It's an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 conference.The conference kicked off yesterday and continues through Thursday, with more than 170 educational sessions for attendees to choose from. Martha Stewart's here, as are Malcolm Gladwell, Guy Kawasaki, Simon Sinek and over 7,500 other leading marketing and sales professionals.
WordStream CEO Ralph Folz spoke this morning, alongside Altitude COO Kory Kolligian, on the essential elements of a winning organization and why company culture matters. If you've ever walked into an office with incredible company culture, you understand the huge benefits inherent to engaged employees with positive morale. The companies considered best to work ... > Read more
When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, come October, the Las Vegas Convention Center will actually be the home base for one of the biggest, most popular digital marketing conferences in the world, PubCon.
Larry Kim and I will both be presenting at this year’s conference and we would love for you to join us!If the prospect of a “The Hangover”-style business trip with Larry Kim hasn’t won you over already, let me entice you with the lustrous PubCon line-up. The event kicks off on October 6 with the exclusive, Masters Group Training program, where participants can focus on one of three tracks (SEO, Social Media Marketing or Google and Facebook Advertising) and get to do i... > Read more
Summer is fast approaching its end. Pumpkin-flavored drinks and snacks have already begun to appear in coffee shops and liquor stores across the country, and before long, everyone will be sporting tasteful sweater/scarf combos and taking leisurely walks through the beautiful autumnal foliage of local parks.
Pretty soon, there will be nobody on the road, nobody on the beach. Just as Don Henley promised in his 1984 hit single “Boys of Summer,” our love for you will still be strong after the posts of summer have gone. However, contrary to Mr. Henley’s assertions, we can indeed look back. Here’s a round-up of the most popular posts from the WordStream blog in August.And yes, in case you were wondering, I am listening to Don Henley as I write this post.1. RIP Exact and Phrase Match in Ad... > Read more
For the second year in a row, WordStream is listed on the Inc. 5000 list of the fastest growing companies in America. We're incredibly proud of this honor, which speaks to the importance of successful, measurable PPC advertising for businesses across the country. This year, WordStream ranked #673 on Inc.
's annual list of the 5000 fastest-growing, privately held U.S. companies. And, as noted by BostInno, we're the 6th fastest-growing company in Massachusetts.Paid search is the advertising channel of choice for an increasing number of businesses, with advertisers spending 25% more on PPC this year over last. Our core purpose of bringing the power of search marketing to businesses of all sizes – with free grading tools for AdWords accounts and landing pages and now our free learning resourc... > Read more
It’s almost here! Next week ClickZ Live, the conference formerly known as SES, will descend upon San Francisco for an intense four days of internet marketing training, inspiration and – the best part? – networking.If you’re an experienced conference-goer, you already know how difficult it can be to take everything in with just a few short days to do it.
Newcomers – get lots of sleep before you go and don’t forget your business cards. There’s always something happening in and around the conference hotel and the networking opportunities are priceless.Make sure you don’t miss any of these social and networking events in San Francisco next week:Mon Aug 11: Newcomers Meetup and Meet & GreetClickZ Live Newcomers MeetupIf you’ve never attended a ClickZ event before, plan to ... > Read more
Ah, July – a month of sunshine, fireworks, and of people gently nudging irregularly shaped meat patties on the grill while wearing novelty aprons. July was also a very interesting month in search marketing, with a lot of shake-ups on the SERP, starting with authorship photos.Oh dear.Let’s take a look back at the most popular WordStream blog posts from July, just in case you missed them while you were out camping, kayaking or whatever else you ended up doing.
1. The Real Reason Google Plus Authorship Photos Are Gone: In our most popular post in July, Larry delved into the real reasons why Google decided to remove Google+ authorship photos from the SERPs (which, if they looked anything like the… unfortunate yearbook photo above, probably wasn’t a bad thing).2. The Smoking Gun: Deleted... > Read more
My last blog post was at the end of last summer, when we achieved a “Hat Trick” of key milestones. We had surpassed a thousand clients, made the Inc. 500 for the first time, and our AdWords Performance Grader passed $2.5 billion in unique spend analyzed. In the last few months, we’ve achieved a few more key milestones.
Our team is now 100+ people strong, and we recently surpassed the $10 million in annual recurring revenue mark. Today, I’m excited to tell you about another big milestone on our journey to build the best search marketing software for small and medium-sized businesses. We have just raised $12 million of fresh funding, led by Baird Capital of Chicago. This is the biggest fundraising round WordStream has ever done! As exciting as things have been in the past few ye... > Read more
A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of trying to parse the AdWords-ese, get the key takeaways from us right here.We also shared a bunch of great tips for creating marketing that resonates and makes your audience do the happy dance.
If you missed our “Happy Juice” webinar, be sure to check out #6 below!Has Google Gone Too Far? Parental Status Demographic Added to AdWords – We noticed a new demographic feature in AdWords – you can now target users based on their parental status.4 Things You Need to Know About Google's New AdWords Policies – The AdWords Policy Center has been revamped. Here’s the TL;DR for advertisers.No S... > Read more
WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.
That’s why I’m thrilled to announce the release of WordStream’s new call tracking software offering. With this new tool inside WordStream’s PPC Advisor platform, we’re enabling customers to better track and measure the value of the phone calls they receive from paid search. Further, they will be able to tie those calls back to the campaign, ad group, match type, and keyword, so they know what’s driving call traffic and what isn’t. Clients can even listen to a recording o... > Read more
One word dominated search marketing in May – “panda.” Obviously we’re not talking about the adorable, endangered animal, but rather the fourth update to the Google algorithm that laid waste to crappy sites across the web and struck terror into the hearts of webmasters the world over.These pandas want to rock ‘n roll all night AND party every day.
Of course, the Panda 4 update wasn’t the only thing people were talking about this month. Let’s see what else was going on and take a look at this month’s top posts.1. Panda 4.0: Why EBay Just Lost 80% Of Its Organic Rankings – Even if you’re not familiar with the term “schadenfreude,” eBay’s recent misfortune at the hands of Google is a perfect example. Check out this post to see why Google slapped eBay so hard, courtesy ... > Read more
I don’t know about you, but after six years of headlines telling us how badly the economy is doing, I’ve just about had enough of the doom and gloom. How about some good news for a change?According to Cook Associates, Inc., an executive search firm with offices in Boston, Chicago and New York City, the job markets here in the Hub and the Big Apple are on the mend after enduring a nasty slump during the second half of last year.
Even better news is that WordStream was named one of Boston’s “up-and-coming” employers after enjoying one of our strongest quarters ever in Q1 2014 and bringing more than 20 new staff members on board – myself included!In its Q1 Digital Jobs Index, Cook revealed that hiring was up 2.2% during the first quarter of 2014 in Boston and 4.6% in New York City.... > Read more
This past Sunday marked my five-year work anniversary at WordStream. I know that sounds like a long time, but young ones, five years goes by really fast when you’re on the wrong side of 30. I’ve now been working remotely (from the Mile High City) for longer than I worked in the Boston office, which, due to the telescopic nature of time, seems impossible.
The math checks out though. (See also “reminiscence bump.”)Via WikipediaBut enough math – let’s talk search marketing! (Which might possibly involve some math.) Here are our top 10 11 most popular blog posts of the month:1. The 9 Best Email Subject Line Styles to Increase Your Open Rates – This post from the last day of March is going strong! Check out Meg’s tips for crafting must-open emails – should you personalize? How... > Read more
WordStream recently received intel from one of our field agents that Kristi Anderson, VP of marketing for GetOutfitted.com, was attempting to maximize the effectiveness of her PPC campaigns and increase conversions.Despite facing overwhelming odds, Kristi succeeded in her mission by using WordStream’s not-so-super-secret paid search technology.
Over the course of 30 days, Kristi learned precisely where she was going wrong in her paid search efforts, enabling her to take immediate action and get incredible results.In just 30 days, Kristi was able to:Improve her impression-weighted Quality Score by 50%Raise her average CTR from 0.26% to 6.32% - 24 times higher than her original CTRIncrease her account activity score from 39% to 72%Kristi’s mission was ambitious, but far from impossible. ... > Read more
If you’re in PPC, you’ll undoubtedly have heard about Hanapin Marketing’s HeroConf, the world’s largest PPC conference. If you’re thinking of attending HeroConf 2014, you won’t find people wearing capes, masks or spandex leggings (well, probably not, anyway). However, you will find WordStream and many other PPC experts speaking about the hottest topics in paid search.
HeroConf 2014 will take place at the Hilton Austin Hotel in beautiful Austin, TX, from April 28-30. The Hilton Austin is nestled in one of the city’s trendiest areas, and is located just two blocks away from Austin’s historic 6th Street entertainment district.Why Attend HeroConf 2014?There are already dozens of reasons to attend HeroConf 2014, but here are some of the highlights:4 keynote addresses11 networking... > Read more
Unless you’re lucky enough to live somewhere warm like southern California or Florida, chances are pretty good that you’ve been suffering through the bitter cold like we have here in Boston. As much as I would have loved to open February’s Best of the Month blog post with some pithy references to the weather, Elisa used them to great effect last month – Posts So Hot They Ended the Polar Vortex? That's a tough act to follow.
Instead, I’ll cut to the chase and present you with a roundup of February’s most popular blog posts – and a Futurama meme for good measure, since some of our most popular posts this month peered far into The Future™. Enjoy!1. The Future of PageRank: 13 Experts on the Dwindling Value of the Link – Are links still the essential currency of the web, or are... > Read more
ugh i’m still writing “ugh i’m still writing 2013 on all my checks” on all my tweets— Andy Levy (@andylevy) January 1, 2014Funny story: I published the first few blog posts of the year with “2013” in the URL. Funny because a) I’m a cliché and b) our Drupal installation doesn’t automate blog URLs, I have to plug the date in myself.
Le sigh.Here’s to a 2014 with no stupid mistakes! Right? Right! (Right?) But before we head off into Month 2, let’s take a look back at our most popular blog posts this month:6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014 – Margot, one of our client services superstars, wrote this great, actionable post with lots of tips for better managing your social presence.Toward a Linkless SEO: The SEO Link Is Dying.... > Read more
You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter, Facebook, and social media management.
Could it be that small businesses find social media marketing less intimidating than SEO and PPC?In any case, both Twitter and Facebook are coming into their own in terms of their advertising offerings. They have a long way to go before they catch up with Google, but it should be very interesting to see how the big two in social media step up their ad options in 2014.Other hot topics this year: Enhanced Campaigns (by far the biggest change Google has made to AdWords in years) an... > Read more
True or false: SEO is dead.If you said false, keep reading.But wait! That’s not all.You also need to be an excellent writer. Do you love blogging and sharing your knowledge?Then yay! You might be a good fit for our newest marketing role.We’re looking for someone who’s equally strong in search engine optimization techniques and content marketing to help our team out with a bunch of exciting projects in the pipeline.
Here’s what you need to know:You won't be a cog in ye olde machine. We’re a young, venture-backed software company in the search marketing space. We’re growing really fast. We're winning awards. Everyone who joins WordStream has a chance to make a palpable difference in our success.Our marketing team is widely known for performing at a level way beyond our size and ye... > Read more
Following a night of fitful sleep, I got some happy news in my inbox this morning – we’ve been shortlisted in three categories for the 2013 US Search Awards! According to the email we received, “The number and standard of entries has been extremely high, so well done on making the shortlist, which is an amazing achievement in itself.
” Go WordStream!We were shortlisted in three categories:Best PPC Management Software – PPC Advisor, our PPC management platform, was one of five platforms shortlisted in the Best PPC Management Software category. Fellow finalists in this category including Acquisio, IgnitionOne, Kenshoo Search and Marin Software. We think this is impressive company – we’re pretty excited to be shortlisted with these older, more established platforms.Innovation –... > Read more
September is just around the corner! It’s back to school time once again. We’re about to enter into that period when it’s still technically summer but everyone starts calling it fall anyway. It’s not even really a season – it’s an interim period.In the spirit of Back to School, why not catch up on all the great reading material you might have missed this month, while on vacation or what have you? Here are the top 10 most popular posts from the WordStream blog this month:What is Mobile Marketing and Why Does it Matter? (So So Much!) – Meg explains why you need a mobile strategy, STAT, and the different types of mobile marketing available.
Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score – These are the three easiest ways to improve your Quality Scores that we... > Read more
While it isn’t hockey season, our founder Larry is from Canada, as you may know, and is a big fan of the sport. In his honor, we’ll use a hockey analogy, as WordStream scored three key goals in the last few weeks. Earlier this week, WordStream was honored to learn we were recognized as one of the 500 fastest growing companies in America (#184 to be exact!) by Inc.
Magazine. Our growth rate over the last three years has been an amazing 2,225%.Our second big milestone this month: We have surpassed the 1,000 customer mark! We are honored so many companies are looking to WordStream to help them drive success with paid search marketing, and we will continue to work tirelessly to earn your business.Our final milestone this month is that our free AdWords Performance Grader... > Read more
Our #1 post of the month (see below) included a tip about adding a progress bar to long forms on your landing page, so visitors can see how much they’ve completed, similar to what you sometimes see while taking a survey:I visualize this same kind of “progress bar” in my mind as the year goes by – and as of late July, we’re just about 60% done with 2013.
It’s more than half over! But is that a good thing or a bad thing? (I’m glad I don’t see a progress bar for my whole life – I don’t want to know.)In the words of the great Dolly Parton in Steel Magnolias: “Honey, time marches on, and eventually you realize it’s marching across your face.” Before we lose any more of the year to that great black hole of the past, let’s take a moment to revisit our greatest hits fro... > Read more
Happy late solstice and early Independence Day, y’all! Clap your hands if summer is your favorite month.These early days of summer are my favorite, before it gets too stiflingly hot to sleep and before my feet get too irreparably disgusting from walking around in flip-flops. While we’re all still in a good mood (right?) let’s review our hottest blog posts from the month of June!The Top 10 Best AdWords Features You're Not Using – Our new contributor Johnathan Dane put together this list of the most awesome AdWords features that too few people are making use of.
Google AdWords Ad Extensions Cheat Sheet – Thanks to Erin Sagin for this quick cheat sheet that’ll help you figure out which ad extensions to use when.News Flash: PPC Is Inbound Marketing – This one was posted too late i... > Read more
I realized long ago that journalism is 75% puns. I still remember the time in high school yearbook when my best friend Marisa was putting together a spread on international travel. She couldn’t think up a good caption to go under a photo of some student at the Eiffel Tower. I suggested “Get an eye-ful.
” SHE LOVED IT! And into the yearbook it went, preserved for posterity.Hence the unfortunate title of this post. I have to do these roundups once a month, guys, let me have my fun, OK?Now, on to our top 10 awesomest posts of the month, in order of awesomeness, as determined by YOU, our faithful readers!Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring – Google Alerts used to be the gold standard for brand monitoring, but they’ve fallen off of late. I took ... > Read more
We’re very happy to announce that we made the short list of finalists in the 2013 MITX Innovation Awards! Last year, our AdWords Performance Grader won the award for the “Best Customer Engagement Driver” category. This year, the 20-Minute PPC Work Week is among the finalists for “Best B2B Innovation”:Otherwise known as “innovative online tools that make employees whistle while they work” (well, not literally).
In all reality, innovative technologies have made it easier for the business to do business, making our work lives easier and more effective and our customers happier. This category recognizes innovative B2B web, social and mobile technologies that are fundamentally improving how organizations get it done.”The 20-Minute PPC Work Week is workflow tool inside our PPC Ad... > Read more
Guess what happened this weekend? My four-year hiring anniversary quietly passed. Yes, it’s true, as of April 27, I’ve been working at WordStream for four years. I know, right?! Happy anniversary to me.Nobody baked me a cake, so I had to draw one. (Don't feel bad, I'm actually allergic to cake. Wine's A-OK though.
#sendwine)Who else has been at WordStream four years or longer? Just three people:Larry Kim, of course! (Employee #1)Then Peter Swanston (hired on 10/23/2008) and Phil Stefou (2/24/2009) in engineering.This photo of Peter is from an event we had back in 2009! We made a Mexican feast with help from the Cambridge School of Culinary Arts. We also had beer, that's why he looks so happy.And here’s Phil at our recent winter event with ex-WordStreamer Cathleen Ellis. (If Cathleen ... > Read more
Last week was a tragic week. And Friday was an exciting day, in that it's not every day that the entire city gets shut down and there's a massive manhunt going on in your own backyard!On Friday morning the FBI found out that the bombers lived on Norfolk street in Cambridge, which is just 3 blocks from my place, so I walked outside and snapped a few pictures.
Here's what it looked like:These bad-ass FBI agents were planning a "controlled explosion." I counted over 50 agents.There were about 20 news trucks parked outside, pretty much every news network!Cambridge Police and the FBI asked residents to evacuate and closed off the street.Bomb sniffing dogs checking out the getaway-car.I usually watch the runners at the finish line on Boylston Street but this year I was stuck at Beth Israel... > Read more
So, I’ve had a stressful couple of weeks, and we’ve entered the eye twitching stage of stress. It feels kind of like this:But it probably doesn't look like I'm trying to wink badly ... right? Guys?Anyway. Today marks the last weekday in March, which means it’s time to review our top 10 blog posts of the month.
ICYMT (In case you missed them), check out the awesome:Dear eBay, Your Ads Don't Work Because They Suck – Far and away our most popular post this month – this year, actually! – in which Larry takes eBay to task for saying paid search doesn’t work, when eBay has always been the laughing stock of the PPC community.How Google Makes Money from Mobile – This infographic illustrates Google’s mobile play in terms of apps, advertising, devices and content – and we’re ju... > Read more
Look how much light these WordStreamers have in their eyes: That’s because January is a time full of promise and hope. So much potential! It’s the bright, shining morning of the year. You could go snowblind from all of the promise. For god’s sake, put some sunglasses on!Seriously though – we had an amazing year in 2012, and we’re betting that this year will be even better.
Here are our greatest hits of 2013 so far.25 PPC Tips & Tricks to Try in 2013 – I enlisted the help of our customer service team – 100% Google certified and 100% PPC badasses – to put together this list of tips for pay-per-click advertisers to try this year. Try one a few or all of them and watch your results go up!3 SEO Tactics We're Easing Up On in 2013 – As Google evolves, our SEO strategies ... > Read more
Well guys, we did it! WE BEAT THE MAYANS! We got through December and the world didn’t end. Or, if it did, one can hardly tell the difference. I hope you didn’t sell all your possessions or anything rash like that. Awkward!I’m all about looking forward – 2013 Ho! – but before we rush off into next year, let’s take a quick look back at what happened in 2012, the year that was almost the end.
Our top 10 most popular blog posts this year were:What Industries Contributed to Google's $37.9 Billion in 2011 Revenues? – For our first infographic of the year, we found the top 10 industries that lay out the most cash on AdWords advertising and delved in to figure out what it said about the state of economy in 2011 going into 2012.The War on 'Free' Clicks: Think Nobody Clicks on Google A... > Read more