In an interview with Michael Arrington last week, Facebook founder Mark Zuckerberg told the world that Facebook is changing to keep up with it—and what the world wants, apparently, is less privacy. Naturally, this caused a big hubbub (at least in the online marketing corner of the world), with many claiming Facebook is acting against its users' best interests, trying to trick them into doing what will increase Facebook revenue—or, rather, into not doing what won't help its revenue.
By not changing the now-default settings, users will (perhaps unintentionally) make their data more public and searchable. Others leapt to Facebook's defense. This is the way society is moving, they said; get over it. Falling in the former camp, Marshall Kirkpatrick wrote a two-part think piece of s... > Read more
Are you new to Twitter and unsure who to follow? Not so new to Twitter but still don't know who to follow? Or maybe you just want to make more connections, find new resources and learn from the best? Twitter lists are a great way to keep up with the search marketing industry. You can follow a whole swath of thought leaders, hand-picked and pre-approved by those in the know, with one quick click.
These 16 Twitter lists were curated by (and include) some of our favorite voices in search and online marketing. (And while you're at it, follow the WordStream list to keep up with our whole team.) Selective Search Marketing Twitter Lists These picky-choosy lists include fewer than 60 people or brands each. Aaron Bradley of SEOSkeptic.com's Internet Marketing Musts. Christine Churchill's Must Read... > Read more
In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks.
I decided to compile and share a list of my favorite Search and Social Media Marketing Research Projects of 2009. Hopefully, these research papers will inform and inspire your marketing efforts going into 2010.By the way, if after reading all the papers on this list you find that you're jonesing for more, here are two great resources for marketers to find research papers on social media marketing and search engine marketing:Google ScholarYahoo ResearchVideo LecturesSo fire up your neu... > Read more
I hope you're not feeling antisocial out there, because today's roundup is all about social search. There were several big announcements this week in the world of social and real-time search. Microsoft and Google both announced agreements with Twitter. Bing's Twitter search is live, but it doesn't seem to work all that well – when I searched for my username, instead of getting a string of my tweets and @replies, I got this: Um, OK, but why? Why doesn't it just search for my username and return all the results? I can see why the "top links shared in tweets about" thing would be interesting/useful, but why is that the default search behavior? What if that's not what you're looking for? For its part, Google soft-launched social search in labs.
Danny Sullivan goes into some de... > Read more
I see a lot written about Twitter tips and how Twitter is great for public relations, like branding, building relationships and trust, awareness, etc. And the fact of the matter is it's true: Twitter is a great platform for external communications efforts. But I’ve also discovered that Twitter is a great tool for internal PR, and can be used to communicate and promote positive, in-house relations.
And given the tough economic climate we’re in, I bet everyone at your office could use a morale boost. Internal Public Relations is Often Ignored Before I talk about using Twitter for internal messaging, I first want to take a quick look at internal PR in general, and at what I see as a lack of attention on internal communications. Internal PR often fails to match the intensity of external ef... > Read more