Submitted by Dan Shewan on Tue, 12/16/2014 - 09:31
We’ve talked about the importance of great landing pages many times before, but what about video landing pages? Including video in your landing pages can seem tempting, but as with most things, just because you can use video doesn’t mean you necessarily should. So, should you?
Submitted by Anonymous (not verified) on Tue, 12/09/2014 - 09:17
Welcome to Day 6 of 12 Days of Experts! This month, we're featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world.
Submitted by Dan Shewan on Mon, 10/20/2014 - 09:34
Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end.
Submitted by Brad McMillen on Thu, 09/11/2014 - 09:44
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion.
Submitted by Dan Shewan on Thu, 05/29/2014 - 08:34
Submitted by Megan Marrs on Tue, 05/27/2014 - 08:55
With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. Remember, folks who click your ads and links from social media sites are valuable visitors – they’ve actively engaged with your brand on a social network. In fact, J. Crew found that:
Submitted by Dan Shewan on Thu, 05/22/2014 - 09:26
You already know that highly optimized landing pages are crucial to the success of any paid search campaign. However, even the best landing pages don’t have conversion rates of 100%. Why? Well, because people are unpredictable, and sometimes, consumer behavior defies all logic – frequently due to cognitive biases.
Submitted by Dan Shewan on Mon, 04/21/2014 - 09:04
Submitted by Dan Shewan on Thu, 03/27/2014 - 07:31
A/B tests are a vital part of WordStream’s marketing efforts. Seriously, we split test everything: banner ads, registration forms, landing pages – you name it. My colleagues keep telling me that buying two different burritos for lunch then tweeting about which one I like best doesn’t count as “real” A/B testing, but I beg to differ.
Submitted by Larry Kim on Mon, 03/17/2014 - 09:28
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
But what is a good conversion rate? If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?