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Conversion Rates

Why Video Landing Pages Kick Ass (& How to Make Your Own)

We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you?

Video landing pages

6 Things I Do to My Landing Pages When My Conversion Rates Suck #12experts

Oli GardnerWelcome to Day 6 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world.

11 Kick-Ass Call to Action Examples, and Why They Work

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end.

Call to action examples cowboys herding cats on horseback

Voice of the Customer: The Secret Weapon For Great Landing Page Copy

Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion.

New Webinar: Test Your Way to More Leads from PPC

If you’ve been attending WordStream’s recent webinars (or reading the blog), you already know some of the secrets to hacking AdWords – like how Quality Score is really calculated, and the secrets behind “unicorn” ads with super-high click-through rates.

Why You NEED Social Media Landing Pages (Not Just a Homepage!)

With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. Remember, folks who click your ads and links from social media sites are valuable visitors – they’ve actively engaged with your brand on a social network. In fact, J. Crew found that:

5 Cognitive Biases & How to Overcome Them On Your Landing Pages

You already know that highly optimized landing pages are crucial to the success of any paid search campaign. However, even the best landing pages don’t have conversion rates of 100%. Why? Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases.

The Clueless Marketer's Guide to Building a Landing Page from Scratch

We talk about optimizing landing pages a lot here at WordStream, but how do you go about building a landing page in the first place? You need something to optimize before you can start optimizing! There are many ways to go about building a landing page, from rolling your sleeves up and diving into coding one with HTML, CSS and JavaScript to using web services that allow you to customize landing page templates.

3 A/B Tests That Surprised the Heck Out of Us (See You at the Opties!)

A/B tests are a vital part of WordStream’s marketing efforts. Seriously, we split test everything: banner ads, registration forms, landing pages – you name it. My colleagues keep telling me that buying two different burritos for lunch then tweeting about which one I like best doesn’t count as “real” A/B testing, but I beg to differ.

Everything You Know About Conversion Rate Optimization Is Wrong

Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?

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