Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation. What does this mean? Should we all be super-excited? Let’s take a look.
Paul Budnitz, Ello CEO. Image via Re/codePromises, Promises: Ello Raises $5.5 Million in VC FundingThe funding news should come as little surprise to anyone who’s been paying attention. After all, at the height of the Ello buzz (which seems to have been a couple of weeks ago), the site was reportedly being bombarded with as many as 50,000 membership requests per hour. According to Re/code, which broke the news about Ello’s successful round of funding, the s... > Read more
With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social endeavors.
1. Infogr.amA sweet tool to help you make snazzy looking infographics in a matter of minutes. While you won’t be able to have ultimate customization, with plenty of graphics to choose from and some great drag-and-drop vector art, it’s a fine place for those who want a simple, high-quality looking infographic.The free version lets you share your infographic and embed it on your website. To ... > Read more
By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how much your company splashed out for your pass) have descended on the Big Apple to hear speakers such as Yahoo! CEO Marissa Mayer, Cosmopolitan’s Editor-in-Chief Joanna Coles, and even insufferable celebrity chef Jamie Oliver wax lyrical about the future of advertising.
However, what everyone really wants to hear about is Facebook’s new advertising platform, Atlas. Larry explained what this new system involves last week. Advertisers are practically salivating at the prospect of being able to target specific users with highly customized marketing messages, a practice that Jonathan Nelson, CEO of Atlas early adopter... > Read more
If you’ve experienced success with paid search, you may have given thought to social media advertising. Increasing numbers of small businesses are branching out into paid social, and the diversification of online advertising into social media channels can be seen everywhere.Image credit: KDDIHowever, if you run a small business, you might be wondering whether social media advertising is a good fit, especially if your current advertising budget is stretched thin.
What ad types will be most effective for your business? Which network has the greatest potential reach? Which platform has the most competitive CPA? These are all important questions for people who are thinking about social media advertising, so in this post, we’re going to dive deep into the data and examine the pros and cons ... > Read more
Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a social media socialite! You can become a unicorn in a sea of donkeys.Most people on LinkedIn tend to play it safe when it comes to adding connections.
While sites like Twitter openly advocate adding strangers, most LinkedIn users hesitate to add someone to their network that they haven’t at least met in some vague capacity.However, loosening up the definition of “friendship” can have some serious benefits, especially on LinkedIn. Today we’re discussing how connection-bingeing can greatly improve your LinkedIn street cred. So forget about stranger danger; go ahead add those randos! Advantages of Binge... > Read more
It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine.The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like.
This can be attributed to their minimal work experience and the abundance of not-so-friendly advice regarding how royally screwed they are in finding work. (Oh, and WordStream is hiring, by the way.)What many students don’t realize is that whether you’re currently in school or were recently tossed into the job market, networking is still one of the most important techniques you will need to master in order to maximi... > Read more
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.So how do you beat the odds? In my article today, I'll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!1.
Share Great ContentThe old adage remains true - (quality) content is king. (Sorry about the cliché, Elisa.) If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook’s algorithm tweaks are aimed at weeding out what Facebook deems “low quality content,” like memes. For greater reach, opt instead for quality content from news sit... > Read more
Calling all tweeters – Twitter’s new and improved analytics is a major upgrade that provides rich Twitter data you could only dream about before. And as of yesterday, it's available to everyone, not just advertisers!How to Access Twitter AnalyticsTwitter analytics hasn't been getting a ton of attention, likely due to the fact that the analytics were hidden away within the ad platform.
Now you can find this new analytics data by visiting https://analytics.twitter.com/. Then prepare to be amazed.New & Improved Twitter Web Analytics: Sweet Tweet Data!Upon first logging into the new Twitter analytics, you’ll feel like a fat kid at an ice cream factory. Sorry, I mean big boned kid in an ice cream factory. We can only hope you aren’t lactose intolerant, because it’s time to gorge.T... > Read more
Forrester flat out says Facebook marketing doesn't work. The Atlantic questions whether any Internet advertising is effective at all.They must be feeling silly right about now. Clearly, someone is clicking those Facebook ads. A whole lot of people, it seems.Facebook just announced over $2.9 billion in revenue for the second quarter of 2014, a whopping 61% percent gain over the same period last year.
Advertising accounted for $2.68 billion of their total income, with mobile advertising responsible for 62% of the total advertising take. Over 1.5 million advertisers are now using their service, said Sheryl Sandberg.The social giant did manage to keep GAAP costs and expenses growth at a lower rate despite their astronomical revenue growth, up just 22% over Q2 2013. Overall, Facebook's GAAP net... > Read more
Good visual content is a key component of online marketing. Posting pictures and illustrations on social media networks helps brands boost engagement and get noticed by fans.Our social media images guide seeks to provide you with everything you need to know about using images on social networks. We’ll be covering:Where to get free social media imagesOptimizing images for dimensions and sizing on various social networksTechniques for using images creatively on social mediaWhere to Get Social Media ImagesWhen it comes to using images online, it’s best to play it safe by using social media images that are under a creative commons license.
What is a creative commons license?Creative Commons licenses let creators easily choose a simple license that communicates which rights to their content... > Read more
Social media sharing is a big aim for many businesses looking to build their brand, extend their reach, and generally make the most of their online marketing efforts. So how do you rack in the likes, tweets, pins, and +1s? Here are 15 super social sharing secrets to keep you basking in the lime light of adoring online fans.
Image courtesy of kanate of FreeDigitalPhotos.net1. Ask people to share your content. The first step is admitting you need help. It sounds like such an obvious no-brainer, but it really does make a difference. Make a point of asking for social shares, and you’ll be more likely to get them.For example, some sites use a pop-up that says "If you liked this post, share it on Facebook!" It's a gentle reminder to (social) share the love.2. Make great content people want... > Read more
The organic reach of brand content on Facebook is rapidly dwindling, to the point you can expect it to peter out to nothing in the coming months.Facebook began restricting the organic reach of Page content in 2012 and has since seemingly given up on telling marketers they aren't going to have to pay to play.
In fact, Ogilvy cites anonymous "Facebook sources" as telling community managers they can expect Facebook organic reach to plunge to absolutely nothing in the foreseeable future.In their analysis of more than 100 brand pages in February 2014, Social@Ogilvy found that Facebook’s organic reach is just 6%, with large pages over 500,000 followers seeing just 2% reach. (Meaning, the bigger your brand, the more you're being pressured toward paid content.) These numbers are rapidly in decli... > Read more
Facebook turned 10 this month! This seems like a birthday worth celebrating as we have all watched Facebook grow from an exclusive college-only social club to a social platform dominating the internet and connecting the entire world through likes, pokes, and shares. I remember several years back peering over my sister’s shoulders while she used dial-up internet to connect to this mysterious thing called Facebook on the family computer, which resembled an oversized microwave and weighed more than my dog (who was not “health-conscious”).
The Today Show’s Savannah Guthrie recently interviewed Zuckerberg and asked if headlines like “Facebook’s For Your Grandma” bother him, but why should they? As Zuckerberg pointed out, “We pay attention to every demographic in every country.”... > Read more
We've got a huge collection of tips and pointers for mastering Facebook advertising and marketing. We'll be covering...Facebook Advertising 101: General Tips & TricksFacebook Advertising Budgeting & Bidding Tips: How to Control Costs4 Ways to Create More Engaging Image Ads with Facebook Advertising7 Secrets for Better Facebook Ad Targeting20 Facebook Marketing Tips: Posts and Promotions to Help Your BusinessFacebook Advertising Tips 101: 11 Basic TipsWe're starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook.
Learn to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more.1. Go in with established goals. Do you wan... > Read more
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?According to Fast Company, 93% of marketers use social media to promote their business.Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers.
As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting!... > Read more
Twitter vs. Facebook: Comparing the Ad Performance of the World’s Largest Social NetworksTwitter’s initial public offering (IPO) is approaching, and Twitter just raised its price range to $23-$25, suggesting it’s feeling optimistic about the outcome. Investors may be a little more nervous though.
According to polls, just 35% of Americans think buying Twitter stock is a good idea, whereas 51% of Americans thought Facebook stock was a good idea before its IPO last May.As for me, I’m not planning to buy any Twitter stock. I’ve always said that Facebook makes a weak showing when it comes to ad performance for direct response marketing (lead generation), especially compared to comparable offerings from Google. But what about Facebook vs. Twitter? The fact is, Facebook ads have improve... > Read more
According to the internet, a Facebook fan is worth $174.I imagine this was Zuck-dawg’s first response to the news.Every month, 12,100 people search on the keyword [buy Facebook fans], and there are two types of people who search for this query that worry me. The first type is someone who believes that the number of Facebook fans they have is a measure of Facebook marketing success.
Then there are those who make a living off of people who hold those beliefs. These people are necessary in any marketing function, but it becomes a problem when they lose track of the true value behind what a Facebook ”like” is supposed to stand for.In today’s post, I’ll be breaking down the misconceptions we hold about the value of a Facebook fan on your brand page, including three questions to ask ab... > Read more
What is Facebook Graph Search?Facebook Graph Search first launched in March 2013, allowing users to search for people, photos, places, and interests within the Facebook search engine. Facebook Graph Search provides custom search results based on your own personal data, including information in the profiles of your friends.
As you type a search query, Facebook Graph Search auto-completes the query, suggesting friendships through existing connections, Facebook pages, and apps, before finally providing web results.New Facebook Graph Search: Now With More Stalking Power!In recent months, Facebook developers have made Graph Search even more powerful, now capable of providing results on searches for:status updatesphoto captionscommentscheck-insThe updated Facebook Graph Search can also search fo... > Read more
Can’t remember what your first tweet was? It was probably “Hello world!” or “Is this thing on?” or “I finally joined Twitter, am I doing it right” or “Twitter sucks,” but if you want to know for sure, you’ll need to dig back into your archives.Unfortunately, Twitter only displays your last 3200 tweets in your timeline, so if you’re anything like me (I’ve been on Twitter since May 2009 and have well over 40,000 tweets), that won’t cut it.
Here are the two easiest ways to find your oldest tweets, including your first tweet. (I promise these work – a lot of the methods and tools you’ll find in the Google results don’t.)How to Find Your Old Tweets Using Twitter SearchOpen up Twitter.com and go to the search bar:Type in the following string but with your username ... > Read more
Yelp has become the most popular Internet rating and review site since its initial inception in 2004. Yelp founders saw that word-of-mouth was a powerful purveyor of new customers, but with the classic local community structure breaking apart in an online era, how could individuals know which businesses to trust? Yelp was the answer – an online review site in which customers shared their experiences, helping others make informed decisions about restaurants, auto-repair shops, and more.
Many review sites have come and gone, but Yelp has continued to be the most trusted source for local business reviews and ratings. Why? Yelp noticed that other review sites are far too cluttered with spam and ads, so they’ve kept theirs to a minimum. Yelp also focuses on long-form reviews rather than... > Read more
With the introduction of Google+ authorship, it’s quickly becoming important in the world of SEO and social media to demonstrate who you know. Not only do users want to see that you are connected with industry leaders, but Google wants to see this as well. The more advanced blogs where your content appears and the more advanced people that share your content, the better chance your content has to succeed.
In short, you want to be able to connect with influencers—people in your industry who are well respected, widely published, speak at important conventions, have a success story, etc.— so that you can someday become an influencer yourself. It won’t happen overnight, but there are ways to slowly break into the world of the experts.How to Track Influencers with Google+ RipplesOne of t... > Read more
[Editor's note: Today we have a video post, in the spirit of Whiteboard Friday. Check out the short video or, if you prefer, read the transcript below.] Video Transcript:How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more popular, and even YouTube and Vimeo are prioritizing this video content in their search rankings.
However, Tout and Vine are looking to move the trend back to short video. And when I say short, I mean short. Tout offers 15-second video posts, while Vine (from Twitter) offers 6 seconds. The concept of the platforms is to allow only “clips” or video snapshots, rather than long-winded or over-produced c... > Read more
Due to the popularity of last month’s post discussing the pros and cons of buying Twitter followers, we’re tackling another contender – Pinterest.Pinterest has become the internet’s photo-sharing darling since its explosion onto the social scene in 2011. Pinterest has become a haven for recipe swappers, DIY enthusiasts, designers, and more.
Some of the most popular Pinterest users get their content shared thousands of times a day, and a high number of followers serves as a green light for other users debating who to follow.A user’s number of Pinterest followers is another internet glamour metric, similar to Twitter followers. Just as with Twitter, having an army of inactive followers won’t do you much good, since on Pinterest the real value comes from repins, comments, and liki... > Read more
Why is Social Media Management Important?With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline your social media tasks is pretty essential.Social media managing tools can help marketers save time, stay organized, and optimize their efficiency.
Today we’re looking at some of the top contenders for social media management systems. While some overlap, each has its own advantages and disadvantages. This guide should help you determine which tool is the best fit for your business.Social Media Management Tool ReviewsThe pricing design of these social tools is fairly consistent – there’s usually a set of plans ranging from the cheapest and most basic, to the more expensive and advanced. C... > Read more
Measuring the success of various campaigns is a core aspect of a marketer’s job. It’s essential to see how your marketing efforts are contributing to the business’s bottom line. Yet according to Social Media Today, 70% of online businesses that utilize social media don’t bother to measure ROI.
It’s pretty shocking to discover that the majority of online businesses are conducting their social media marketing completely in the dark, with no clues as to how social media contributes to the success of their businesses. To be fair, it’s not entirely their fault – social media ROI is a difficult beast to tame, the bane of marketers around the world.Why is Measuring Social Media ROI Difficult?Some say that measuring the ROI of social media simply can’t be done! Like traditional bill... > Read more
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.In this post we will be looking at seven ways you can use Facebook for marketing.
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.1. Making the Most of Your Facebook Business PageA Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by shar... > Read more
It wasn’t the first corporate blunder in social media, but it was one of the scariest (or funniest, depending on how you look at it). In January of 2012, McDonalds created the Twitter hashtag #McDStories, inviting followers to “meet some of the hard-working people dedicated to providing McDs with quality food every day.
”Rather than embracing the positive personal stories the restaurant was trying to promote, Twitter users came up with their own stories—and they weren’t so nice.While social media gives your company the chance to promote itself, as well as an outlet to give customers extra information, the downside is that users can easily turn against you like the situation with this McDonalds “bashtag.”With some self-awareness and a willingness to care about your followers ra... > Read more
LinkedIn is the leading social networking site for professionals, so most business-to-business (B2B) companies should be putting serious energy into their Company Pages on LinkedIn.With recent renovations to the LinkedIn Company Pages, there’s more room for creativity and innovation when it comes to connecting both with other businesses and with consumers.
Here’s what your business needs to know.Why LinkedIn Is Worth Your TimeLinkedIn sometimes feels like the nerdy, awkward cousin of the cooler social media sites like Facebook and Twitter. LinkedIn spends a lot of its time organizing its pen protectors by color and enjoys making Excel charts in its spare time. Although social media socialites might feel inclined to give LinkedIn the cold shoulder, the business professional networking s... > Read more
Whenever you are looking to improve or gain mastery in a particular area, it is always smart to carefully examine the practices of those who are already doing a top-notch job. You can learn so much just by picking the brains of existing experts – our ongoing Ask The PPC Experts interview series continues to be popular.
Social media networks like Pinterest are no exception – looking at how others successfully use social media in a creative way will help you spark your own masterful ideas.Today we are looking at six unique Pinterest accounts and assessing what these Pinterest users are doing that sets them apart from the pack. Learn from them, and you’ll probably witness improvement. With better referral rates than Google+ LinkedIn, and YouTube combined, Pinterest is a social med... > Read more