Google

Google Correlate: Google Trends in Reverse

Google has just released a nifty new addition to Google Labs. Today we welcome Google Correlate.Google Correlate – The Opposite of TrendsWhile Google Trends and Google Insights allow you to enter a search term and see the search trends, Google notes that:Researchers told us they want to enter the trend of some real world activity and see which search terms best match that trend.

In other words, they wanted a system that was like Google Trends but in reverse.Google Correlate is the response, allowing you to upload your own data series and get back a list of search terms that correspond with the real world trend.Taking Google Correlate for a Test DriveUpon first learning about Google Correlate, I was a little more than confused; science has never been my strong suit. But the Google Correla... > Read more

May 25, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Ramifications of a Lackluster Rapture: Google Trends and the Social Media Response

Saturday has come and gone, and the continuously impending apocalypse has been put off once again. No people levitating into the sky, no fiery asteroids hurtling towards earth, just a volcano in Iceland letting off some steam. Even the volcano’s biggest threat was that it might possibly disrupt flights in Scotland.

Very terrifying. By now we should be well accustomed to being disappointed about end time prophecies. With Y2K still fresh in many minds, hopefully we’ve developed a healthy enough dose of skepticism to be critical of such predictions.  Human history has been littered with apocalyptic predictions. Can you guess how many have come true? The World is Ending … Again But I suppose you can’t really place too much blame on people like Harold Camping, who... > Read more

May 23, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

AdWords Showing Display URL Domain in Headlines for Select Ads on Google

Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.Towards that end, they recently announced that display URLs domains will be included in headlines, stating that:…starting today, we’ll automatically show your display URL domain in the headline for select top placement ads on Google.

As a result, your brand will be featured more prominently in your ad, and you can use the text in the headline to highlight other information. Potential customers, on the other hand, will be able to more easily identify the site to which they’ll be taken after they click on your ad…When shown in the headline, the display URL will be separated from the rest of the text... > Read more

May 18, 2011     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 5

Facebook vs. Google: Battle of the Online Giants

Godzilla vs. Mothra, Freddy vs. Jason, Alien vs. Predator, and now this summer, coming to a theater near you: Facebook vs. Google.It’s no secret that social is the new currency across the internet, but Facebook’s recent attack on Google shows just how precious and coveted such social data is.Facebook Hires PR Firm to Bad-Mouth GoogleOver the past few days, there has been a lot of speculation concerning what mysterious entity hired the private PR firm Burson-Marsteller to encourage mudslinging against Google by pitching anti-Google stories to newspapers.

 Dan Lyons at the Daily Beast reports that they discovered it was none other than Facebook – and they found out just by asking.A Facebook spokesman admitted that the company hired Burson for two reasons:First, because it believes ... > Read more

May 13, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

Google's New Toys: Google Releases Site Speed, Business Photos, Search Globe

It seems we’re always talking about Google. Whether we consider it a friend or foe, it’s difficult to deny that much of SEO news revolves around every breath Google takes. And it’s true, you don’t hear folks saying “I don’t know, let's Yahoo it.” In keeping with its nonstop release schedule, Google recently announced several new features.

  Google Analytics Tracks Page Load Times Google is like an inspirational high-school teacher. He sees the potential in you that you have not yet discovered, and he’s always setting the benchmark higher and pushing you further. Google wants you to be the best you can be – for yourself, and for your users. That’s why with Google Analytics you now have the ability to track your page’s loa... > Read more

May 09, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Google Tests New SERP Format: Site Links to News Articles Replace Website Description in Branded News Searches

I saw this change in the Google SERP format today on a search for "CNN." Check out how Google has replaced the 2-line website description with up to three sitelinks with full-line descriptions corresponding to the headlines of trending news stories. Take a look here:See how you can click on "Obama won't release bin Laden photos: Reaction" and it will link directly to the article.

 It seems to be working this way on other major national media outlets, for example:USA TodayFox NewsWashington PostCBS NewsI guess on branded searches for media outlets, Google might be thinking something like...The anchor text on site links are too small for news articles (they're typically 1-3 words like "contact us" or whatever)The user probably doesn't care much for the website description (they obviously... > Read more

May 04, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 0

Osama Bin Laden's Death as Told by Social Media and Search Engines

While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.

So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more

May 04, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Google's Instant Preview Now Includes Ads!

Yesterday Google announced that their Instant Preview feature will now apply to ads. That means you’ll now be seeing that nifty little magnifying glass appear next to ads as well as organic search results. Clicking the Instant Preview magnifying glass brings up a window that lets users preview the ad landing page.

In the image below, you can see that my Google search for “flowers” brought up a few ads. Clicking the magnifying glass next to my 2nd ad, I got to see a preview page and was able to confirm that the ad would, in fact, lead me to a site with an abundance of beautiful flowers to sell (just seeing them all nearly makes me sneeze). Instant Preview allows users to preview the ads they are about to click on to ensure that the content of the landing page matches what... > Read more

April 27, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 1

Be Your Own Lewis & Clark with Google's Map Maker

In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.

Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more

April 20, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 1

Google Now Hiring Autocompleters for Google Suggest

If you were ever wondering how Google Suggest is so good at predicting your desired search, Google today revealed (through a job posting) some rare insight into exactly what powers Google suggestions.If you search on Google today with Google Instant on, you'll see a little link on the bottom of the suggested searches that says "We're Hiring Autocompleters", as shown here:Clicking on the highlighted link will take you to the job description of a Google Autocompleter (click here for a screenshot).

And here are some of the job description highlights... Required Responsibilities of a Google AutocompleterWatch anonymized search queries as they come in to Google.Predict and type completions based on your personal experience and intuition.Suggest spelling corrections when relevant.Keep ... > Read more

April 01, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 0

Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe

All day yesterday I watched the news of the Google +1 beta launch reverberate around the SEO space (see WordStream's own coverage for Google Plus One screenshots and impact on AdWords). There is a lot of great coverage and some interesting insights, including (but I can guarantee you not limited to): Danny Sullivan's take SEO Moz's response Coverage on Tech pubs And the list goes on.

Obviously if you're here at the WordStream blog, you're likely concerned with what this all means for SEO and AdWords. Let's try to unpack that step-by-step, thinking through the following questions: What's the actual, honest-to-goodness impact on SERPs tomorrow and in the next few months? How is Google likely to implement this data? What impact (if any) should this have on your marketing efforts -- today, ... > Read more

March 31, 2011     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 4

Search Gets Social (Again) with Google's +1 Button

Stemming from Facebook’s popular “Like” button, the search engine colossus Google is joining the social fray once again. Google’s new “+1” feature has just been introduced, and it’s quite exciting. Starting today, a small percentage of Googlers will see a +1 button next to search listings.

 If you aren’t seeing it and just can’t wait to try this new feature out for yourself, head over to Google Experiment and click “Join this experiment.” With Google’s new tool, when you click the +1 button next to a search result, it will light up, basking in the glory of your approval.  Now, when you or a friend search a similar topic, they can see that you recommended certain results. And if your buddy recommende... > Read more

March 30, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3

Google Testing Less than 10 Results on First Page

Last night I performed a Google search on my home computer, using Firefox. I only got four results back on the first page, though there were over 55,000 results total (see below). I was not signed in but Instant was on. It looks like Google is testing this style of SERP when it thinks a handful of pages are clearly the most valuable, relevant results for the query.

Presumably, some users would prefer fewer choices as long as those choices clearly addressed the query. Didn't either Sergey or Larry once say that in a perfect world, Google would return only one result? This page did not address my needs as a searcher, because I was specifically trying to determine where my own blog ranks for this query -- i.e., whether I rank on the first page. If this experiment became the norm, "the f... > Read more

March 16, 2011     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 8

JC Penney (NYSE:JCP) Busted by Google SEO Web Spam Cops for Black Hat SEO and Link Farms

Yesterday, the New York Times published an article exposing the black hat SEO tactics of J.C. Penney, explaining how jcpenney.com was able to obtain #1 organic search rankings (unpaid or natural search listings) for virtually everything the retailer sold including searches for "bedding" or "dresses" or "Area Rugs," and enjoyed near-the-top first page rankings for searches like "skinny jeans," "home decor," "furniture," "comforter sets" etc.

The New York Times looked into JC Penney's link profile and uncovered a massive web of thousands of pages of blog spam and paid links linking to the J.C. Penney website, rich with relevant, descriptive anchor text designed to fool Google’s ranking algorithms. The New York Times presented their findings to Google. Googler Matt Cutts, head of SEO websp... > Read more

February 14, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 6

mbzrxpgjys - Bing Copies Google - The Bing Sting - But Who Cares

The newswires are today reporting that Google is accusing Bing of copying their results. In a ridiculously dorky plot, Google spent months developing a Bing sting operation. They created random words such as "mbzrxpgjys" or "hiybbprqag" that had no legitimate matches on Bing or Google searches.  Google then it created its own "honeypot page" (yes, they actually called it a honey pot page! lol) with Research in Motion at the top of the page.

Within a couple of weeks Research in Motion began appearing at the top of Bing searches for mbzrxpgjys. The following screenshot illustrates the search results for mbzrxpgjys on Bing and Google: Stefan Weitz, director of the Bing search engine at Microsoft, admitted in an interview that the company studies how certain users interact with Goog... > Read more

February 02, 2011     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 4

Google Changes Algorithm to Appease Media ... Or Not

On Black Friday, the New York Times ran one if its oh-so-savvy pieces about Google, demonstrating once again its deep understanding of SEO. </sarcasm> The article, titled "A Bully Finds a Pulpit on the Web," tells the story of DecorMyEyes, an eyeglasses business with an ungrammatical brand and a bad attitude.

The owner, whose name, believe it or not, is Vitaly Borker, claims that horrible service – we're talking criminally bad – is his business strategy, because (ex-)customers leave negative reviews on the Internet, driving up his rankings: "I never had the amount of traffic I have now since my 1st complaint. I am in heaven." Danny Sullivan did a long write-up of the article, calling it "great." But I was immediately suspicious of the NYT bla... > Read more

December 03, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 1

Google Insights for Search Categories Are Largely Useless

Seeing as 2010 is winding to a close, I had the idea to do a sort of year in review for keywords, using Google Insights for Search to find patterns in the year's keyword trends. However, I got so distracted by the screwed up categories, I abandoned the post. Instead I'm just going to complain about how useless they are.

When you filter your Google Insights results for a given time period (I used 2010), the default results call into "all categories," but you can further sort those into 27 (by my rough count) categories, including "Business," "Entertainment," "News & Current Events," "Shopping," "Sports," and so on – sounds potentially useful, right? Unfortunately, whatever method they're using to sort the rising search qu... > Read more

December 01, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 1

Google Launches Instant Previews

Yesterday Google launched a new feature in Instant Search: Google Instant Previews. When this feature is activated, you can click the magnifying glass icon to the right of a search result to view a pop-up preview of the page before clicking through. It appears that the preview is sometimes an accurate representation of the page, as above; in other instances Google will remove and/or magnify a portion of the page to show relevancy, as below: The pop-out quotes show where the keyword ("civet coffee") appears on the page.

 On this particular SERP, Google altered the appearance of the preview for about half the results on the first page. It's not entirely clear what governs this. Will this affect the behavior of the typical Google user? It's hard to say what impact this will ha... > Read more

November 10, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 3

A Google Sandwich with Google on the Side

As I went through the blog rounds this week collecting interesting links, I noticed a pattern: everything was turning up Google. Not exactly shocking in the search industry, I know. But for some reason this week seemed especially Googley. Here are some of the many Google stories I read this week. First up, Google has made a significant change to its local search results pages called "Place Search.

" According to Google, "We've clustered search results around specific locations so you can more easily make comparisons and decide where to go." As Patrick Altoft puts it, Google is phasing out organic search results for local queries, giving local results all the prime real estate: "The impact of this change is that in the long term any site that doesn’t have a physical address in the location... > Read more

October 29, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 4

Google is Testing New Sitelinks

It appears that Google is testing a new sitelinks format in the SERPs. I haven't seen this mentioned before in the blogosphere and it's the first time I've seen this new format so it's new to me. Anyway, I'm only seeing the new format with branded/navigational queries. With the new sitelinks format, Google has rolled up paired listings along with multiple domain and subdomain listings for a brand into a new expanded sitelinks format.

Here's one for "WordStream" And here's one for "Compete" At first blush, I'm a little torn as to whether I like it or not. It's definitely better for user experience and someone running a navigational query. However, from a SERP management standpoint, rolling up my paired listings and subdomain listings into one big sitelinks section all... > Read more

October 13, 2010     |   Written by: Ken Lyons   |   Posted In: Google   |   Comments: 0

How Google Instant Changes SEO, PPC, the Long Tail Plus Your Gas Mileage, Credit Score & Sex Appeal

This weekend at home, I was surprised to find Google was giving me way more than ten results per page—more like twenty, though I confess I didn't bother to count. (It seems Google no longer does the counting for you.) I quickly sent an email to Tom and Ken about it, but it appeared it was "just me," or rather an experiment that was only affecting some users (as reported by Andy Beard and Barry Schwartz).

I was still thinking about this experiment on Wednesday, contemplating a post called "No More 'Ten Blue Links'" when Google unveiled a much bigger change—big enough to warrant a live press conference, big enough to get everyone on Twitter talking, and not just the "tweeple" in my web marketing column. This big change is Google Instant. It sounds a ... > Read more

September 10, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 8

Google Instant: Told Via Search Story

There is already lots and lots (that one's my personal favorite) and lots of great insight and analysis surrounding Google Instant, and we'll have some of our own here on the blog in the next couple days, but for now we just have a look at how an average (i.e. non-tech savvy, doesn't know who Eric, Larry, or Sergei are) searcher might hope to gain undestanding about Google Instant:    ... > Read more

September 08, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 0

Google Graveyard: A History of Google Flops & Failures (INFOGRAPHIC)

On the heels of Google closing down Wave there have been some great articles on Google's past failures, and we thought it would be fun to do an infographic on the subject; click the image below to see the larger version, and please Digg/Stumble/etc. if you like it !   ... > Read more

August 11, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 5

How Much Do People Know About You on the Internet? Facebook/Google Privacy Infographic

We created a fun (unless you're paranoid; then it's probably just unnerving) infographic that cronicles some of the things people can get access to on the Internet, particularly via Google and Facebook. You can get at the full infographic by clicking on the below. Please Digg/link/etc. if you're so inclined: Feel free to add your 2c in the comments as well, thanks! ... > Read more

July 27, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 1

The Evolution of Ranking Signals: Google Is Getting Past the Link

This is a guest post by David Harry. David Harry is an SEO and search analyst with Reliable SEO. He also writes on his SEO blog and runs the SEO Training Dojo, a top community in the SEO space. You can also track him down via Twitter: @theGypsy.   There's always been a fair amount of discussion that Google's reliance on links is the bane of the internet.

From the insanely dynamic tin foil wearing crowd to those that muse. From the link economy to the spam that litters social sites and blogs. The never-ending thirst for more links has turned some people I know into freaking link machines (yeah, I'm lookin' at you – BOOYAKA). But why? You get the impression from some folks that it is some evil master plan or sheer bumbling and incompetence. I submit to you that those people have never... > Read more

July 13, 2010     |   Posted In: Google   |   Comments: 30

My Take on the Mayday Update: Strengthen Your Niches or Land in the Ditches

There have been some interesting theories and observations about the Google’s recent Mayday update and how Google has "…increased the emphasis on quality and is giving smaller sites a chance." The official word out of Google is that they’ve made an algorithmic shift to "looking for higher quality sites…for long tail queries.

" Since the Mayday Update was implemented, all Hell has broken loose across the Web, with many sites reporting a sudden loss in long tail traffic. But for every site that lost SERP share, another site was there to scoop it up. Lucky for us, WordStream was one of the sites to benefit from the update. Immediately following the Mayday rollout, our organic traffic spiked 50%. So, as you can imagine, we were thrilled to hear Mayday is here to stay and there won... > Read more

June 21, 2010     |   Written by: Larry Kim   |   Posted In: Google   |   Comments: 10

The New Google UI: What this Means for "Search Wars V2"

Elisa had a great write up on the new Google design, and I was able to contribute some thoughts in a piece that ran in USA Today, but I had some additional thoughts on the new design, Bing's design, and what it all means for search marketers that I thought I'd share here. The Bing/Yahoo Merger I mention in the piece that "the whole will be greater than the sum of the parts" when Bing and Yahoo finally consumate their search merger.

What I mean by this is that advertisers will be more likely to move to the single platform with better reach (BingHoo), and that Bing's access to their once-competitor’s technology will (eventually) make their algorithm better. Beyond that, the increased market share will be self-reinforcing; it’ll allow Microsoft to invest more resources ... > Read more

May 11, 2010     |   Written by: Tom Demers   |   Posted In: Google   |   Comments: 1

Google PageRank Update: April 3, 2010

So looks like the ongoing rumors of Toolbar PageRank's demise have been greatly exaggerated. Amid rampant speculation that the lil' green pixel bar would soon be extinct, Google has once again updated their Tool Bar PageRank (TBPR) metrics. I can hear the collective groans of SEOs across the globe on this one.

The Google PageRank update is occurring as I write, at 10 a.m. on Saturday, April 3, 2010. If you're keeping score at home, this is the first PageRank update of 2010. It coincides with previous year's changes, which have all occurred in April the last three years. Maybe this is Google's way of heralding the advent of Spring. Who knows... I noticed the changes occurring while doing some client work this morning. As I was editing text on the client site's home page, I watched in deligh... > Read more

April 03, 2010     |   Written by: Ken Lyons   |   Posted In: Google   |   Comments: 10

Google Buzz: Is Google's Would-Be Twitter Killer Buzz-Worthy?

Google this week took another stab at social with the release of the unoriginally named Google Buzz, which was rolled out to Gmail users soon after Tuesday's announcement. As Matt McGee points out in a post on Search Engine Land, Google Buzz – basically a stream of status updates and shared items – is intended to compete with Twitter, Facebook, and even Foursquare, given its mobile features.

There's been a lot less hype surrounding Buzz (ironically?) than there was for Google Wave, which may mean that Google was wary of more buzz backlash. Hype or no hype, among non-tech-geeks I know, the initial "buzz" was very similar to the reaction to Google Wave: What is this? What is it for? So is Buzz really a threat? According to Marshall Kirkpatrick, yes – it's disrupti... > Read more

February 12, 2010     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 7

Google: The King of Disruptive Technology

This is a guest post by Terry Van Horne. Terry is the founder of SeoPros and a 15-year veteran of Web development, currently working out of his consulting and development firm International Website Builders. Terry's interests are primarily the socialization of search and analysis of social Web traffic and applications like Twitter.

I discovered the term "disruptive technology" while dabbling in day trading. Basically it's a technology or business that enters a space and disrupts the current sales and business model -- these days, almost always using technology as a catalyst. I actually did some trading in these stocks, and here's a tip: When it seems the price is stupid ... it is! The Interwebs have proven be a very disruptive technology. The Web changed the travel industry, in f... > Read more

January 29, 2010     |   Posted In: Google   |   Comments: 5
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.