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Contextual Advertising: What Is Contextual Advertising?

Contextual advertising is advertising on a website that is targeted to be relevant to the page’s content. Automated systems display ads related to the content that the users of your website check. 

The most famous exemple of contextual advertising is Google AdSense. Google robots serve ads relevant to your users. The ads are selected from the inventory of advertisers, who registered through AdWords.

MSN AdCenter and Yahoo! Publisher Network also provide similar contextual advertising services and are valuable alternatives to Google AdSense. To stay informed about shifts in the industry, read 10 Facts and Trends about Contextual Advertising by Larry Kim, Founder of Wordstream or contact one of our AdWords Consultants.

 

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