Export In Microsoft adCenter Format - Exporting Keywords, Ad Text, & Campaigns with WordStream
Exporting your WordStream campaigns in Microsoft adCenter formatting is a simple process.
WordStream allows you to export the work that you have done in creating highly effective pay-per click campaigns in the adCenter import format.
NOTE: The adCenter campaign export function is not available for trial users. If you are a trial user and would like to export your keywords from the WordStream system, please contact us for more information. Additionally, if you are looking for more information on:
- Exporting your PPC campaigns and keywords in Google AdWords formatting
- Exporting your PPC campaigns and keywords in Yahoo! Search Marketing formatting
You can browse either of those tutorials to learn more about pushing your WordStream account changes to your YSM and adCenter accounts. This tutorial will show you how to make your campaigns ready for adCenter import.
Step One: Exporting PPC Campaigns From WordStream
If so, it's a very simple process. First, you simply toggle to the PPC Campaigns tab and click export account:
Next, you'll choose your export format:
Following that, you'll want to choose what, exactly, you want to export. You can choose to export:
- Whole accounts.
- Individual or multiple campaigns.
- Individual or multiple Ad Groups.
Simply click the check box next to the item(s) you'd like exported. Note that checking an account will export all campaigns and Ad Groups contained within (the same is true of campaigns and Ad Groups):
After selecting your campaigns for export, you'll be prompted to download exported Microsoft adCenter account changes. Simply click the download exported data button:
This will allow you to save the data, much as you would any other file you were downloading:
Finally, you'll be left with an Excel friendly .CSV file that you can upload via the adCenter interface:
From here, you can manipulate these files in Excel, and/or import them into your Microsoft adCenter account!
The Next Step in Microsoft adCenter Campaign Export
Once you've gotten the data out of WordStream, the next step is getting it all in to AdWords. Find out how this works in the importing Microsoft adCenter campaigns tutorial, or check out one of our other WordStream tutorials: