Here at WordStream we always have a lot going on. For example, when we’re not busy writing the most helpful search marketing articles around, we’re building software to help you find the perfect keywords and optimize your PPC campaigns. In fact, a lot of the resources at WordStream are devoted to creating innovative software to help you save time and money while optimizing your SEO and PPC campaigns.

But what is the best way to save both time and money when working on search marketing? The question is especially tricky because while there are fairly well-established best practices, everyone’s advanced techniques and workflows are a little different. That’s where I come in. As a product manager at WordStream, it’s my team’s mission to figure out exactly w... > Read more