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Online Marketing Blog Roundup

<p>Online Marketing Blog Roundup featuring a weekly collection of the best online marketing news and information.</p>

Just What I Always Wanted, Gmail in My Google Results … Wait, What?

ice creamHow do you feel about private data in public spaces? Search Plus Your World was disturbing enough. If I do a Google image search for “ice cream,” it’s because I want some generic pictures of ice cream. I don’t want to find a picture of myself eating ice cream.

Zuckerberg, You've Got Egg on Your Face(book)

Dalton Caldwell Gives Mark Zuckerberg the Business

I mentioned the App.net project – Dalton Caldwell’s vision of an ad-free Twitter platform – last week. Now Caldwell is making headlines for an open letter that he posted on his blog, called “Dear Mark Zuckerberg,” in which he recounts a meeting he had earlier this summer with several top Facebook executives.

Marissa Explains It All … to Yahoo? Marissa Mayer Leaves Google for Yahoo

You can gauge the unexpectedness of an event by the number of tweets announcing the news that start with “Wow.” And Monday, my tweetstream was full of wow’s, because the news broke that Marissa Mayer – formerly a VP at Google and one of the company’s most public faces – was leaving to take the helm at Yahoo as CEO. This is shocking because:

1. Who would choose Yahoo over Google?! Yahoo seems to exist solely to serve as the butt of tech jokes.

4 Ways to Celebrate Your Independence in the Workplace

 

Independence Day

Happy belated Independence Day, WordStream fans! With the 4th falling on a Wednesday, it feels like we had a Saturday right in the middle of the week – but no following Sunday to help us recover. Oof!

Matt Cutts: 'Don't Write the Epitaph for Links Just Yet'

Matt CuttsEvery year at SMX Advanced, Matt Cutts does a “You & A” question-and-answer session with Danny Sullivan. Matt McGee’s write-up of this year’s interview is full of juicy tidbits and interesting insight into Google’s inner workings – but it’s worth reminding ourselves that part of Cutts’ job is PR.

Case Study: How One Crazy Poet Raised $10K in 12 Hours with Social Media

Last week, I shared the story of a guy who convinced the Internet that Abe Lincoln invented Facebook – pretty impressive linkbait, but not exactly heart-warming. But those of you with cold hearts need not fear – I’ve got a doozy for you this week. (As Woody Allen would say, there’s nothing like hot cockles.)

Linkbait Case Study: Why Nate St. Pierre Claimed Abraham Lincoln Invented Facebook

Did y’all hear about Abraham Lincoln inventing the internet (or something like that)? It was the meme of the week, an owl in a box for our time – Nate St. Pierre, a blogger and consultant, told the (long-winded) story of his recent trip to Springfield, Illinois, and how he discovered a patent application filed by Abraham Lincoln in 1845 – for a product that looks and sounds a lot like an early version of Facebook:

Ch-Ch-Changes! How to Deal with Recent Flux in Google Rankings, AdWords Settings

Color me not surprised at all: I get back from vacation to find that Google has announced yet another change that seems designed to increase profits in Mountain View, not improve results for advertisers.

Ad Rotation Wears Out its Welcome

On Tuesday, Google announced that the ad rotation setting will only be available for 30 days. As Larry wrote earlier this week:

It's My 3-Year Anniversary at WordStream: Look How Far We've Come!

My first day at WordStream was three years ago today. A lot has changed since I started this job. For example, this is how our PPC software looked in 2009:

PPC Software

Check out the column headings in that “Keyword Group Segmenter”:

  • “%v”!
  • “%k”!
  • “!”!

I’d tell you what they mean, but I don’t remember I don’t think I knew what they meant in the first place. o_O

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