Blogging

If you own a small business, you confront a unique set of Internet marketing challenges. You may not have a large marketing budget, a substantial marketing staff, or expansive knowledge of the industry’s best practices. Luckily, there are blogs out there focused on helping small business owners market their product or service online.

1. Small Business Mavericks

Guest posting is a great way to promote and grow your blog. Websites are always looking for fresh content and love nothing better than good, free unique content. Glen Allsopp of ViperChill Viral Marketing is a great example of someone who's been able to build a very successful blog and a lot of "public success" by guest posting frequently on other websites. Glen was even able to earn 5 figures by guest blogging last year. So it's clear that guest posting can be a very effective strategy with lots of potential.

This morning, Chris Brogan wrote on his blog that he's planning to use Bing as his only search engine for 30 days. Day 1 of his little experiment didn't go so well—he found that a search for "Chris Brogan" returned, above his own blog, results for Chris Brown. His response? "Um, no."

Chris Brogan is a pretty well-known name, if slightly lesser-known than "Chris Brown." If he can't get top billing for his vanity search, how well can the rest of us plebes fare? I "googled" myself on Bing back when it launched and remember thinking the results were inscrutable and disappointing. I decided to try the same search again to see if the Bing results had gotten better (or worse).

Welcome to the WordStream Blog! We’ll be covering a variety of things related to Internet marketing here on the blog, but since we sell a keyword management tool, we thought we'd start there. So, in the next week, we'll be rolling out a series of keyword-related content. First, later on today we’ll be publishing our “search marketing philosophy”; a ten point search manifesto penned by WordStream founder Larry Kim. Additionally, we’ll be publishing our Keyword Management & Optimization Guide—a series of series that will cover: