Venture Capital

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Let me start off by coming clean and admitting that I’ve been dying to contribute to the WordStream blog since it debuted about a year ago. As CEO, I certainly could have posted any time I wanted (“it’s good to be the king”) … but I also have to admit to being intimidated due to the substantive nature of most of our posts and the corresponding readership. So I couldn’t make just any post my first post—it had to be good.

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Recently I had a chance to pose a series of questions to Greg Gretsch, a partner at Sigma, one of our investors' venture capital firms.

We recently recieved a second round of venture funding and while I was a member of the WordStream team when Larry got our first round of funding, I've never really been actively involved in raising capital. I had a lot of questions around how venture capitalists view marketing programs and the search space, which Greg was nice enough to answer in his post on the marketing portion of your venture pitch.