Browse by Category
WordStream Internet Marketing Software
- AdWords Tips (126)
- Affiliate Marketing (5)
- Analytics (19)
- Best Online Marketing Blogs (11)
- Blogging (21)
- Conversion Rates (14)
- Copywriting (40)
- Google (50)
- Interview Series (25)
- Keyword Marketing (36)
Browse by Archive
WordStream Internet Marketing Software
- February 2012 (9)
- January 2012 (28)
- December 2011 (27)
- November 2011 (26)
- October 2011 (28)
- September 2011 (30)
- August 2011 (32)
- July 2011 (25)
- June 2011 (27)
- May 2011 (29)
Keyword Research Suite
Leave your competitors in the dust – leverage WordStream’s exclusive, trillion-keyword database to find the most effective keywords in your business niche.
WordStream on Facebook
Top Ranked Blog
WordStream Articles
For more in-depth advice on advanced search marketing topics like link building and social media, check out our Internet marketing articles.
Blog Awards
Tuesday October 20, 2009
Richard (not verified) Said:
Thanks John, I'm learning...
I will need more information on quality score before understanding the article fully.
I have managed a $4000 per month Google AdWords account for a client.
One of your lines caught my eye: "If you bid high, your keyword price will potentially increase.". I never saw this happen in our account to my best memory.
What I did see is that a daily campaign spend of $100 could "skid" to $125 or more if I didn't monitor it. So Google daily ad spend caps were not obeyed. Since my client wanted a $100 ad spend I would sometimes set the limit to $85 so that the daily ad spend would "skid" to $100.
Richard
PS: On a side note, I think everyone should monitor their brand name and/or model names on Google whether they use PPC or not. Even if Google practices "do no evil" its ad users certainly do bend the rules or the law with intellectual property violations and brand name poaching.