Top SEO Websites Series
With Christmas just a few days away, I wanted to take a break from my hectic holiday shopping schedule (ah, who am I kidding...my wife does all the Christmas shopping, even for herself) to see which toy companies have killer SEO'd websites as part of our ongoing series, Top SEO Websites. So I made this "top toy keywords" list and I've checked it twice.
I'm gonna' find out whose SEO is naughty and whose is nice. Okay, okay, cheesy Xmas parody aside, there are definitely some surprises on this list of Top SEO Toy Websites, which includes one very popular toy company that really Scrooged on the optimization this year and deserve a big, honking lump of coal in their stockings. Wondering who it is? Read on and find out. Top SEO Toy Websites: SERP Analysis Process My process for determining whi... > Read more
It's Halloween time again. Time for fright flick gore-arathons, Trick-or-Treaters, and...um...oh yah, bucket loads of Halloween CANDY! I'm sure many of you are stocking up on jumbo bags of fruity, chocolately or gummy candy treats for the roving bands of costumed kids that will soon descend upon your doorstep, that is unless you're one of those people who give out bags of chips or boxes of raisins as "treats," which BTW is a great way to get your house egged.
And with Halloween only days away, what better time to roll out some SERP analysis and crown the Top SEO Candy Websites. Let's find out who's doing a killer job at optimizing their on and off page elements for the Web's top candy queries. So sit back, relax and enjoy, 'cause this edition of our "Top SEO Websites Series... > Read more
Continuing with the Top SEO Websites Series, I decided to turn the spotlight on Web design companies to find out which ones are excelling at SEO. Sure, these Web design firms may be able to create really slick websites, but how good are they are ranking organically in highly-competitive verticals in their industry? My previous post in this series "Top SEO College Websites" made the case that most universities get an "F" when it comes to SEO.
Here's hoping the top Web design firms in the country fare better in the search engine results pages (SERPs) than most colleges did. Top SEO Web Design Company Websites: My Process My process for determining which sites are doing the best at SEO involves three steps: 1) Identify Top 20 Searched Keywords - I used the Google Keyword Tool and our Free Key... > Read more
In honor of "Back to School," I thought it would be fun to do some SEO sleuthing and determine which colleges are doing the best job at optimizing their websites for organic search. Before joining WordStream, I worked in the web office for a major university, so I spent a lot of time checking out other college websites.
What I realized was the vast majority of college websites have not yet embraced (or even acknowledged) search marketing, be it paid or organic, as an effective marketing channel. So why are most colleges clueless about SEO? Well, there are a number of reasons: Brand recognition - Many universities rely on brand power to attract prospective students, and are plenty satisfied if their site shows up first for a branded query. They're not overtly concerned with keyword rankin... > Read more