Richard: Great insight. If the St. Regis were to get wind of this post, I hope they'd call me ;)

But you are right, we have all made our mistakes along the way. It is just surprising to me to see such big opportunities not capitalized on in today's world where most are at least somewhat informed about online marketing, or if not informed, know they ought to be. It just serves as an example for the rest of us to keep our heads up and eyes open. :)