitability and the way your business actually runs. Areas of your account that are more profitable should get more attention and more of your budget.3. Don’t Arbitrarily Cap Profitable SpendIf your cam... > Read more

December 08, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 2

PPC Budgeting Best Practices for 2012: New (Free) Guide!

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read the introduction and the first tip below. Click here to download the full guide.PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 BudgetAs the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012.

If you’re relatively new to pay-per-click (PPC) marketing, you’ll probably find that budgeting for this channel can be a challenge.Setting budgets for your PPC campaigns is complicated, but it doesn’t have to be difficult. In this paper, we’ll walk through ten best practices to help you get the most from your PPC budgets in 2012.1. Getting Started: How to Determine Your Ini... > Read more

December 07, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

AdWords Experts Share the Secrets of Their PPC Success, Part 10

This is the 10th in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7AdWords Experts Share the Secrets of Their PPC Success, Part 8AdWords Exp... > Read more

December 05, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 0

Google AdWords Settings: The Ultimate Guide to the AdWords Settings Tab

Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab. This will be the first in a series of posts about AdWords campaign settings:As with each of these series, the main objective here is to help AdWords advertisers better navigate the increasingly confusing AdWords interface, and also to be able to help impart best practices for setting up your AdWords campaigns.

If you can’t wait for the individual posts in the series and want a quick AdWords campaign audit as to whether you’re adhering to best practices within your AdWords campaign, WordStream has a free performance grader which... > Read more

December 05, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 4

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

This is the last post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportGoogle AdWords Free Clicks ReportIn this post, we’ll be walking through the call details report in the AdWords dimensions tab.

What Is the AdWords Call Detail Report?The Google AdWords call detail report offers data around AdWords-enabled call tracking via call metrics or AdWords call extensions.In general call extensions from AdWords leverage Google Voice to allow you to track not just activity on your site (v... > Read more

December 01, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0

Free Clicks? The Google AdWords Free Clicks Report in the Dimensions Tab

This is the latest post in a series on Google AdWords reporting from the dimensions tab. In previous posts we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportIn this post, we’ll be walking through the free click report in the AdWords dimensions tab.

What Are “Free Clicks” According to AdWords?First we need to determine what Google is defining as “free clicks.” The free clicks report provides you with data about how people interact with different components of your ad, and about actions they take. It's important to note that these "free clicks" aren't all c... > Read more

November 28, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 2

Using Excel for Google PPC: Fun Stuff and Hard Stuff

If you own a small company and use or are considering using Google pay-per-click (AdWords) for your goods and services, this article is meant for you. I’m including two practical Excel techniques in this article: How to write Google PPC ads using Excel.How to estimate profit/loss for a Google PPC campaign.

Fun Stuff – Writing Google PPC Ads with ExcelFirst the fun stuff. Seven years ago when I ran my one and only Google PPC campaign (a profitable one), I really didn’t enjoy writing Google pay-per-click ads. I hated counting the letters in the ads to meet Google’s criteria.Ad line #1: 25 characters.Ad line #2: 35 characters.Ad line #3: 35 characters.I wrote the ads on scraps of paper when I had creative flashes. Naturally I lost some of the slips of paper and started using ... > Read more

November 23, 2011     |   Posted In: AdWords Tips   |   Comments: 4

AdWords Experts Share the Secrets of Their PPC Success, Part 8

This is the eighth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. For more in this series, see:AdWords Experts Share the Secrets of Their PPC Success, Part 1AdWords Experts Share the Secrets of Their PPC Success, Part 2AdWords Experts Share the Secrets of Their PPC Success, Part 3AdWords Experts Share the Secrets of Their PPC Success, Part 4AdWords Experts Share the Secrets of Their PPC Success, Part 5AdWords Experts Share the Secrets of Their PPC Success, Part 6AdWords Experts Share the Secrets of Their PPC Success, Part 7This week’s AdWords expert interview is with Antonia Matthews, Online... > Read more

November 22, 2011     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 1

Automatic Placement Report: How to Report on Automatic Placements in the AdWords Dimensions Tab

This is the latest post in an ongoing series on AdWords reporting in the AdWords dimensions tab. In previous installments of the series we’ve covered:Google AdWords Dayparting – The AdWords Dimensions Time Tab ReportGoogle AdWords Conversion Reporting via the Dimensions TabGoogle AdWords Destination URL ReportGoogle AdWords Demographic ReportingGoogle AdWords Geographic ReportGoogle AdWords Search Term ReportAnd in this, the seventh post in the series, we’ll be focusing on the automatic placement report in the AdWords dimensions tab:What Is the Automatic Placement Report and Why Is It Important?The placement report is similar to the search query report in that placements are the targeting lever you use on the content network to determine where your ads will show.

This report is also ... > Read more

November 21, 2011     |   Written by: Tom Demers   |   Posted In: AdWords Tips   |   Comments: 0
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.