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Paid Search Marketing

<p>This section contains <strong>paid search marketing</strong> articles, covering advanced paid search marketing tips, tricks and strategies. Also in this section are interviews with some of the Web's most prolific and well-known paid search marketers.</p>

How to Make Great Landing Pages (With Crazy High Conversions)

What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.

How to Choose a PPC Advertising Network in AdWords & Bing

Choosing a Network: AdWords and Bing

When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in.

Both Google AdWords and Bing Ads have a couple networks to choose from, each offering its own unique marketing opportunities, advantages and disadvantages. In this post, I’ll define each PPC advertising network that is available to you when using Google AdWords and Bing Ads.

Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!

Best of PPC: The Hottest Guides, Case Studies & Articles of 2013

Over the last year, I’ve spent about 3 hours per day reading about online marketing, and paid search in particular. It’s worked out to somewhere in the neighborhood of 780 hours of staying up to date on the latest case studies, tips, detailed how-to guides, and original research – we’re talking thousands of articles here! 

PPC Hero's Ad Automator Ad Testing Tool: Pros & Cons

Let’s be honest, ad copy testing=tedious. Those of you who have conducted A/B testing on your ads are completely aware of how painfully time-consuming this task can be. Creating testing Excel sheets to set up, sort, and analyze how one’s ads are performing against one another can suck up hours upon hours of your time.

Small Business Saturday Advertisers: These 5 PPC Goofs Will Ruin Your Holiday Campaigns

Small Business Saturday might feel a bit weightier this year for many, given the shortened shopping period from Thanksgiving to Christmas. Individual retailers and restaurateurs participating in the annual holiday season kickoff plan to offer coupons, discounts and other holiday promotions, according to new research from American Express and the National Federation of Independent Businesses (NFIB).

Google Pushing Holiday Retailers to Use Both Text Ads & PLAs

Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say.

Google’s recent study, conducted in cooperation with research and consulting firm Millward Brown, shows that:

How to Prepare Your PPC for Cyber Monday 2013

The refrain “time is running out” is something we’re all going to hear on a repeated basis for the next 45 days or so. As it applies to the PPC pros, time is running out to prepare for the digital shopping madness known as Cyber Monday, coming on December 2. That's just three short weeks away.

The Positives of Removing Negatives

 

Learn PPC in Guided Courses at WordStream's PPC University

In politics, the term “going negative” tends to have a, well, negative connotation—typically from the candidate who just placed a negative ad and dares his or her opponent not to do the same.

Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing

I admit it. As a marketer, sometimes I get stuck with ideas when I try to promote my own self.

Maybe it’s a cultural stigma that somehow self promotion is a shameful thing (hence the term “shameless self promotion”). And I’m pretty sure I’m not the only one.

But one day (as I was TOTT-ing … “thinking on the toilet,” term you see posted on the back of bathroom stall doors) it dawned on me: “Heck, I should use my knowledge to benefit … ME!”

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