Social Media

5 Best Ways To Optimize Your LinkedIn Profile for SEO

Out of the box, LinkedIn is a pretty fantastic tool for anyone looking to promote their business or especially for anyone looking for a new job in these turbulent economic times. To really get the most from LinkedIn, you need to attract search engine traffic, and there are some minor tweaks you can make to your profile that will make all the difference in the level of search engine success you enjoy.

Here are my top 5 LinkedIn SEO tips:1. Vanity URLSWhen you first create your LinkedIn profile, you get a numeric profile name, which is fine for LinkedIn itself in terms of keeping track of you. For real human visitors and search engine spiders, this means absolutely nothing, and from a human point of view, a string of numbers can be very difficult to remember. You have the option of creating w... > Read more

September 27, 2011     |   Posted In: Social Media   |   Comments: 15

The Social Media Showdown: Google+ Beating LinkedIn, Closing In On Twitter, Facebook

In light of recent reports of Google+ gaining significant traction, I wanted to find out: Is Google+ worth the effort from a marketer's perspective? The short answer: Yes! From our perspective, Google+ is already beating LinkedIn in terms of how much traffic they're driving, and it's quickly closing in on Twitter and Facebook!For this case study, I compiled Web analytics data for the WordStream Internet Marketing Blog for the week of July 18-July 24, 2011 (an unusually high traffic week for us), to see which social media network drove the most traffic – the results are illustrated below: The Social Media Showdown: Google+ vs.

Facebook vs. Twitter vs. LinkedIn (click to enlarge).The results of the Social Media Showdown are as follows:1st Place: Facebook with 47.26% of visitors2nd Place: T... > Read more

July 26, 2011     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 4

Casey Anthony and the 'Social Media Trial of the Century'

With the Casey Anthony trial and its shocking verdict a couple days behind us, it’s interesting to take a look at how social media interacts with real world news. The Social Media Trial Time called it the “social media trial of the century,” and truly social media venues have been overrun with opinions on the trial’s verdict, mostly disapproving.

With enough tragedy, mystery, and deceit to match a prime-time TV drama, it’s understandable why this trial captured the nation’s attention. Many compare the Casey Anthony trial to the OJ trial that had Americans glued to their television sets in 1995. But there wasn’t much social media in 1995, and this time around social media made it easier than ever for people to get the latest updates on the trial pro... > Read more

July 08, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Facebook Announces New Skype-Powered Video Chat

Facebook and Skype, Together at Last Yesterday Facebook unveiled its “awesome” new video chat, powered by Skype. Skype-managed video chat has been in the rumor mill for quite some time, and now we finally get to see it in person! Redesigned Chat Grouped with the new video chat comes a redesigned Facebook chat system featuring a sidebar for the friends you chat with most.

Group Chat Facebook chat also now allows for group chats, allowing users to easily communicate with multiple friends at once. Facebook Video Chat vs. Google Hangouts Facebook’s new video chat feature arrives on the tailwinds of Google+ with its own Hangouts feature.  How do they compare? Well, Hangouts allows video chatting with up to 10 people, while Facebook keeps it to one on one.  Zuc... > Read more

July 07, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 2

Facebook Blocks Friend Exporter Tool

Facebook is seeking to block Facebook Friend Exporter, a Google Chrome extension that does exactly what its name implies. The Facebook Friend Exporter allows users to easily extract their friends list along with emails, phone numbers, and other friend data. The tool allows the data to be saved into a text file or imported easily to Gmail.

While the extension is currently out of commission, creator Mohamed Mansour hopes to build a new version that uses an alternative design to combat the Facebook restrictions.The Cat-And-Mouse GameRoad blocks were first implemented when Facebook began showing email addresses as graphics rather than normal text that can easily be found and processed by data scraping tools. Mansour bypassed this by obtaining the email addresses through Facebook’s mobile site... > Read more

July 05, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Facebook Pages Now Customizable Based on Klout Score

Don’t be surprised if you start hearing people ask about your “klout”; no, it’s not a new brand of Greek yogurt or a bizarre cloud and drought weather phenomenon, it’s a measure of your social influence. Klout is a startup that measures users’ influence through social media platforms.

 Your Klout score is generated through a complex ranking algorithm that takes note of your retweets, number of comments on your links and other measures of your social influence. Involver + Klout = Customized Fan Page What has people talking recently is that Klout has partnered up with the social marketing platform Involver, and together they have some big ideas for Facebook fan pages. Brands can now create a Klout widget on their fan page which measures visitors’... > Read more

June 22, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Button Battles: Google & Twitter Release New Social Buttons

Get ready for your site to have more buttons than an 80’s denim jacket.In the ongoing battle over social media, buttons seem to be a popular ammunition tool, attracting users like, well, a shiny button.It may be no coincidence then that today both Google and Twitter are releasing updated or new buttons that can be embedded in websites.

Google +1 Button Now Available for WebsitesWhen Google +1 was first released, the +1 button was designated solely for the search results page. In case you need a quick reminder, the +1 button allows users to recommend certain search results. +1 is Google’s next step in an attempt to beef up their social media influence (especially after Buzz’s relative flop).You can check out our post when +1 was first released for more info, and our review of Goog... > Read more

June 01, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 3

Ramifications of a Lackluster Rapture: Google Trends and the Social Media Response

Saturday has come and gone, and the continuously impending apocalypse has been put off once again. No people levitating into the sky, no fiery asteroids hurtling towards earth, just a volcano in Iceland letting off some steam. Even the volcano’s biggest threat was that it might possibly disrupt flights in Scotland.

Very terrifying. By now we should be well accustomed to being disappointed about end time prophecies. With Y2K still fresh in many minds, hopefully we’ve developed a healthy enough dose of skepticism to be critical of such predictions.  Human history has been littered with apocalyptic predictions. Can you guess how many have come true? The World is Ending … Again But I suppose you can’t really place too much blame on people like Harold Camping, who... > Read more

May 23, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 0

B(r)ing Along Your Friends: Bing 'Friend Effect' Adds Facebook Data to Search

Recently Bing started bringing what they call the “Friend Effect” to search, giving users the option of searching the web with integrated Facebook data. You’ll never be alone again, as your Facebook fellows will be right alongside you recommending pages and pointing out hot deals to you.

This seems somewhat odd considering that only a week ago Facebook was attacking Google guerrilla-warfare style for trying to use Facebook data in their own social search ideas. Facebook is wheeling and dealing like a true mob boss. Despite Facebook’s continuously spinning needle on the moral compass, it’s hard for me to be too critical, because after checking out the new Bing, I really like what I see. Bing is using Facebook data in some really awesome new ways. Let’s ta... > Read more

May 18, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Congrats to Microsoft, Proud New Owner of Skype

Today, Microsoft officially announced its acquisition of Skype, dishing out a hefty $8.5 billion for the popular video conferencing service. The Skype deal will be Microsoft’s most expensive acquisition in its 36-year history. As a company that traditionally avoids pricey purchases, Microsoft must have some big plans for Skype.

A Quick Skype Background CheckSkype was created by Niklas Zennstrom and Janus Friis in 2003. Offering free video conferencing and calls between Skype users via computer and certain cell phones, Skype quickly became popular with international callers. Interestingly, Zennstrom and Friis are also the inventors of the infamous Kazaa music sharing program, a big name in the muddied waters of music piracy (Kazaa also became well known for being riddled with viruses).Skyp... > Read more

May 10, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 1

Osama Bin Laden's Death as Told by Social Media and Search Engines

While Twitter, Facebook, and media outlets around the world were ablaze with news of Osama Bin Laden’s death on the night of May 1st, I was fast asleep in bed. It seems I’m always sleeping through important events, having snoozed through the Royal Wedding as well. I don’t wake up at 5 am for anything, and while old ladies in fancy hats are always good for a laugh, I’ve gotten more of my share of darling William and Catherine through the continuous stream of replay coverage.

So naturally it wasn’t until I groggily sat down at the computer with my coffee the next morning that I had any idea of the massive NYC partying I had missed out on. And like many others, I got the startling news via Facebook.Twitter Sets Aflame With an Abbotta-BANG!Osama Bin Laden’s death has once again exem... > Read more

May 04, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 2

Facebook Family Additions: The New Send Button & Social Deals

Facebook develops new features and alters its layout and settings (and privacy policies) frequently, and the social giant recently introduced two new additions in its continued mission to take over the word. Facebook’s new Send button allows users to share items with select people rather than everyone in their friend network.

Maybe you found a great bar in which to throw your friend’s surprise party – but you certainly don’t want the birthday girl to find out. With the Send button, you can quickly and easily share and send the URL to specific friends, groups, and email addresses. Cynthia Boris at Marketing Pilgrim has a clever idea about how the Send button could be implemented as a marketing strategy: "As a marketer, I’d take this one step further and u... > Read more

April 27, 2011     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 0

Be Your Own Lewis & Clark with Google's Map Maker

In Google’s continuing efforts to get more social, Google’s Map Maker tool made its introduction into the United States yesterday. Map Maker allows users to add and update maps with their own insights. This can mean a number of different things, such as moving place markers to more appropriate spots, pointing out certain parks and playgrounds, building a more detailed map of a college campus, or even marking the bike lanes in your town.

Essentially, it makes Google Maps into a Wiki.Google’s Lat Long blog notes that since the release of Map Maker, the percentage of the world’s population that has detailed online maps of their neighborhoods has jumped from 15% to 30%. Users have mapped road networks, bike lanes, schools, and even entire cities that were not documented ... > Read more

April 20, 2011     |   Written by: Megan Marrs   |   Posted In: Google   |   Comments: 1

LinkedIn or Facebook for B2B and B2C Businesses?

If anyone asked, I’m sure you could spout off a hundred reasons your company should be involved in social media. But do you still need to get started? Which social network would be the best fit? What are some good first steps? Yes, I believe in social media. How else can you scale talking to people and learning more about them? Building relationships is a two-way street that can benefit you far more than just turning on a faucet of traditional advertising media.

But to have conversations, you need to be where your customers are. B2B? Yes, you have customers, too! Slow and steady wins the race – so setting up one account that you spend an hour on each day is going to be worth more than setting up five accounts and forgetting about them all. But you want to pick the right account to crea... > Read more

March 22, 2011     |   Posted In: Social Media   |   Comments: 5

Using Quora to Answer Questions

Recently, the question and answer site Quora has been getting a lot of exposure in the technology space. If you have not heard of it yet, here's how it works: Users post questions that they cannot find answers to anywhere else on the web, and people answer them. Unlike sites like Yahoo Answers, however, the site seems to attract those who have a lot of authority on subject matter.

Recent examples of this would be Netflix’s CEO Reed Hastings using Quora as a platform to talk to customers of the company’s service. Seems like a really smart idea! Other authorities and companies use Quora to engage users and try to quench their thirst for knowledge. What’s also different about Quora is that it is more like a social network than other Q&A sites. You are able to follow users, questio... > Read more

February 15, 2011     |   Posted In: Social Media   |   Comments: 0

Bing and Facebook Like Each Other (But Do They Like-Like Each Other?)

  On Wednesday, Bing and Facebook announced a partnership to make search more social by integrating Facebook "likes" into search results. According to the Facebook blog: When you search for something on Bing or in web results on Facebook (powered by Bing), you'll be able to see your friends' faces next to web pages they've liked.

So, you can lean on friends to figure out the best websites for your search. In theory, if you search for "The Social Network" in Bing, you might see links to reviews or stories about the movie that your Facebook friends have given the thumbs-up. Or if you're searching for a hotel in Santa Monica, you might see that a friend liked a certain hotel's Facebook page. In addition, people in your FB network will be more likely to show up in searches for names. M... > Read more

October 15, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 5

How Tumblr Opened My Eyes to the Social Web

Search Meet Social ... Now Play Nice! In the last SEO Training Dojo Friday Chat, I discussed using the Tumblr micro-blogging tools as a content distribution strategy. A few SOSG warriors wanted me to expand on it, so I decided to share this case study here on the WordStream blog. The temporal nature of universal search, which I had kinda stumbled upon before I embarked on this campaign, is partly why this strategy worked as well as it did.

This particular campaign took place during the holiday shopping rush. Timing the release of content and the channels the content was sent down were, IMO, big factors in ROI and conversion rate. I believe this is because people are sometimes frantically looking for gift ideas when shopping for Christmas. What better gift than something someone has just sh... > Read more

July 20, 2010     |   Posted In: Social Media   |   Comments:

How B2B Companies Can Use Foursquare for Marketing and Advertising

Foursquare, launched in 2009, is a hot mobile social media platform self-described as a “friend-finder, a social city-guide and a game that rewards you for doing interesting things.”  So far Foursquare has been very successful with Individual users Media outlets, such as The New York Times and The History Channel B2C companies, like Starbucks and McDonald’s But B2B companies have yet to embrace Foursquare.

Many see it as having limited utility and aren’t quite sure how to leverage it, so they don’t see it as a viable business application. So are there ways B2B companies can use Foursquare to reach new customers or promote their brand? Let’s get creative and look at some of the ways B2B companies can follow the lead of other Foursquare adopters to ... > Read more

June 30, 2010     |   Written by: Yue   |   Posted In: Social Media   |   Comments: 2

Keywords and Social Media: What You Should Know

When one thinks of social networking they don't often associate it with keywords. Usually, businesses or individuals look to use social networking as a means to brand themselves, connect with friends/customers, sell a product, or share experiences with people they’ve never met IRL (in real life). But what many brands and individuals miss out on is the opportunity to integrate keywords into the public messages they post on Twitter or other social networking sites for the purposes of research as well as search engine optimization.

Keyword Research and Social Media: Listen Using social networking sites to help with keyword research only seems logical. With Twitter Search, Facebook Search, Del.icio.us search, and other social networking search functionality, you're able to listen to what th... > Read more

May 19, 2010     |   Posted In: Social Media   |   Comments: 7

Social Media Interview Series: Rebecca Kelley

Rebecca Kelley is a blogger and writer with expertise in SEO and social media. She has held positions at SEOmoz (as a copywriter and SEO consultant) and 10e20 (as Director of Social Media) and is currently involved with a new marketing startup. Follow her on Twitter.     Can you tell me a little about your current role? I recently transitioned from consulting to an in-house marketing position for a startup that’s working on a few different projects.

I can’t disclose a whole lot more until we launch our first endeavor later this spring, but essentially my role is the Director of Marketing and Community Relations. I’m very excited to apply the skill set I’ve built from years of consulting towards these new projects. What factors make a piece of content good linkbait? If it... > Read more

March 22, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

Announcing The Experts' Guide to Keyword Research for Social Media

Keyword research isn't just for search marketing. It's also a highly effective method for social media marketing. Whether your target audience is on YouTube or Twitter, your social media marketing efforts should start with determining which keywords they're using. That way you can match your message to their interests.

With that, I've put together The Experts' Guide to Keyword Research for Social Media. In this comprehensive guide, I give detailed instructions on how (and why) to conduct keyword research for social media, and I break it down with tips and techniques for research keywords on four of the most popular social media platforms: Twitter, YouTube, Flickr and Facebook. Enjoy! READ: The Experts' Guide to Keyword Research for Social Media ... > Read more

March 04, 2010     |   Written by: Ken Lyons   |   Posted In: Social Media   |   Comments: 5

Social Media Interview Series: Chris Brogan

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Chris is also co-author of the book Trust Agents, with Julien Smith. For more information, read his blog or follow him on Twitter. What are the first three things someone should do if they have little to no social presence and want to change that? Start by listening. Use social media listening tools (google "Grow Bigger Ears" for starter advice), and start seeing what people are saying. Where are they... > Read more

February 01, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 5

Social Media Interview Series: Tamar Weinberg

Tamar Weinberg is a freelance writer, blogger, and social media strategist. Her specialties are blogger outreach, content promotion, community management, and viral strategy. In July 2009, Tamar published “The New Community Rules: Marketing on the Social Web,” which covers the gamut of social media marketing topics in an easy-to-understand format.

Tamar is also the community and marketing manager for Mashable, the top ranked blog on all things social media. She maintains her own blog on social media marketing strategy at Techipedia.com. Follow her on Twitter at http://twitter.com/tamar/. You're active on "many social communities," according to your website. Which one do you find to be the most valuable for business? What about for personal stuff? It really depends on the content.&... > Read more

January 25, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

Case Study: Scott Brown and Social Media

Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one thing that should make Internet marketers proud: The first poll to correctly predict the election outcome was a social media poll published on Thursday, January 14.

Traditional polls were showing a close race, and before the Suffolk News 7 Poll, the Blue Mass Group/R2000 poll, the PPP Poll, PMJ/CrossTarget poll, or even the Rasmussen Poll – which all later showed Scott Brown pulling ahead – a social media poll published on our very own blog showed that Scott Brown held a significant edge over Martha Coakley in social media engagement metrics, including: A 10:1 advantage in Web traffic A 10:1 advantage in YouTube video viewership ... > Read more

January 22, 2010     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 1

Social Media Poll: Conan vs. Leno

After the popularity of last week's social media poll on Scott Brown vs. Martha Coakley (Larry's prediction actually turned out to be right!), we thought it would be fun to see who's winning in the "race" between erstwhile Tonight Show host Jay Leno and his successor Conan O'Brien, who, it's all but certain, will leave NBC after the network proposed giving his show back to Leno and pushing him back to a later, less coveted slot.

A lot of very vocal Conan fans aren't too happy about the change, but ratings are what really matter to NBC, presumably, so there must be a lot of Leno fans out there too, right? We looked at some social media metrics to see who has the most supporters in the online sphere. The results? Well, it's complicated. We couldn't use the exact same methodology that we used... > Read more

January 20, 2010     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 5

Social Media Interview Series: Alexander Howard

Alexander B. Howard is the Government 2.0 Washington, D.C. Correspondent for O'Reilly Media. Previously, he was the associate editor of SearchCompliance.com at TechTarget. His work there focused on how regulations affect IT operations, including issues of data protection, privacy, security and enterprise IT strategy.

Before moving his focus to security and compliance, he was the associate editor of WhatIs.com, an online IT encyclopedia. In that role, he researched and wrote about nearly every aspect of enterprise IT. Alexander graduated from Colby College in 1998 with a bachelor's degree in biology and sociology. In his spare time, he enjoys running with his greyhound, reading, microblogging, fishing, cycling, gardening, cooking and hiking. Learn more at his blog or follow him on Twitter: ... > Read more

January 18, 2010     |   Written by: Elisa Gabbert   |   Posted In: Interview Series   |   Comments: 0

Facebook's Privacy Switcheroo

In an interview with Michael Arrington last week, Facebook founder Mark Zuckerberg told the world that Facebook is changing to keep up with it—and what the world wants, apparently, is less privacy. Naturally, this caused a big hubbub (at least in the online marketing corner of the world), with many claiming Facebook is acting against its users' best interests, trying to trick them into doing what will increase Facebook revenue—or, rather, into not doing what won't help its revenue.

By not changing the now-default settings, users will (perhaps unintentionally) make their data more public and searchable. Others leapt to Facebook's defense. This is the way society is moving, they said; get over it. Falling in the former camp, Marshall Kirkpatrick wrote a two-part think piece of s... > Read more

January 15, 2010     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0

16 Great Online Marketing Twitter Lists

Are you new to Twitter and unsure who to follow? Not so new to Twitter but still don't know who to follow? Or maybe you just want to make more connections, find new resources and learn from the best? Twitter lists are a great way to keep up with the search marketing industry. You can follow a whole swath of thought leaders, hand-picked and pre-approved by those in the know, with one quick click.

These 16 Twitter lists were curated by (and include) some of our favorite voices in search and online marketing. (And while you're at it, follow the WordStream list to keep up with our whole team.) Selective Search Marketing Twitter Lists These picky-choosy lists include fewer than 60 people or brands each. Aaron Bradley of SEOSkeptic.com's Internet Marketing Musts. Christine Churchill's Must Read... > Read more

January 11, 2010     |   Written by: Elisa Gabbert   |   Posted In: Social Media   |   Comments: 1

Top Search Marketing and Social Media Research Projects of 2009

In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks.

I decided to compile and share a list of my favorite Search and Social Media Marketing Research Projects of 2009. Hopefully, these research papers will inform and inspire your marketing efforts going into 2010.By the way, if after reading all the papers on this list you find that you're jonesing for more, here are two great resources for marketers to find research papers on social media marketing and search engine marketing:Google ScholarYahoo ResearchVideo LecturesSo fire up your neu... > Read more

December 31, 2009     |   Written by: Ken Lyons   |   Posted In: Search Engine Marketing   |   Comments: 2

Brush Up on Your Social Skills: The Week in Social Search

I hope you're not feeling antisocial out there, because today's roundup is all about social search. There were several big announcements this week in the world of social and real-time search. Microsoft and Google both announced agreements with Twitter. Bing's Twitter search is live, but it doesn't seem to work all that well – when I searched for my username, instead of getting a string of my tweets and @replies, I got this: Um, OK, but why? Why doesn't it just search for my username and return all the results? I can see why the "top links shared in tweets about" thing would be interesting/useful, but why is that the default search behavior? What if that's not what you're looking for? For its part, Google soft-launched social search in labs.

Danny Sullivan goes into some de... > Read more

October 30, 2009     |   Written by: Elisa Gabbert   |   Posted In: Online Marketing Blog Roundup   |   Comments: 0
 
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