Thanks, A Good Read

I liked:

"Even if people aren't making the purchase online, a strong online presence is crucial in order to compete with similar businesses."

In B:C, since many visitors are browsing and researching a future purchase, a strong online presence makes sense. We can all agree on that. What worries me are B:C websites that never ask for a sale or conversion of any kind. Worse still, on the same page that they have Buy buttons they also have links to Amazon or other sites. Kind of like filling up a bathtub without putting in the drain plug.

"Pepsi decided to skip their famous, conversation-starting advertisements during the Superbowl in lieu of a social media campaign."

That Pepsi bit of knowledge was especially useful. It makes you wonder if Pepsi made a recession based choice between expensive hard to measure TV ads vs. perhaps easier to quantify social media methods. Next year it will be very revealing to see how Pepsi alters its campaign spends around SuperBowl time: will they return to TV, stay with social media expenditures, or increase one or the other?

Thanks for the article.