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Google Quality Score: What Is a Google Quality Score?

A Google Quality Score is a score assigned to your Google AdWords ad groups, based on a calculation of a keyword’s relevance to its associated ad text, landing page and the user’s search terms. A higher Google Quality Score leads to better ad placement (or ad ranking) at lower costs.

Your ad groups Quality Score is a combination of the Quality Score of each keyword you target. This score changes constantly and many elements are scrutinized to calculate the Quality Score:

  • The historical clickthrough rate
  • The relevance of the keyword within its ad group.
  • The relevance of the keyword
  • Your account history
  • The historical CTR of the display URLs in the ad group
  • The quality of your landing page. 

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