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Online Marketing Blog Roundup

<p>Online Marketing Blog Roundup featuring a weekly collection of the best online marketing news and information.</p>

Local Paid Inclusion and the Self-Policing SEO Industry

On Tuesday, Miranda Miller of Search Engine Watch published a story called “Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?” The article outlined a new service offered through Bruce Clay Inc.  – a venerable search agency – in partnership with Universal Business Listings (UBL) called Local Paid Inclusion.

Google Goes Evil … Again: The New Google Privacy Policy, Now Less Private

The official Google blog this week made an announcement that has many in the tech industry fuming (Google users, specifically, and aren't we all?). Effective March 1, Google will consolidate privacy policies across its various products into a single, unified privacy policy. In theory, this simplification sounds positive.

SOPA Round-Up: The Aftermath of the SOPA and PIPA Blackouts

In light of Wednesday's tremendously successful SOPA blackout, I thought we'd take some time to recap and document the day the web went dark. The stop SOPA and stop PITA blackouts were really powerful because with online champions like Google, Wikipedia, and Reddit teaming up, the blackouts most certainly raised awareness and affected people who had no clue about these ridiculous bills until yesterday. Petitions were signed, calls were made to state representatives, and the word got out.

Google Search Plus Your World: 'Beautiful Journey' or Trainwreck in the Making?

At first, I thought it was just a hokey blog post title. But it appears that Google has actually launched a feature called “Search plus Your World” – and with this feature, they claim, “a beautiful journey begins.” (Gag me, right?)

And what is this feature, you ask? Oh, you hadn’t heard? Perhaps “feature” downplays the import. It’s really the next iteration of search – another step towards integrating social data into the results. According to Google, the changes encompass:

'This Post Is Sponsored by Google': Google Caught (Gasp) Buying Links?

Ever the hypocrisy cop, Aaron Wall earlier this week exposed some seemingly devious behavior on Google’s part – namely, a series of sponsored blog posts promoting the Google Chrome browser along with a product video.

Wall writes:

When K-Mart paid some small business bloggers to do sponsored posts Matt Cutts wrote a post about how he torched those small bloggers (while doing nothing to K-Mart) & equated that exercise to selling links that promote bogus brain cancer solutions.

Year in Review: A Look at What Happened in Search in 2011

Last year I realized that my weekly Friday round-ups, taken as a whole, constitute a yearly round-up. So last December I reviewed some of the search marketing highlights from 2010, and I’ve decided to make it an annual tradition, right up there with watching Mickey’s Christmas Carol on 12/24.

Mickey's Christmas Carol

Women in Startups: Is There Room for Us & Our Mad Baby Fever?

Penelope Trunk, true to her “Brazen Careerist” brand, wrote an assertive – and annoying – guest post this week on TechCrunch called “Stop Telling Women to Do Startups.” It starts with a sentence that isn’t even grammatically correct:

We need to get more guys who are running tech startups instead decide to be stay-at-home dads.

Is Nothing Sacred? Now Even Ads Are Social

SEOmoz this week reported on a new AdWords extension – and surprise, surprise! It’s a social extension!

Seems like almost everything Google does these days is a subtle or not-so-subtle push for Google+, and this update is no exception.

What Do Adult Sexual Services Have to Do with AdWords?

A couple of days ago our fearless head of marketing, Laura, noticed an odd result in the Google SERPs – the sponsored results for the query “adwords services” were pretty run of the mill, but the first organic result was a bit shocking:

AdWords Services

I tried the same search on my own machine and got the same result. What the hell?