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Conversion: What Is a Conversion?

A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate.

Depending on your role in a company, a successful conversion rate might mesure the number of sales of your product compared to number of visitors of this product page.Others might focus on the number of information requests after they  publish an ad in an online magazine.

Conversion Rate Optimization or CRO is the process of improving your conversion rate. A/B testing or split testing is one of the techniques to monitor the performance of different landing pages, ads or texts. It helps to identify the elements that optimize your conversion rate.

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