Importing AdWords Campaigns into Yahoo! (YSM)

WordStream allows you to build out highly effective PPC campaigns, and offers direct API integration with Google AdWords. Additionally, the software features an export feature that allows you to take your WordStream data anywhere!

Being able to export your campaigns allows you to integrate with other search engines, such as Yahoo! and adCenter. This means that you can take your well-optimized WordStream campaigns, and expose them to more impressions and clicks (generating even more profits for you and your business!).

This tutorial will show you how to import campaigns to Yahoo! Search Marketing (YSM).

Exporting Your PPC Account, Campaigns, or Keywords with WordStream

First, export your WordStream account in AdWords formatting. You can learn how to do that in our export PPC campaigns for adCenter tutorial and combine it into one easy to upload file. We also offer tutorials on how to import campaigns for adCenter and for Google AdWords.

Importing Your Campaign to Yahoo! Search Marketing

To import your campaigns to Yahoo!, make sure that the import feature is available in your campaign:

Import yahoo campaigns in a few clicks.

NOTE: If you don't see the import fuction available in your account, contact Yahoo! Search Marketing support via Email by clicking the contact button in the top right hand corner of your account, or via phone at: 866-YAHOO-96.

Next, toggle to the third party campaigns tab and upload your exported AdWords file:

Upload AdWords campaigns into Yahoo, as pictured.

Next, download the campaign:

Download and import files to get changes into Yahoo.

Finally, unzip the file that was downloaded, and upload it into your Yahoo! account:

Import campaigns to Yahoo.

That's it! You've successfully imported your campaign to Yahoo!

Import Your Keywords to More Platforms than Just Yahoo

You might also want to take advantage of our importing keywords to Microsoft adCenter tutorial, or have a look at any of our WordStream user guides.