We recently ran a joint webinar with landing page specialists Unbounce called “How to Use Killer Landing Pages to Get Better PPC Results” (you can view the slides from that webinar here). We didn’t have time to answer all the great follow-up questions from attendees, so we’re answering them here on the blog.
Special thanks to Tom Demers of Measured SEM for his help with answering these questions.What would you consider to be the weighting of Ad CTR vs. Landing Page relevancy as it relates to Quality Score? If you have a KW with low quality score should the first area of focus be Ad Copy testing or landing page development?The relevance of your ad is more important on balance than your landing page. It’s the first thing a Google user sees, assuming your ad qualifies to display in ... > Read more
Yesterday the news broke that General Motors (GM) is pulling its Facebook campaign, to the tune of $10 million, claiming the ads don't work. As Pamela Parker at Marketing Land said, "It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week.
" According to the Guardian, this move, coming "days before stock market sale" is "seen as an embarrassment by analysts."The infographic we launched yesterday comparing the value of Facebook advertising to the Google Display Network goes some way toward explaining GM's move. We found that average click-through rates on Facebook were just half the industry average for banner ads, at 0.051%. Average CTR on the Google Display Network, on the other hand, is 0.4% (almost 10 times higher!). Accord... > Read more
Is your click-through rate good, or good enough?This is a really common question, but unfortunately the answer to "What is a good click-through rate" will vary depending on a number of factors, including your industry and keywords. Additionally, in many situations your CTR is not nearly as important as your conversion rate.
Still, it’s helpful to have some general guidelines as to what qualifies as a good click-through rate. Keeping in mind that your mileage may vary, here are some benchmarks depending on the platform you're using for marketing.What is a Good CTR for...Pay-per-click adsFacebookBanner adsEmail newslettersWhat Is a Good CTR for A Pay-Per-Click Ad?What's a good CTR for a PPC ad in a Google AdWords campaign? Earlier this year, a Google employee said that beginner advertisers ... > Read more
The following questions were asked during last week's "Five Myths About Quality Score" webinar. You can read the answers to more Quality Score FAQs here. Q: Does landing page load time effect Quality Score? A: Yes, the load time of your landing pages and site in general is a factor in your AdWords Quality Score, albeit not the most important factor.
Google takes load times into account because they have a significant effect on user experience. To reduce your load times, try optimizing your images and CSS and doing away with unnecessary animation, such as moving ads. Q: You said that CPC bid does not affect Quality Score. But a higher ad may have a higher CTR, so does it indirectly affect QS? A: Google normalizes your click-through rate based on your ad position. Your expected CTR is higher... > Read more
Yesterday, one of our resident AdWords experts, Andy Stefano, led a webinar called "Five Myths About Quality Score." He received the following question from one of the attendees. Below you'll find Andy's answer. Is it possible that some businesses inherently get a low keyword Quality Score because they are in low-volume industries? For example, we are in the horse topical treatment industry – that will never get as much interest as, say, the golf or football industry.
– Jane Here's Andy's response: Hi Jane, This is a really interesting question. I think “low-volume” won’t be a determining factor, but “low-interest” might be. Let me explain. I started tackling your question by looking at the data I had access to. I had a sample... > Read more
Below you'll find answers to some common and not-so-common questions about Quality Score, courtesy of our in-house PPC experts. Have a question that's not answered here? Leave it in the comments and we'll respond! Is there a way to check our AdWords Quality Score? Where do I find my Quality Score? Yes, you can view your Quality Score in AdWords right now.
This recent post explains how to find your Quality Score in both Google and Yahoo. Is Quality Score specific to campaign or ad group? According to Google, neither. You have Quality Scores at the account, keyword, and ad level, but not for campaigns or ad groups. How fast can we improve Quality Score? Unfortunately Quality Score isn’t something that you can necessarily right overnight if you’ve had poor account performance for a signif... > Read more
At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing. The questions range from the budding noob (just starting out) to advanced SEM practices.
Occasionally, we select one to highlight that addresses some of the more common or intriguing issues that many struggle with to give a direct response on our blog.Today's question comes from Dawn Barson at Think Creative Group. Dawn asks:"How many pages and how much content do you need on your site to have a chance at ranking highly in Google? Will a small, 5 to 10 page website, with only a few paragraphs of text have any chance of ranking highly?"So like answers to most questi... > Read more
Richard Kraneis (@rkraneis) is a good friend of WordStream, a frequent reader of and commenter on our Internet Marketing Blog and runs a site offering online GED services. Like many, Richard is curious about learning the ropes of search engine marketing (SEM). His questions about SEM are always well-thought out and intriguing and often result in some great dialogue.
So we thought it would be interesting to post some of Richard's questions and follow along in his quest for SEM knowledge as he seeks answers from: His own research - Richard's own research will fuel his SEM education The staff at WordStream - We'll offer our own thoughts on Richard's questions and answers Your feedback - feel free to weigh in and give your thoughts too This Month's SEM Question from Richard I'm in the proces... > Read more
Richard Kraneis (@rkraneis) is a good friend of WordStream, a frequent reader of and commenter on our Internet Marketing Blog and runs a site offering GED online services. Like many, Richard is curious about learning the ropes of search engine marketing (SEM). His questions about SEM are always well-thought out and intriguing and often result in some really great dialogue.
So we thought it would be interesting to post some of Richard's questions and follow along in his quest for SEM knowledge as he poses questions and seeks answers from: His own research - Richard's own research will fuel his SEM education The staff at WordStream - We'll offer our own thoughts on Richard's questions and answers Your feedback - feel free to weigh in and give your thoughts too This Month's SEM Question fro... > Read more