Submitted by Megan Marrs on Wed, 02/12/2014 - 09:37
What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
Submitted by Jeff Stevens on Fri, 01/10/2014 - 09:37
Choosing a Network: AdWords and Bing
When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in.
Both Google AdWords and Bing Ads have a couple networks to choose from, each offering its own unique marketing opportunities, advantages and disadvantages. In this post, I’ll define each PPC advertising network that is available to you when using Google AdWords and Bing Ads.
Submitted by Larry Kim on Mon, 12/23/2013 - 02:55
Over the last year, I’ve spent about 3 hours per day reading about online marketing, and paid search in particular. It’s worked out to somewhere in the neighborhood of 780 hours of staying up to date on the latest case studies, tips, detailed how-to guides, and original research – we’re talking thousands of articles here!
Submitted by Margot daCunha on Thu, 12/12/2013 - 09:46
Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to set up, sort, and analyze how one’s ads are performing against one another can suck up hours upon hours of your time.
Submitted by Miranda Miller on Fri, 11/22/2013 - 10:36
Small Business Saturday might feel a bit weightier this year for many, given the shortened shopping period from Thanksgiving to Christmas. Individual retailers and restaurateurs participating in the annual holiday season kickoff plan to offer coupons, discounts and other holiday promotions, according to new research from American Express and the National Federation of Independent Businesses (NFIB).
Submitted by Erin Bell on Thu, 11/21/2013 - 09:20
Submitted by Miranda Miller on Wed, 11/20/2013 - 08:47
Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say.
Google’s recent study, conducted in cooperation with research and consulting firm Millward Brown, shows that:
Submitted by Brad McMillen on Mon, 11/18/2013 - 10:22
The refrain “time is running out” is something we’re all going to hear on a repeated basis for the next 45 days or so. As it applies to the PPC pros, time is running out to prepare for the digital shopping madness known as Cyber Monday, coming on December 2. That's just three short weeks away.
Submitted by Erin Sagin on Fri, 11/08/2013 - 09:53
In politics, the term “going negative” tends to have a, well, negative connotation—typically from the candidate who just placed a negative ad and dares his or her opponent not to do the same.
Submitted by support on Wed, 09/25/2013 - 09:56
I admit it. As a marketer, sometimes I get stuck with ideas when I try to promote my own self.
Maybe it’s a cultural stigma that somehow self promotion is a shameful thing (hence the term “shameless self promotion”). And I’m pretty sure I’m not the only one.
But one day (as I was TOTT-ing … “thinking on the toilet,” term you see posted on the back of bathroom stall doors) it dawned on me: “Heck, I should use my knowledge to benefit … ME!”