Paid Search Marketing

This section contains paid search marketing articles, covering advanced paid search marketing tips, tricks and strategies. Also in this section are interviews with some of the Web's most prolific and well-known paid search marketers.

Mobile Advertising: Why Just Showing Up on Mobile Isn’t Enough

So you’re advertising on mobile devices. What now?As most advertisers know by now, one of the biggest changes in Google’s new Enhanced Campaigns is that they target all devices. After the upgrade, this means that at least a portion of your impressions are coming from users on mobile devices – even if your market is primarily desktop based.

Sure, you can set your mobile bid adjustment to -100% to effectively turn off mobile (although Google has noted that even this won’t guarantee that your ads will never be displayed on mobile devices) but if you’re like most WordStream users, then you are either willing to experiment with mobile or you simply haven’t gotten around to changing the bids.And this isn’t a bad thing. More and more search usage is shifting to mobile devices, and s... > Read more

September 04, 2013     |   Written by: Adam Shain   |   Posted In: Paid Search Marketing   |   Comments: 7

PPC Budget Guide: Are You Spending Your PPC Budget Wisely?

The following is an excerpt from a new white paper co-created with Hanapin Marketing. Download the complete white paper here.In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But how do you figure out what you should spend?Your monthly and annual budget is a huge part of your PPC strategy, so whether you’re new to PPC or have been doing it for years, it’s worth taking a step back to figure out if you’re making the most of your spend.

The most important consideration for budget planning is your lead needs. You’ll need to sit down and figure out some characteristics of your leads, such as:Lead qualityTarget cost per lead (CPL)Buying cycleVisitor frequencyGeographic locationIf you’re not sure what your target lead looks like, start by ... > Read more

August 29, 2013     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 8

The PPC Guide for Beginners, Part 5: Bringing it All Together

This is Part 5 of a 5-part series. Read the rest of the articles here:The PPC Guide for Beginners, Part 1: Intro to PPC ROIThe PPC Guide for Beginners, Part 2: Setting Your PPC GoalsThe PPC Guide for Beginners, Part 3: The Landing Page DilemmaThe PPC Guide for Beginners, Part 4: Finding Your KeywordsWho should use pay-per-click advertising? Does PPC really work?Maybe you have been affected by Google updates, and your website disappeared from the SERP (search engine results page).

Or maybe you simply want to make more money, and you’re looking for all the help you can get to boost sales.There are times when a well-planned PPC campaign proves to be a quick and profitable solution to internet marketing woes. And there are times when it isn’t. But, if you have been with us since the beginn... > Read more

August 22, 2013     |   Posted In: Paid Search Marketing   |   Comments: 6

The PPC Guide for Beginners, Part 4: Finding Your Keywords

This is Part 4 of a 5-part series. Read the rest of the articles here:The PPC Guide for Beginners, Part 1: Intro to PPC ROIThe PPC Guide for Beginners, Part 2: Setting Your PPC GoalsThe PPC Guide for Beginners, Part 3: The Landing Page DilemmaThe PPC Guide for Beginners, Part 5: Bringing it All TogetherYou use them to find what you want, to order what you want, and to get what you want.

They can hurt you, infuriate you, or enrich you. And once you let them go, you can never get them back.Words. The internet is based on words, and Google earns billions of dollars per year from Ad “Words.”Ask someone to help you plan a pay-per-click campaign, or for advice on how to get your website ranking higher in organic search results, and one of the first things you will be asked is, “Which ... > Read more

August 14, 2013     |   Posted In: Paid Search Marketing   |   Comments: 14

The PPC Guide for Beginners, Part 3: The Landing Page Dilemma

This is Part 3 in a 5-part series. Read the rest of the series here:The PPC Guide for Beginners, Part 1: Intro to PPC ROIThe PPC Guide for Beginners, Part 2: Setting Your PPC GoalsThe PPC Guide for Beginners, Part 4: Finding Your KeywordsThe PPC Guide for Beginners, Part 5: Bringing it All TogetherWhen a visitor knocks on the door of your home, do you chase her away? Invite her inside? Pour her a drink of iced tea?Your response depends on who is knocking, doesn’t it? The same principle applies to landing pages.

Every person searching on a keyword or term related to your business is an individual—why not recognize that individuality and serve up a proper reception?What do summer camp and PPC have in common?This morning, I put my boy on the bus, headed to a 4-day summer camp. Gettin... > Read more

August 08, 2013     |   Posted In: Paid Search Marketing   |   Comments: 10

The PPC Guide for Beginners, Part 2: Setting Your PPC Goals

This is Part 2 in a 5-part series. Read the rest of the series here:The PPC Guide for Beginners, Part 1The PPC Guide for Beginners, Part 3The PPC Guide for Beginners, Part 4The PPC Guide for Beginners, Part 5Okay. So, you are hopeful that a pay-per-click marketing campaign, correctly organized, could help jumpstart sales and bring in a sorely needed boost in revenue.

You’ve heard about others who have succeeded with PPC, now you want to know whether the expenditures necessary to get your project on board would provide sufficient return on investment (ROI).Let’s talk about that – starting from the beginning.What are the right goals for a PPC marketing campaign?Everyone needs a goal – a destination. Sure, it can be fun to simply hop in the car and start driving … not knowing o... > Read more

August 02, 2013     |   Posted In: Paid Search Marketing   |   Comments: 26

The PPC Guide for Beginners, Part 1: Intro to PPC ROI

This is Part 1 in a 5-part series. Read the rest of the series here:The PPC Guide for Beginners, Part 2: Setting Your PPC GoalsThe PPC Guide for Beginners, Part 3: The Landing Page DilemmaThe PPC Guide for Beginners, Part 4: Finding Your KeywordsThe PPC Guide for Beginners, Part 5: Bringing it All TogetherGetting Return on Investment from PPC“Return on Investment” (ROI).

It is a business school basic and a fact of life. If you get less out your efforts than you put into them, you’re going backwards, not forward – and, eventually, you will be bankrupt.One investor takes a chance on a start-up company and makes millions. Another puts her life savings into a “sure deal” and loses everything. Return on investment can make or break any operation – and it is a primary consider... > Read more

July 30, 2013     |   Posted In: Paid Search Marketing   |   Comments: 18

The PPC Guide for B2B Professionals

 Quick: What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC software platforms have in common? Not much, really—but all three are examples of B2B (business-to-business) products that B2B companies can sell via PPC advertising.PPC is a system that offers B2B companies the ability to capture leads fast and efficiently.

Your target market is basically raising its hand and saying it’s interested in your product or service, and it does so by typing in search keywords on Google or Bing. The beauty of it is, they’re looking for you – instead of you standing around a trade-show booth for ten hours at a time asking people what their biggest business challenges are and hoping their needs match up with what you offer. That’s what makes PPC a form of inbou... > Read more

July 18, 2013     |   Written by: Brad McMillen   |   Posted In: Paid Search Marketing   |   Comments: 17

Banner Ads Are Back from the Dead: How Google Has Given Banner Ads New Life

Banner ads are largely seen these days as fossils from the internet’s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage.Such online billboard ads have long been considered deceased, dead, and buried, with few mourners grieving the demise of web banner ads. However, a new breed of banner ad has evolved and is on the rise thanks to Google, and they’re hungry for blood (or clicks.

Whichever is easier).Today we’re looking at the horrific past of banner ads, their new and improved counterpart, and how you can make banner ads work for you!Everyone’s (Least) Favorite Ad: Why Most Banner Ads Stink Just like the Iraq War, slavery, and parachute pants, banner ads are an ugly part of our history. They’ve generally been seen as a public nuisance and... > Read more

July 01, 2013     |   Written by: Megan Marrs   |   Posted In: Paid Search Marketing   |   Comments: 14

Larry Kim Named Most Influential PPC Expert for 2013!

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts.

Huge thanks to our buddies at Hanapin for putting this together, and congrats to all the other experts. We're honored to be in your company!You can read more about the survey's methodology here.... > Read more

June 20, 2013     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 2

How Native Advertising is Kicking Serious Banner Ad Butt (And What You Can Do About It)

Do you remember the last television commercial you saw? How about the last radio ad you listened to?Okay, here’s one you’ll remember for sure: What company was behind the last banner ad you saw online?My guess is that you don’t remember any of those three types of advertising. But don’t feel bad about it.

You’re probably suffering from “Horse Blinder Syndrome.”It’s nothing serious, just a natural progression of how we humans have developed a tendency to ignore advertising. Especially online.Display ad click-through rates have plummeted over the years, and according to DoubleClick research and HubSpot, the average CTR is now at a miniscule 0.1%.So how do we brilliant marketers and creative advertisers improve? Well, there’s something called native advertising. And I’m 10... > Read more

June 04, 2013     |   Written by: Johnathan Dane   |   Posted In: Paid Search Marketing   |   Comments: 8

News Flash: PPC Is Inbound Marketing

What is Inbound Marketing? The Story of How PPC Became "In"The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company and positioning themselves as a provider of more general marketing tools, with a focus on “inbound marketing,” the phrase that local Boston company HubSpot and others made (relatively) famous.

I couldn’t help but notice that Rand’s blog post explaining the change included a revision of a diagram he had previously used when discussing inbound marketing. Here’s the new diagram, which distinguishes between inbound marketing and “interruption marketing”:And here’s the old diagram, from Rand’s March 2011 blog post:Notice anything ... > Read more

May 29, 2013     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 42

Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile

There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr.In this article, I’ll explain why I think they’re all wrong.But first, let’s address the critics, who in general, seem to be focused on two main points:1. Yahoo Sucks at Integrating Companies (See Flickr)In 2005, photo sharing site Flickr was at the forefront of the social media revolution.

But, as some critics have pointed out, Yahoo’s reign has brought with it a complete lack of innovation, and as a result the company failed to do anything interesting with the huge audience Flickr had.All this is true – however, it happened under Yahoo’s previous management, before Marissa Mayer took over the helm. This is backwards-looking, not forwards-loo... > Read more

May 20, 2013     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 8

Creating the Next Generation of PPC Superheroes

Our friends at Hanapin Marketing and PPC Hero need your help!Pat East, the CEO of Hanapin Marketing, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing, including a core module in PPC. Their grades are dependent on demonstrating their PPC knowledge by successfully creating and managing an AdWords account for a real business.

How You Can HelpHanapin is looking for eight U.S.-based companies to participate in this program and help out the students. The companies must be willing to make a $250 investment in PPC to help a student out – as well as to see if PPC is a good fit for their business!How to Get StartedIf you want to do your part in building the future of PPC, contact Hanapin's Director of Paid Search Jeff Allen directly (Jeff.Allen@hanapinma... > Read more

May 08, 2013     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 1

PPC Campaign Structure Case Study: English Soccer & The 80-20 Rule

What’s your strategy for setting up your campaign budgets? One of our clients shared a case study with me about how he restructured his campaigns and budgeting strategy by combining the popular 80-20 Rule and the English soccer league system. Using this structure, he was able to improve his metrics across the board.

Let’s take a closer look at his account restructuring plan and execution to see what lessons we can learn.Background Info80-20 RuleThe 80-20 Rule (more formally named the Pareto principle) states that roughly 80% of the effects come from 20% of the causes. Our client was seeing a similar ratio of cause to effect with the performance of his account: 20% of keywords and ad groups were bringing in about 80% of impressions, clicks, and conversions.Soccer League TiersOur client a... > Read more

May 01, 2013     |   Written by: Phil Kowalski   |   Posted In: Paid Search Marketing   |   Comments: 7

Help, Viral Searches Killed My PPC! 5 Tips for Detecting Unrelated Search Queries Early

In the past, Erin covered how celebrity-related keywords can screw up your traffic: Help, My Search Query Report Has Bieber Fever! Now I would like to talk about new queries which can appear instantly because of new viral content and interfere with your existing PPC campaigns.Last year, a Denham Springs woman set up a “middle finger” made of Christmas lights on her roof to upset neighbors.

(NSFW?!) Of course the media attention as well as the offensive Christmas lights disappointed some residents in Denham Springs, but companies who sell Christmas lights and run PPC campaigns on Google and Bing were furious about unrelated queries popping up during the busiest time of the year.Those advertisers who worked hard on their negative keywords weren’t able to predict a query like “middle ... > Read more

April 23, 2013     |   Written by: Sergey Rusak   |   Posted In: Paid Search Marketing   |   Comments: 5

What PPC Account Managers Say They Do vs. What They Really Do

Over 10 years ago I fell in love with PPC because it was the most measurable and optimizable marketing channel.If a keyword wasn’t working out, no problem! I could change the ad, or optimize the bids, or chose entirely different keywords. I could measure and optimize anything and everything, which enabled me to create very sophisticated and profitable paid search campaigns.

Yet as PPC has become more and powerful and thus more optimizable, sadly, the average AdWords account manager is optimizing less stuff in their account – to the point where I believe that today, most AdWords accounts are dying of neglect.Very low PPC account optimization activity means that many advertisers are missing out on what I believe to be the best part of PPC. Should you be concerned?Exhibit A: Self-Reported ... > Read more

April 11, 2013     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 4

What's the Best Ad Position in PPC? (Hint: Not Always #1)

#1 Is the Best Ad Position! … Or Is It?A common assumption about paid search is that position #1 is the ultimate goal. Advertisers clamber over each other to ensure their ads make it into the top position, because they think that’s what’s necessary to be successful for their campaigns.However, I’d like to go on the record and make a bold statement: Position #1 isn’t always going to be the best ad position for your business.

Yes, while position #1 certainly can’t hurt from an impression/visibility standpoint, it might not be the optimal position from a conversion/ROI standpoint. Google’s bid auction ensures that the higher you bid, the more likely you are to appear in a higher position. (Notice I said more likely, not guaranteed – the Quality Score system offers discounts fo... > Read more

April 10, 2013     |   Written by: Billy McCaffrey   |   Posted In: Paid Search Marketing   |   Comments: 5

Mobile Ad Format Pros and Cons: Where to Invest a Limited Ad Budget

As new digital ad formats surface in the industry, advertisers must adapt to the trends and evaluate new media channels to work into their budgets. The biggest issue with this is, what if there is no increase in budget quarter over quarter, year over year? Is there a way to still capture profitable traffic without breaking the bank?Mobile ads already have a handful of ad formats that can be tested out, but can they be optimized? How will mobile search ads perform over mobile display ads? Mobile in-app ad inventory is widely available, but will they work for your audience? How will mobile run video ad networks? How will an offer wall perform compared to an in-app banner ad?With so many mobile ad options to choose from, this blog post will focus on which mobile ad formats are best used for l... > Read more

April 03, 2013     |   Posted In: Paid Search Marketing   |   Comments: 0

The PPC Toolbox, Part 2: Competitive Research, Landing Page Creation, & Other Helpful Tools

Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check some performance statistics of your competition and see how you compare to them. I am also sharing a few tools that I have found myself needing quite a bit when managing my accounts and working with various clients.

PPC Competitor AnalysisSpyFu: SpyFu allows you to do in-depth research on competitors and see what keywords they are bidding on, as well as ad history, average position, and potential daily spend ranges. Whether you want to do in-depth research on a specific competitor or to see everyone that’s bidding on your top keywords, SpyFu lets you do it all. It offers a free version which a... > Read more

March 26, 2013     |   Written by: Randi Lucius   |   Posted In: Paid Search Marketing   |   Comments: 4

Five Reasons to Bid on Branded Terms in PPC

 Anyone who manages a PPC account is perpetually on the lookout for a “secret weapon” to boost their performance. As a Customer Success Rep at WordStream, I have consulted for (what feels like) almost every type of account imaginable. Usually, my suggestions differ based on each individual client, but there is one foolproof recommendation that benefits just about everyone: bid on your branded terms.

OK, I know it sounds crazy. You’re probably thinking, why bother spending money on branded terms that are already triggering organic listings? (That’s what eBay recently decided, but we’re not sure their SEM managers are quite up to snuff...) Or you may be worried that paid search ads will cannibalize your organic traffic. However, Google has conducted studies that show this isn... > Read more

March 19, 2013     |   Written by: Erin Sagin   |   Posted In: Paid Search Marketing   |   Comments: 10

Why Your Click-Through Rates Suck

“Awesome! I have 300,000 impressions …. why is my CTR so low?”OK, the title of this post is a little harsh, but the importance of click-through rates to CPC campaigns has been well documented. So take a second and look at your account. Do you see that you have thousands of impressions and a few clicks with great conversion rates? I can assure you that you are not alone.

There are a few things you can do that can help you turn that frown upside down. :DSeparate Search vs. DisplayThe first thing I always look for when diagnosing why a campaign has a low CTR is network targeting. It is always a best practice to separate your campaigns by network. That means having one campaign set to search (and search partners) while having another set to target only display. I won’t go into detail o... > Read more

March 13, 2013     |   Written by: Ben Cohen   |   Posted In: Paid Search Marketing   |   Comments: 3

Five Big Ongoing/Upcoming Shifts in Paid Search for 2013

 As a paid search account manager, you try to stay as ahead of the curve as much as possible. For full-time account managers, the fast-paced environment of paid search can be exciting, but for many people it can be exhausting trying to keep up. That being said, I wanted to share with you what I believe are five big upcoming changes in paid search in the upcoming year.

Shopping FeedsGoogle Shopping, originally known as Froogle, has taken on many updates since its inception in 2002, when Google began allowing e-commerce advertisers to link their database of inventory in an online marketplace alongside other advertisers. Froogle’s rise was swift as it was the first major comparison shopping network to offer placement for free. Froogle’s growth continued alongside Google AdWords until ... > Read more

March 12, 2013     |   Written by: Nick Weidman   |   Posted In: Paid Search Marketing   |   Comments: 5

Keep it Simple, Stupid Part 2: Simplifying PPC Management for Multiple Accounts

Recently Randi talked about the importance of keeping your landing pages clean and simple. She opened with a quote from her geometry teacher.I guess everyone had a high school teacher whose favorite motto was KISS, because one day in sophomore biology Mr. Burton stopped the class after not getting the answer he wanted from five consecutive students and decided to lecture us on keeping it simple.

Now, I don’t really remember what we spoke about that day—or much biology for that matter—but after he repeatedly drilled “Keep it simple (stupid)” into our heads, it has remained a staple in all aspects of everything I do—especially paid search.Simplifying Day-to-Day PPC Task ManagementThe first thing I do every day is prioritize my task list. Whether you’re managing multiple account... > Read more

March 11, 2013     |   Written by: Rich Griffin   |   Posted In: Paid Search Marketing   |   Comments: 8

I’m Speaking at SMX West!

What’s better than learning the latest search marketing strategies and insider tips on WordStream’s online blog? Hearing it all live, in person! If you’re getting goose bumps at the thought, it’s time to book your plane ticket.I’ll be speaking at the Search Marketing Expo West in San Jose, CA.

The event runs from March 11-13, 2013, and will be packed with over 50 panels and discussions detailing everything you ever wanted to know about search marketing.My session will be in a debate about pay-per-click marketing, entitled: “Forget What You Know About PPC – Best Practices Debate.” Speakers will engage in lively discourse over the value of Quality Score, the legitimacy of narrowly targeted landing pages, and much more. The truth is out there. At SMX West.I’ll also be the Q&... > Read more

February 14, 2013     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 0

20 Fast Facts About PPC Agencies

 Half of agencies reported improved ROI from PPC in 2012.>>Tweet This!<<  That increased ROI led to more PPC spending. More than three-quarters (77%) of agencies reported an increase in investment in Google advertising in 2012.>>Tweet This!<< 32% of PPC agencies report that their clients primarily use PPC to sell products or services directly.

35% use it to generate leads.>>Tweet This!<< PPC agencies report that the three most important metrics for gauging success of paid search marketing are return on investment (ROI), number of sales or leads, and cost per conversion. (This differs from the top 3 metrics as reported by companies: return on investment (ROI), conversion rate, and number of sales or leads.)>>Tweet This!<<&n... > Read more

January 21, 2013     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 14

Are You PPC Curious? An FAQ for PPC Beginners and Hopefuls

 Any questions?If you’ve been considering taking the plunge into PPC marketing, and you have some basic – very basic – questions before getting started, look no further. Here you’ll find answers to 10 frequently asked questions from PPC beginners and hopefuls – that is, people who have heard of pay-per-click marketing and Google AdWords, but don’t know much else.

Naturally, if you have a beginner question that isn’t answered here, let us know in the comments and we’ll do our best to help you.Table of ContentsWhat is PPC marketing?Nobody clicks on ads, so why have them?Why do people click on AdWords ads?Why use pay-per-click marketing?What type of businesses should be using internet advertising and why?How does Google AdWords work?Why is Facebook’s click-through rate l... > Read more

January 09, 2013     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 29

The Road to PPC Hell Is Paved with Good Intentions: 3 Mistakes You Don't Know You're Making

In PPC marketing, as in all walks of life, your best intentions can sometimes get you into trouble. Even “best practices” often have unintended side effects!Last week I partnered with Sean Quadlin at Hanapin Marketing to host a webinar called “Good Intentions Gone Wrong: 7 Worst Practices in PPC.

” Here are three of those “good intentions” that can hurt your PPC account and cost you money and leads.Worst Practice #1: Keyword Expansion or Bust!Some marketers have an “expand or die” attitude in PPC. You want every impression possible, so you’re constantly browsing the opportunities tab and adding new keywords that your competitors are bidding on. Growth is a good thing, yes, but if you focus on expansion over organization, your ad groups are probably out of control.Ask yours... > Read more

September 18, 2012     |   Written by: Larry Kim   |   Posted In: Paid Search Marketing   |   Comments: 7

25 Fast Facts About Bing Ads

In honor of this week’s change in branding from adCenter to Bing Ads, and as a counterpart to 25 Fast Facts About Google AdWords, here are 25 facts and figures about Bing Ads, Microsoft’s PPC advertising platform:With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners), which account for 30% of total search engine share and over 6 billion searches a month.

(comScore Core Search, January 2012)From June 2011 to June 2012, Bing stole 5% of Google’s search share. (Experian Hitwise)Bids on Bing tend to be lower, and the competition for keywords is lower. (Hubspot)Local, travel, shopping and health related searches account for 30-40% of total search queries. Sessions in these four areas on Bing are of... > Read more

September 12, 2012     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 11

Say Goodbye to adCenter, Say Hello to Bing Ads. How Different Will It Be?

Those who advertise on Microsoft adCenter might have noticed that Microsoft changed its name to Bing Ads under Yahoo! Bing Network. Yesterday, advertisers  received a newsletter from The Bing Support Team with the announcement in name change and no additional explanations. No significant changes have been made and advertisers don’t need to take any actions to upgrade to Bing Ads.

The first change many might notice is a new home screen when you log in or sign up to advertise on Microsoft. The new Bing Ads home page resembles the main page of Bing search and welcomes new advertisers with information and tips on how it works, how to expand advertising reach, cost and payment, and success stories.The second and I believe the biggest change Microsoft has made and is the ability to transfe... > Read more

September 11, 2012     |   Posted In: Paid Search Marketing   |   Comments: 2
 
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