WordStream

We meant to announce this before it happened, but the pesky time difference got the better us of ... our own Connie Stack is at SES London, and earlier this morning she spoke in an advanced PPC panel on search advertising tools moderated by Andrew Goodman. From the SES agenda:

It's been a really exciting first year for WordStream, and the WordStream team is growing (so much so that we had to move to swanky new digs to accomodate all the new hires), and we're looking to add a few more. Since most of our blog's audience is in the sales and marketing space, I thought we'd throw the job here to see if anyone's interested in applying. And, to try to make the post a little more interesting for any of you who aren't looking to move right now (and because I'm poring over resumes and it's fresh in my head) I thought I'd put out a few tips that will help get you hired the next time you go to look for work (or at least would if you were applying for a job with the WordStream marketing team).

Repeat after me. This year, I resolve to...

1. Get More Organized

Is your idea of "keyword research" just a bunch of keywords jammed into in a spreadsheet? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping together similar keywords and matching them with targeted ad text and landing pages. And in SEO, it means effectively targeting keyword niches in order to create and link together original themed content about specific topics, which in turn are more likely to rank highly for targeted organic searches. Start the new year off with strong organizational footing by checking out our Definitive Guide to Keyword Organization.

Well well well, if it isn't Friday once again. Since next Friday is Christmas, and the following is New Year's Day, this is my last Friday roundup of the year (and decade!). And I'd like to use it to say THANK YOU to everyone who helped us spread the word about our new free tools, the Keyword Niche Finder and the Free Keyword Grouper.

Here's a roundup of all the coverage around the Web:

Today WordStream has launched two new, powerful, patented, and totally FREE keyword suggestion tools.

• The Free Keyword Niche Finder – To use this tool, just enter a keyword and get back structured pockets of keyword suggestions ready to use in paid and organic search marketing campaigns.
• The Free Keyword Grouper – Drop in a list of keywords or analytic data and this tool segments your keywords into tightly related semantic groupings.

I'd like to talk a little about why we created these tools and why I believe that the future of keyword research for both pay-per-click marketing and search engine optimization will involve thinking of keywords in terms of niches, rather than individual keywords.

Hello world!

I was interviewed today by Sarah Worsham (sazbean).Sarah is among other things, a Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA! She runs a website that focuses on helping companies and organizations use the Internet to reach their business goals.

The topics are focused around business & entrepreneurship and you can read the article here.

Keyword research as we know it suffers from a major disconnect. On one hand, you have keyword tools, which provide keyword suggestions and associated keyword frequency estimates. On the other hand, you have web analytics applications, which provide you with the actual search queries that are driving traffic to your site, and the true relevancy of your keywords based on real conversion data. But there is no reason for these two types of tools to be divorced from each other. In fact, in my experience, successful keyword research largely depends on your ability to leverage and manage data from both keyword tools and web analytics in a continuous fashion.

Let's take a look at why neither keyword tools nor web analytics alone is sufficient for complete keyword research, and how the future of keyword research involves seamlessly harnessing the best of both worlds.

There's big news in WordStream World. We've moved to shnazzy new digs! It's pretty exciting and we all love the new space in Boston's Back Bay, just across for the Prudential Center. We're on the 16th floor of the Christian Science Monitor building and the views are incredible. What's more, our new space is a big step up from the last place. See that "WordStream is that-a-way" sign above. Yes, that was the actual sign that greeted visitors at our previous office, so you can imagine what the rest of the place looked like.

Actually, you don't have to imagine. I've taken some pics of the new WordStream office and I've also got some photos of the old space (evidence is what the police are calling them now), that way you can witness our ascent from outhouse to penthouse. So sit back, relax and enjoy this photo montage of WordStream through the years...or should I say "year" since we're only 12 months old.

We’re excited to announce that PPC specialist John Lee has joined WordStream to help manage our internal PPC accounts. Many in the industry may know John from his frequent article contributions to PPC Hero. John brings a wealth of pay-per-click knowledge to WordStream and will also be a regular contributor to our blog. We wanted to take this opportunity to welcome John to WordStream and get to know more about him with an introductory post. Welcome aboard, John!

Can you tell us a bit about your background? I read that your original career objective was to become a choir director. How did you make the switch to get involved with search marketing?

Despite billions of searches month in and month out (more than 9 billion in July alone), Google continues to report that nearly 20% of all search queries each month are unique—that is, they have never been searched on before. To help address this challenge, we launched a free keyword suggestion tool last week for specialists and agencies providing pay-per-click (PPC) marketing and search engine optimization (SEO) services.