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Online Marketing Blog Roundup

<p>Online Marketing Blog Roundup featuring a weekly collection of the best online marketing news and information.</p>

What Is Negative SEO? The Rise of Competitive Google Bombing

Negative SEONegative SEO – have you heard this term before? To be perfectly frank, it’s new to me as of this week.

Facebook Buys Instagram for $1 Billion … But Why?

Last week, waaay at the bottom of my post on the ethics of search, I included a couple of links to articles about Instagram culture. The photo-sharing app had just been made available on Android OS, which had a lot of Android users cheering and a lot of iPhone users jeering (as in, “Hey, WTF? Our exclusive little club just got a lot less exclusive…”)

I Pity the Fool Who Missed WordStream's Best of the Month

FOOL

What do you guys have planned for April Fool’s Day? I have always hated April 1st – as a kid I dreaded going to school that day and walked around braced for stupid pranks. Wait a second, I’m really setting myself up to get punked here, aren’t I? I’m just going to assume that most of you don’t know where I live.

Over-Optimization: Oops! Have You SEO'ed Your Site to Death?

 

Las Vegas

Is your SEO over the top, Vegas-style?

At South By Southwest (SXSW) last week, Matt Cutts was quoted as saying that Google is rolling out a new algorithm change that will penalize sites for “over-optimization.” Here’s the transcript of his statement, via Barry Schwartz:

International Women's Day & The Worst Google Doodles of All Time

Yesterday was International Women’s Day. Yay women! And before you get all uppity about why there isn’t an international men’s day, there is:

International Women's Day

That’s not what I want to focus on today. I want to focus on why yesterday’s Google Doodle was so, so terrible:

International Women's Day Google Doodle

So You STILL Want Links? These Link Building Strategies Are OFF THE CHAIN!

Sorry for the terrible awesome pun, but I’ve just been reading this Quora thread, “Death by Puns,” and it almost killed me.

Two Tired Bicycle

3 Ways to Get Ideas that AREN'T Brainstorming

As someone who has recently been subjected to several “brainstorming” sessions (OK, I initiated at least one of them), my interest was piqued by a recent New Yorker article title-tagged “Brainstorming Doesn’t Really Work.” Oh really!

Forget Google for a Minute – Look at These Baby Lions

WordStream’s founder and CTO, Larry Kim, isn’t just a PPC veteran and secret linkbuilding addict – he’s also a world traveler and accomplished amateur photographer. Last week he traveled to Africa with his frankly gorgeous wife (who is also a surgeon!) and took some drop-dead amazing photos of the local wildlife.

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